The makeup collection – comprising 90 SKUS in seven key categories – promises “no-compromise colour backed with HausTech Powered skin-loving, futuristic formulas”. The June assortment includes all-over paints for eyes, lips and cheeks; gel-powder bronzers; highlighters; hydrating lip oils, and more. All products are clean, cruelty-free and vegan.
Haus Labs is sold only at hauslabs.com (including international), Sephora.com, Sephora.ca, and, since 9 June, in 25 select Sephora stores in California, Florida, Hawaii, Illinois, Massachusetts, Nevada, New York, Texas and Toronto, Canada. This autumn, Haus Labs will continue the momentum, rolling out 500 Sephora stores by year end (with launch products plus three new categories, 145+ SKUS).
“I’m extremely excited to announce that we are bringing brand-new, supercharged, clean artistry makeup to the world, through a place that has inspired me for years, Sephora,” says Lady Gaga, the founder of Haus Labs. “At Haus Labs, artistry is for everyone, and no one should have to damage their skin or sacrifice their principles and values to be self-expressive with high-performance makeup.”
Ben Jones, CEO of Haus Labs, adds: “Great consumer products take time, testing, learning and a commitment to innovation. I’m very proud of the brand’s new era, and our incredible team. Together with Haus of Gaga, we have built something truly unique and special. We have had incredible support from our investors and our exclusive retail partner, Sephora. We can’t wait for consumers to experience Haus Labs first-hand.”
All products have “futuristic formulas” that are high-tech, high-performance and high-pigment as well as life- and lab-stress-tested. The brand’s first-to-market, patent-pending and/or proprietary ingredients include extra-potent Fermented Arnica for reducing redness and inflammation, sparked by Gaga’s long-standing use of arnica to help counteract her chronic pain.
Haus Labs’ commitment to clean beauty goes beyond banning over 2700 questionable ingredients, prioritising safety, quality, performance and sustainability to optimise performance with skincare, science and innovation. The brand is also certified clean at Sephora. Further, Haus Labs will be 100% carbon neutral by 2027. The company is actively committed to using glass, aluminum, cellulose and post-consumer recycled materials when possible and FSC-certified paper, sourced from sustainably harvested forests, to reduce its climate impact.