Global Icons has been named the worldwide exclusive licensing agent for Fleischer Studio’s slate of classic characters, including the animated screen star, Betty Boop. The new deal was made official at the start of the month as part of Fleischer Studio’s plans to expand licensing opportunities for its portfolio of properties.
“We’re excited for the future and all the fantastic ideas in the works with Global Icons. I’m confident they’ll do a superb job representing Betty Boop and our other classic characters,” said Mark Fleischer, chairman and CEO of Fleischer Studios. “We also look forward to continuing to build our demographics and wonderful relationships in the Betty Boop marketplace in every way possible.”
Jeff Lotman, CEO of Global Icons, added: “I have been a longtime fan of Betty Boop and Fleischer Studios. Betty is truly a cultural Icon that has gained the respect and admiration of millions of fans around the word. We can’t wait to let our global team have the opportunity to grow the program in a very strategic and aggressive way.”
Global Icons will combine its expertise in brand building with its strength and resources around the world to connect Betty with new territories and consumers while creating exciting new opportunities for her core fan base.
Last year saw Betty Boop celebrate her 90th anniversary, marking nine decades of setting trends, breaking rules and turning conventions on their head. Betty Boop has become one of the most popular and successfully licensed characters in entertainment history, with licenses in the US and around the world.
Betty Boop’s popularity today shines through her prevalence in pop culture. Fashion magazines, advertisers, designers and entertainment producers are constantly including and referencing Betty in their offerings. She is considered a style icon, trendsetter and a symbol of women’s empowerment.
In addition to Betty Boop, other Fleischer Studios classic characters adored by fans include Betty’s beloved pup Pudgy, Grampy, her pal Bimbo and the groundbreaking character Koko the Clown, the first character to ever be animated with the Rotoscope.