Kangaru Toys paints partnership with the National Gallery for drawing, painting, and activity sets

Kangaru Toys has landed a new licensing partnership with The National Gallery to develop and launch a series of drawing, painting, and activity sets.

Under the deal, the new range will be specially developed for the National Gallery, bringing together Kangaru’s expertise in the arts, crafts, and activity sector, and the world-famous masterpieces in the National Gallery Collection.

The line-up will include Junior art sets and learn to paint sets, as well as Adult Art and colouring kits. It will all be branded under the National Gallery.

Kangaru Toys is one of the fastest growing toy brands globally, specialising in stationery, colouring, crafts, plush, STEM, and novelty toys. The Kangaru Toys range within the UK is being managed by Paul Fogarty at Two In One Direct.

“Kangaru is excited to join the National Gallery to introduce new artists of all ages to the National Gallery COllection,” said Joe DiPalma, founder and CEO of Kangaru Toys.

“We’ll supply children and adults with the right tools, pens, markers and inks, and canvas, while allowing them to be inspired by these great artists. Art kits and related supplied will bring the museum experience into homes and allow folks to explore their creativity while learning the stories behind the paintings and their narrative.”

Judith Mather, buying and brand licensing director at ther National Gallery, added: “We look forward to this new partnership with Kangaru Toys and the expertise it brings in developing this new range, introducing the National Gallery to budding artists of all ages.”

The range will be available in the National Gallery Shops and in art material specialty retailers over 2021.

Kangaru Toys plans expanded licensing offering to the UK and Europe through Two in 1 Direct

Two in 1 Direct has detailed a new licensed segment from the international scented stationery, toys, and activities specialist, Kangaru Toy, following the recent news that it would handling the outfit’s UK business.

Kangaru will be making its UK debut at what it has billed ‘an exciting stage of the company’s development,’ having confirmed a new licensing programme with a host of popular food and confectionery brands in the US, including Chupa Chups, Mentos, and Kelloggs’ cereals.

With this series of licensing partnerships, Kangaru will look to tap into the popular food licensing trend and reinvigorate the craft and stationery categories. Key characteristics of these brands, such as shapes, scents and colours, will bring this collection to life.

Joe DiPalma, Kangaru’s founder and CEO, has spent the last year adopting a licensed strategy to this new product development to capitalise on top selling brands.

Speaking of the company’s plans for its licensing programme, he said: “Over the coming year we plan to expand the licensed products into the UK and Europe, South America and Asia. Where the UK is concerned, we’ve been working with Paul to better understand the opportunities within the market.

“He’s been drawing on his vast experience in toys and the children’s entertainment business, as well as his impressive ability to customise products and licensing for customers, to really help tailor our licensed offering for the UK.”

Paul Fogarty, co-founder of Two in 1 Direct, added: “We’ve seen the foodie craze hit the toy aisle and now we get to bring it to the stationery and craft aisle.

“Something we’re particularly excited about is the opportunity to customise this line of products to suit our retailers’ unique needs. We’re going to be working closely with our retail partners over the coming months to deliver a collection that appeals to customers and meets their individual needs.”