Igloo and Monster Jam unleash Playmate cooler collection

Igloo and Monster Jam, the action-packed motorsports experience for families, have unleashed a special-edition collection that unites two of the most recognisable Monster Jam trucks — Grave Digger and El Toro Loco — with the world’s most recognisable cooler, the Playmate.

“Teaming up with Monster Jam, the larger-than-life sport, has been the ultimate experience,” says Brian Garofalow, Chief Marketing Officer at Igloo. “There’s nothing like the thrill of experiencing Monster Jam live, and now, with our new Grave Digger and El Toro Loco Playmates, there’ll be nothing else out there like these monster truck-inspired coolers to keep your drinks ice-cold, especially when you’re going full throttle while tailgating at the stadium!”

Igloo incorporated fan-favourite monster truck design elements into the artwork of each new Monster Jam Playmate cooler. The Grave Digger Playmate — based on one of the most decorated Monster Jam trucks — goes all in on its popular green, black and purple colour scheme, along with the skull and graveyard graphics seen on the real-life truck and the “Bad to the Bone” saying. The El Toro Loco Playmate brings in the famous raging bull’s nose and horns, truck chassis, iconic flames and the “Mess With the Bull & You Get the Horns” saying.

The new Monster Jam Grave Digger and El Toro Loco Playmate Pal coolers are available now on igloocoolers.com/monsterjam.

Igloo welcomes Ryan Kingman to newly created role VP of partnerships

Igloo has welcomed Ryan Kingman to the newly created position of VP, partnerships, a role to which he will bring his more than 20 years of branding and marketing experience within youth culture and entertainment.

Under his new role, he will oversee and forge new brand partnerships and license opportunities for Igloo with a focus on the iconic Playmate line of coolers.

“We’re incredibly excited to have Kingman join the team to lead the vision and strategy of our Playmate line,” stated Dave Allen, Igloo president and CEO. “As we continue to invest in building the brand, we are all excited to see how Kingman will help shape Igloo in the future.”

 Kingman was the co-founder and chief marketing officer for Stance, where he and the team identified a new category in lifestyle apparel, pioneered innovations in sock manufacturing and marketing, and developed an inspirational and incentivised athlete-investor model.

Kingman has also built unique marketing platforms that span a wide array of sports, cultures and communities and established licensing and endorsement deals with an incredible roster of athletes, brands and performers, sports leagues and media properties.

He and his teams have been recognised with multiple awards including SIMA (Surf Industry Manufacturers Association) Breakout Brand of the Year and Cannes Advertising Campaign of the Year.