Dr Seuss walks into Irregular Choice partnership for The Cat in the Hat collection

The shoe and accessory brand, Irregular Choice has walked into a new partnership with Dr Seuss Enterprises to launch a new collaborative collection based on the iconic The Cat in the Hat.

Brokered by WildBrain CPLG, which represents Dr. Seuss Enterprises across EMEA, the deal will launch an adult collection that includes heeled shoes, boots, sneakers, bags and tights – all featuring the iconic Cat and Thing One and Thing Two from the famous picture book.

The collection is now available worldwide on the Irregular Choice website, and will also launch at Irregular Choice stores across the UK. To support the collaboration, Irregular Choice and Dr. Seuss are promoting the range on social media, with Irregular Choice also executing influencer outreach and installing branded window displays across its UK stores.

John Taylor, VP Northern Europe and managing director UK and France at WildBrain CPLG, said: “Irregular Choice is celebrated for creating unique, bold and eye-catching products that stand out from the crowd. As we continue to expand the merchandise offering for adults who’ve loved The Cat in the Hat since childhood, we knew Irregular Choice would be an ideal partner to capture the brand’s mischievous and energetic spirit, and we can’t wait to see fans enjoying the collection.”

Susan Brandt, president of Dr Seuss Enterprises, added: “Dr. Seuss books are not your typical books, and shoes from Irregular Choice are not your typical shoes. That’s why we believe this collaboration is so well paired and this expressive collection really speaks to the originality of both brands.”

Dan Sullivan, founder and designer at Irregular Choice, added: “Irregular Choice’s ethos is to ‘Recapture your freedom which eloped with your youth’, and better than anyone, Dr. Seuss epitomises that freedom of thought, and unstifled creativity.

“Not only amazingly inspirational, but words to live your life by. There are so many thought provoking quotes, stories and images, which when growing up drove my young mind, and I have tried to take them with me throughout my life. To have the chance to even slightly tap into that world of fun filled imagination, has been a dream fulfilled.”

Cloudco Entertainment and Irregular Choice launch 34-piece Care Bears accessories collection

Cloudco Entertainment, the owner of the iconic entertainment brand Care Bears, has teamed with the online retailer Irregular Choice to launch a collection of Care Bears-inspired accessories. The collection features new styles that showcase each of the Care Bears’ individual personality.

The 34-piece collection highlights the Care Bears’ belly badge powers and spreads messages of sharing, caring, friendship and courage to all. Each style is filled with intricate details featuring the vintage art style, including rainbows, plushie stars, sparkling gems and memorable colour combinations.

“Irregular Choice has always been about spreading joy, playing with colour and having fun, so skipping through Care-A-Lot – a world filled with rainbows, fluffy clouds and cute, cuddly bears -was a perfect fit for the brand. We had so much fun creating this Care Bears collection and can’t wait to share it with the world,” said Sally Glover, international brand and marketing manager at Irregular Choice.

Roubina Tchoboian, vice president of international licensing at Cloudco Entertainment, added: “We are thrilled to be launching another accessories collaboration with Irregular Choice. Their creative approach brings the Care Bears to life in such a fun and unique way that we know our fans will love.”

Cloudco Entertainment, formerly American Greetings Entertainment, is the owner for iconic entertainment brands such as Care Bears, Holly Hobbie, Madballs, Packages from Planet X, Twisted Whiskers, Buddy Thunderstruck, Tinpo and its newest IP, Boy Girl Dog Cat Mouse Cheese.

Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and extensive consumer merchandising programs that immerse children and adults in brands they love. The brand is represented by Bulldog Licensing here in the UK.