Ocean Pacific brings California style to new Heelys designs

Surf lifestyle brand Ocean Pacific, owned by Iconix Brand Group, has announced a new collection of footwear with Heelys, the original shoes with wheels, owned by BBC International. The collaboration will feature three OP styles, with the added Heelys’ wheel technology.

Ocean Pacific, previously a surfboard brand, became the first company to translate the West Coast surf culture into a lifestyle brand. The brand fuses sports, music, art, and fashion with an echo of the sand and streets of Southern California’s surf and skate culture. The styles will reflect the OP brand’s surf spirit and the Californian laid-back aesthetic, paired with the now-iconic Heelys wheel that gives the wearer the ability to go from sneaker to wheeled shoe by shifting weight on to the heel.

“We are excited to add Ocean Pacific to our portfolio of Heelys collaborations,” says Seth Campbell, Heelys Corporate President. “The west coast culture of the OP brand allows us to infuse our product with their great heritage designs and classic surf colouration — things we know resonate with our core consumers.”

“As we build upon the momentum of OP’s upcoming golden anniversary, we couldn’t be more excited about this perfect partnership,” adds Bob Galvin, Chief Executive Officer and President at Iconix Brand Group. “With OP’s history of bringing together sport and culture and Heelys dedication to adventure, we have brought together two brands who embody the importance of an active lifestyle for a fun collaboration that will appeal to fans of both brands.”

The Ocean Pacific x Heelys collab comes in three styles with ranging sizes: kid’s size 13-8 and adult’s size 9-13. The collection is available now, at www.Heelys.com


Iconix Brand Group celebrates 50 years of Starter with Zara spring/summer capsule collection

Celebrating the 50th anniversary of the athletic brand, Starter, the Iconix Brand Group has scored a new partnership with the global high street brand, Zara to develop and sell a capsule collection for spring/summer 2021.

Established in 1971, the Starter brand quickly became an innovator in global sports brands by connecting fans with their favourite teams and players, and pioneering the fusion of sports clothing with popular culture by partnering with major professional sports leagues, colleges, Olympic sports, and individual athletes.

What began with the now iconic star logo and the idea that ‘Every athlete dreams of being a starting player,’ the brand went on to become a leading part of sports fans’ lives. Starter quickly expanded beyond sport, drawing influence from music and pop culture, too, with key moments including Joe Torre of the New York Mets stepping onto the field wearing the first authentic Starter satin jacket.

Daisy Laramy-Binks, managing director of Iconix Europe, said: “I am delighted to see the iconic global Starter brand and the powerhouse that is Zara come together for this exciting partnership which will provide the Zara customer with a fashion-forward take on American heritage sportswear at its best.”

The multi-category collection for spring/summer 2021 to mark the 50th celebration will include pieces such as women’s T-shirts, a vest dress, crop top, shorts, joggers, reversible bucket hat, and a bodysuit. The color story will encapsulate Spring Summer hues of pink, white and the Starter brand’s signature blue, to give a contemporary sports-inspired look.

Zara has become a key fast fashion High Street retailer, with the parent company Inditex selling in 202 markets through its online platform or its over 7,000 stores in 96 markets, Zara has the highest store count of 2,118 across all of the Inditex brands.

Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids’ collections, to deliver new ideas in the right place and at the right moment.

The collection is now available on Zara.com and in select stores Internationally (where permissible due to the lockdown restrictions).

Joe Boxer readies for US re-launch with Iconix Brand Group and PPI Apparel

Iconix Brand Group has signed a new five-year licensing agreement with PPI Apparel Group to be the new exclusive underwear and sleepwear licensee for a re-launch of the Joe Boxer brand across the US. PPI Apparel will design and manufacture Joe Boxer underwear, intimates, loungewear, and sleepwear for men, women, and children.

The first Joe Boxer collection from PPl Apparel Group will make its exciting debut for the Spring 2021 season. The new line will reflect the Joe Boxer brand’s goal to make everyday fun and everyone smile.

Made to embody the energy and quirkiness that the Joe Boxer brand is well known for, the new underwear assortment includes well priced basics in an array of solids, prints and patterns with imaginative concepts.

“We chose to partner Joe Boxer with PPl Apparel Group because of their deep expertise and capabilities in the underwear and sleepwear category,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc. “We look forward to collaborating with Panties Plus Inc. on developing and growing Joe Boxer’s offering.”

The new collection of Joe Boxer underwear for the family will be the first category to launch at Department Stores and Online Specialty destinations, with planned expanded distribution in Q3 of 2021. PPl Apparel Group will continue to roll out Kids sleepwear and loungewear assortments for the 2021 back to school and holiday seasons.

Abe Hanan CEO of PPI Apparel Group, added: “As a company that manufactures over a dozen different licensed brands we are honored and excited to partner with Iconix in the relaunch of this consumer brand.

“It is not often in licensing that you have the opportunity to work with a brand that’s DNA is our product category expertise. When you think of the world and heritage of Joe Boxer you think of Underwear and Loungewear.”

Joe Boxer is one of almost 30 consumer brands owned by Iconix Brand Group, Inc. The brand management company owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide.