The pop culture specialist, Funko has bolstered its EMEA sales management team with the appointment of the former MGA Entertainment sales director, Karen Athill.
Joining the European arm of the US headquartered collectables specialist, Athill takes on the role of regional sales director, where she will lead the regional sales team as Funko continues what it has dubbed its ‘phenomenal European takeover.’
During her tenure at MGA Entertainment, Athill helped to spearhead the company’s growth within the UK through a vastly successful sales strategy for brands like LOL Surprise, Rainbow High, Little Tikes, Baby Born, and Baby Annabel.
Prior to this role, she headed up sales for the UK at Rubie’s – the world’s largest manufacturer of licensed costumes and accessories – where she delivered multi-channel strategies across their vast portfolio of products in both hard and softlines.
Athill said: “I’m delighted to be joining the Funko family. Its huge range of license partnerships offer unlimited opportunities and I’m thrilled to be working on such a diverse product range spanning multiple categories.
“Additionally, the ongoing portfolio expansion (Loungefly to name just one) make this an exciting time to be a part of the business. It’s great to be back in a cross-category environment and I cannot wait to be working with the talented Funko team and look forward to supporting our EMEA retailer partners towards further growth.”
Malcolm Ottley, vice president of sales at Funko (EMEA), added: “We are delighted to have been able to secure someone with Karen’s proven experience to help strengthen our retailer relationships throughout the UK, France and Iberia regions.
“Karen will lead our sales teams in those regions, further enhancing our strategic partner relations and continuing to drive our category expansions across our Pop! collectibles, toys, games and softlines through our thriving Loungefly business.”