The Point.1888 details structural changes amid its leadership team

A company that refuses to sit still, and only a few weeks after the appointment of five new members, The Point. 1888 has promoted three of its senior team members in preparation for the busy year ahead.

Sarah Crimes has been promoted to director of marketing, reflecting the growth of her role over the last 12 months, which now includes marketing for the agency, its clients and the agency’s growing creative division, Story.1888.

Meanwhile, Hannah Stevens has been promoted from head of retail to head of retail and sport, an acknowledgement of the agency’s rapidly growing sports division which includes Team GB and The British and Irish Lions. The agency expects to be busy with both clients this year with the upcoming Tokyo Olympics and the South African Rugby Tour.

Finally, Janine Richmond has been promoted from senior commercial manager to head of product and brand, marking an important new role for the agency that will see her take responsibility of the product development team, as well as opening up new category opportunities across the brand portfolio.

As with the new appointments announced in January, each promotion will be crucial for the company’s continued growth. It should also allow the agency to fulfil the many exciting plans it has for 2021 which include international licensing programmes, transatlantic sporting events, and a number of hotly anticipated product launches.

Will Stewart, managing director of The Point.1888, said: “I started The Point.1888 on my own five years ago and while I knew I’d need strong people around me to make the business a success, I never imagined I’d have such an incredible leadership team in place today. This has been a disastrous 12 months for businesses all over the world, but our team has demonstrated remarkable resilience and strength and the promotions are all undoubtedly well deserved.”

Established in 2014, The Point.1888 delivers retail focused brand extension programmes by creating new products based on the gaps it sees at retail, rather than what it thinks the brand’s target demographic might like. This supports a higher chance of retailer buy-in and a better sales performance.