Tycoon Enterprises named as Latin America rep for animated Topo Gigio series

Topo Gigio S.r.l. announced today the appointment of Latin American licensing powerhouse Tycoon Enterprises as licensing agents for the iconic Italian television character Topo Gigio’s new animated series across Latin America, including Brazil.

Produced in Italy by Topo Gigio S.r.l., with Movimenti Production as executive producer and in collaboration with Rai Ragazzi, the new animated series introduces a collection of engaging adventures based on a revamped Gigio, and an ensemble cast of delightful characters that will connect with today’s kids and touch the hearts of families worldwide.

The animated show premiered on Rai Yoyo in October last year and has expanded since to countless international markets. The series launched on Discovery Kids Latin America in November and is rapidly amassing fans.

“There is no question about the love that Latin American audiences have for Topo Gigio,” says Dalia Benbassat, head of Corporate Relations at Tycoon. “To see Gigio come back in such an amazing and up-to-date form is not only a gift for those of us who grew up with the original character, but a fresh and powerful new inspiration for kids and young families today. This transversal appeal truly sets Gigio apart from any other show on TV. We could not be happier to be part of the extended G-Team!”

Established in Mexico in 1990, Tycoon Enterprises is the leading licensing network in Latin America. It has eight offices, in Mexico, Brazil, Argentina, Chile, Peru, Colombia, Ecuador and Costa Rica.

For more information visit www.tycoon.mx and www.topogigio.com

Beanstalk extends global reach with new offices in Mexico and Brazil

Brand licensing agency Beanstalk has further extended its global reach by establishing offices in Mexico City, Mexico, and Sao Paulo, Brazil, to directly service its global clients and the growing demand for corporate brands in the region.

In addition, Beanstalk has established a licensing team dedicated to servicing the Caribbean, Central American, Andean and Southern regions of Latin America. The agency is developing licensing programs in Latin America for several of the world’s most recognisable brands.

Beanstalk’s on-the-ground presence in Mexico and Brazil will provide direct, localised licensing expertise to assist clients in expanding their brands’ presence in the territory. The agency is also actively identifying opportunities for native Latin American brands that can benefit from utilising licensing as part of their marketing strategies.

Allison Ames, president and CEO of Beanstalk, says: “The culture at Beanstalk has always focused on empowering teams to identify trends and opportunities that keep the agency and our clients’ licensing programs at the forefront of the licensing industry. As Beanstalk approaches its 30th anniversary, we continue this tradition with the expansion of our on-the-ground presence in Latin America to service our clients and to capitalize on the growth of brand licensing in the region.

“According to Licensing International’s annual Global Licensing Survey, licensing in Latin America grew nearly 10% from 2018 to 2020, and despite the global pandemic, licensing in the region will continue to be a source of new opportunities for world-class brands.”

To learn more about Beanstalk’s services in Latin America contact LATAM@beanstalk.com or visit www.beanstalk.com.