Frida Kahlo renews partners with Sass & Belle across gifts, kitchen, gardening and more

The licensing programme surrounding the iconic Mexican artist and icon, Frida Kahlo is continuing to grow, thanks to the renewal of a partnership with Sass & Belle and its range of officially licensed gift products for the UK and global markets.

An extension of the partnership brokered by Art Ask Agency, the Barcelona-based licensing agency for the Frida Kahlo consumer products programme, the new Sass & Belle collection now features some 30 new SKUs across gifts, kitchen items, gardening, ceramics, and accessories.

“Sass & Belle’s products are delightful. They have even launched a Frida Kahlo plant mister,” said Beatriz Alvarado, head of international affairs, Frida Kahlo Corporation.

“Since we began transporting our customers to the heart of Mexico around two years ago, our hugely successful Frida Kahlo collection has grown from a handful of products to around 30 skus, with many more ceramics launching in the coming months.”

Daisy Coombes, marketing manager, at Sass & Belle, said: “Here at Sass & Belle we are known for our characterful designs. But Frida has fast become one of our bestselling collections, making her our most-loved character design.”

The RHS partners with Ulster Weavers to launch new range of kitchen textiles

The Royal Horticultural Society has partnered with Ulster Weavers, an award-winning home textiles company, to launch a new range of kitchen textiles.

Called the Spring Floral collection, the new range offers a selection of textiles and accessories, including a luxury cotton apron, printed tea towels, quilted oven gloves and mitts, a crafted tea cosy with accompanying mug, and a selection of durable and reusable shopping and PVC bags and packable roll-up bag.

The range, which launched in mid-February, is available at a wide range of garden centres and garden shops, department stores and gift shops. It is also available online via the Ulster Weavers website and independent gift websites. The collection is expected to appeal to a wide demographic that includes discerning consumers, garden lovers and the design-aware of all ages.

The new range, which uses imagery from the RHS Lindley Collections – the world’s finest collection of botanical art – incorporates nature-inspired designs featuring bold colour palettes complemented with classic prints and muted floral fabrics.

The design is inspired in particular by the walks enjoyed by the collection’s designer Mona Sweeney during lockdown.

She said: “What really captured my attention was the beauty and vibrancy of the wildflowers I noticed while I was out walking. Here was a moment worth sharing and recreating, I thought – one that reflected the simple pleasures and slower pace of life we were adjusting to. The fields, the great blue sky above, the wonderful diversity of the fauna and flora; these formed the basis for the entire collection.”

Ulster Weavers is based in Northern Ireland with a history that can be traced back to the nineteenth century and prides itself on the production of high-quality linen and textile products sold, not only in the UK and Ireland, but throughout the world.

This is the latest collection to come from a partnership between RHS and Ulster Weavers, which has produced many popular collections combining quality, durability, functionality and timeless designs for the modern home.

Annie David, head of innovation, Ulster Weavers, said: “Using the treasure trove that is the RHS Lindley Collections we have illustrated this collection with an array of delicate flowers and colourful butterflies in a way that, we feel, captures the beauty of the everyday in the world around us. Our partnership with the RHS has once again inspired some wonderful kitchen textiles.”

 Cathy Snow, licensing manager, RHS, added: “This meadow design is a beautiful reminder of the joys of slowing down and contemplating nature, with fresh, light modern colours taking us back to memories of swaying wildflowers in the sun. It’s an appealing and elegant collection that is also sturdy and practical. It will, I’m sure, be another big success for the RHS/Ulster Weavers partnership at retail.”

The Hairy Bikers cook up new kitchenware ecommerce platform with Visualsoft

The Hairy Bikers brand is cooking up new plans for the ecommerce space through a partnership between Eurosonic Group – a UK-based specialist in homeware and kitchenware – and the ecommerce experts, Visualsoft. The partnership will see the launch of a new Hairy Bikers World ecommerce platform.

Under the partnership, Visualsoft will develop the Hairy Bikers Kitchenware ecommerce website, which will be the source of all official Hairy Bikers Kitchenware merchandise. Experienced chefs and fans alike will be able to purchase a variety of cookbooks, pots and pans, stoneware, and other kitchenware.

Eurosonic Group’s partnership with Visualsoft will allow the brand to tap into the ecommerce agency’s more than 20 years of industry expertise to allow the business to evolve, expand and trade in areas beyond its current reach.

The Hairy Biker’s Kitchenware website will receive Professional Optimum level support, along with multi-channel marketing support including Paid Search, Email Marketing and Social Media, along with hosting and maintenance.

Oliver Homshaw, ecommerce manager at Eurosonic Group, stated: “Visualsoft’s experience and track record in ecommerce was exactly what we were looking for. Along with this, their intuitive platform and the ability to access their team of experts in all fields of ecommerce made this a no brainer for us.

“We’re incredibly excited to be partnering with Visualsoft for the Hairy Bikers Kitchenware site. Their team really understood our vision for the site and they have been hugely supportive during the launch. We see Visualsoft as a long term partner for us and look forward to working with them for the years to come.”

The website will also be adorned with features to help the brand achieve their growth objectives. Capabilities such as autocomplete and voice search will enhance user experience on the website, and features such as visual merchandising, product upselling and add to wishlist will help the brand increase conversion rates, encourage sales and increase eCommerce revenue.

On the launch of the website, Hairy Biker, Dave Myers, said: “We are so excited about the launch of our Kitchenware website. It is a culmination of several years of work to create a one stop shop for our kitchenware. The colours on our stoneware we love – and the practicality of our new pans. The quality is great, we use them in our own kitchens and we believe them to be great value for money.

“When we write a book we create recipes that we want to use ourselves, it is the same ethos with our kitchenware range. Now we have a shop window for this, it’s great.”