Motul appoints Ingram as licensing agent for Japan

Motul has appointed Ingram as its agent for Japan.

Founded in 1992, Ingram (International Guidance Research And Management) has been a leading name in the Japanese licensing business for nearly three decades, and specialises in developing well-known global properties in the Japanese market and bringing popular Japanese brands to the international market.

Ingram’s homegrown clients include Rilakkuma, Mamegoma and Tarepanda, while its overseas properties include UCLA, Nesta and Cambridge University, and a number of major lifestyle brands including Norton, Santa Fe and Route 66.

The partnership continues Motul’s expansion as a major lifestyle brand, targeting a wide range of categories ranging from apparel, stationery and houseware to backpacks, phone covers, kitchenware and, of course, car accessories.

Ben Kato, founder and owner of Ingram, says: “We are thrilled to be working with Motul, a renowned company in motor sports, as its licensing agent in Japan. By combining Motul’s powerful brand identity with our strength in licensing and promotion, we expect to build a strong presence in Japan for Motul and a diverse range of products across many sales channels. Motul is a genuinely exciting prospect in this market, and I am looking forward enormously to working with this property.”

Managing the Motul campaign is Laurent Taieb, a licensing specialist with over 25 years’ experience. He says: “Motul is a globally recognised name that is perfectly positioned to become a popular lifestyle brand in multiple categories and markets. We are delighted to be working in the key Japanese market with Ingram, an established and respected name with a strong international reach and a powerful reputation for working with both overseas and lifestyle brands.”

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