Kangaru Toys has landed a new licensing partnership with The National Gallery to develop and launch a series of drawing, painting, and activity sets.
Under the deal, the new range will be specially developed for the National Gallery, bringing together Kangaru’s expertise in the arts, crafts, and activity sector, and the world-famous masterpieces in the National Gallery Collection.
The line-up will include Junior art sets and learn to paint sets, as well as Adult Art and colouring kits. It will all be branded under the National Gallery.
Kangaru Toys is one of the fastest growing toy brands globally, specialising in stationery, colouring, crafts, plush, STEM, and novelty toys. The Kangaru Toys range within the UK is being managed by Paul Fogarty at Two In One Direct.
“Kangaru is excited to join the National Gallery to introduce new artists of all ages to the National Gallery COllection,” said Joe DiPalma, founder and CEO of Kangaru Toys.
“We’ll supply children and adults with the right tools, pens, markers and inks, and canvas, while allowing them to be inspired by these great artists. Art kits and related supplied will bring the museum experience into homes and allow folks to explore their creativity while learning the stories behind the paintings and their narrative.”
Judith Mather, buying and brand licensing director at ther National Gallery, added: “We look forward to this new partnership with Kangaru Toys and the expertise it brings in developing this new range, introducing the National Gallery to budding artists of all ages.”
The range will be available in the National Gallery Shops and in art material specialty retailers over 2021.