Wizards of the Coast and consumer products drive ‘excellent Q2’ for Hasbro as sales surge 54 per cent

Hasbro has seen record releases across its Wizards of the Coast and Digital Gaming segment, as well as increased sales within its consumer products division fuel the global entertainment through a stellar second quarter this year.

Sales have surged by 54 per cent on Q2 2020, and nine per cent pro forma 2019 to hit $1.32 billion throughout what Hasbro boss, Brian Goldner has billed as ‘an excellent quarter’ for the toy firm. Its consumer products segment saw revenues increase 33 per cent.

Meanwhile, Hasbro’s Wizards of the Coast and Digital Gaming sement more than doubled, fuelled by ‘record releases’ in Q2 in Magic: The Gathering Strixhaven and the second installment of its Magic: The Gathering Modern Horizons narrative, Modern Horizons 2.

Chairman and chief executive officer, Goldner, said: “Hasbro delivered an excellent second quarter, with revenues up 54 per cent versus the second quarter of last year, and nine per cent versus pro forma second quarter 2019.

“Wizards continued to generate outstanding results behind a compelling analog and digital release schedule for Magic: The Gathering. Consumer products revenue increased as demand remains robust for Hasbro toys and games and entertainment revenue grew as we are producing entertainment with strong deliveries.”

The CEO praised the Hasbro team and its high level of performance as it ‘tracks to its target of double digit revenue growth for the full year.’

The quarter’s strong results have been reflected in each Brand Portfolio category under the Hasbro business, with gains witnessed across Magic: The Gathering, NERF, Transformers, Play-Doh, Baby Alive, and My Little Pony. Partner brands revenue increased behind growth in Hasbro products for the Marvel portfolio, Lucasfilm’s Star Wars and The Mandalorian, Disney Princess and Beyblade.

Meanwhile, Hasbro Gaming saw revenue increase on 2020 and 2019, led by Dungeons & Dragons and Duel Masters, as well as a the launch of Foosketball.

In the consumer products segment, revenue and operating profit grew in Hasbro Franchise Brands NERF, Transformers, and Play-Doh, as well as products for Marvel and Star Wars. Point of sale for toys increased, but was off-set by a decline in games point of sale compared to the sector’s strong performance on Q2 2020.

Elsewhere, and it was in the Wizards of the Coast and Digital Gaming segment in which records were set. Wizards had two record releases in Q2 in Magic: The Gathering Strixhaven and Modern Horizons 2.

Deborah Thomas, Hasbro’s chief financial officer, said: “Strength across Hasbro’s brands and business backed by strong execution from the entire team drove superb results for our second quarter.

“As we invest to unlock value from our brands across the blueprint, we are on track to reach our objectives for the year while expanding the reach of our business, reducing debt, and paying our dividend. The discipline in our business is evident from the $1.2 billion in cash we had on hand at quarter end, reporting the lowest days sales outstanding in our recent history, and repaying $250 million in debt.”

Earthworm Jim lands on retro gaming platform Antstream Arcade in Interplay Entertainment partnership

Earthworm Jim! From the soil he did crawl and onto the retro games platform Antstream Arcade he now falls, thanks to a new licensing deal with Interplay Entertainment.

This is the latest development for Antstream, the games streaming platform that specialises in retro and throw back video game titles. It follows the firm’s recent deal with Bandai Namco and will see popular titles such as Earthworm Jim and Descent become available for gaming fans of a certain vintage across the globe.

With all games streamable over any 4G connection or better and on multiple smart devices, having access to some of the most celebrated titles from the world’s leading games and entertainment brands strengthens Antstream’s position as the de facto retro game streaming company.

For monthly subscription, gamers will be able to play Antstream’s growing library of licensed classics and curios, as well as enjoy the chance to participate in a wide range of global tournaments and leaderboards.

Steve Cottam, CEO at Antstream, said: “Interplay is one of the most iconic and well- respected games publishers and developers, so this deal is hugely important for Antstream.

“Following other high-profile partnerships we have signed, and with more deals in the pipeline, we are clearly demonstrating the strength of our position in the gaming market and the huge growth potential that cloud-based streaming services creates.”

Herve Caen, CEO of Interplay Entertainment, added: “It is always great to partner with a company which is clearly leading the way in gaming and, in this instance, retro gaming. Antstream Arcade is on track to doing just that, substantiated by its strong vision and having a solid understanding and passion for the industry. We are very much looking forward to what this collaboration will deliver.”