Tag Archives: Iceland

TGI Fridays and Iceland launch new range of products for summer

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TGI Fridays, the iconic American bar and grill, has expanded its exclusive strategic partnership with the UK’s leading frozen food retailer, Iceland, with a range of new products available throughout Iceland and The Food Warehouse stores. Created solely with the BBQ season in mind, the new range includes a variety of main dishes, sides and sweet treats. Beanstalk, TGI Fridays’ long-standing brand extension licensing agency, brokered the partnership with Iceland.

The range will include nine new products, inspired by dishes from TGI Fridays’ restaurant menu. The new and exclusive products offer an option for all consumers, including TGI Fridays’ Beef Short Ribs with Maple BBQ, Cheese & Jalapeño Hot Dogs and Chocolate Cookie Pie, with prices starting at £2.

The TGI Fridays’ licensing programme has proved hugely popular with UK consumers. Since launching its first range in Iceland stores in 2020, sales have continuously exceeded expectations. The new range will accompany a variety of existing TGI Fridays mains, sides and desserts, exclusive to Iceland, including BBQ Ribs, Sharing Pizzas and Boneless chicken wings.

“TGI Fridays and Iceland have developed a strong and successful partnership since first coming together in 2020, and we are delighted to be growing it further with these new BBQ-inspired products,” says Louise French, Senior Vice President, Business Development & Operations at Beanstalk. “Through their mouthwatering licenced range, TGI Fridays continues to offer consumers even more ways to experience the world-famous American bar and grill.”

The exclusive range will be available throughout the summer, in-store or online at https://www.iceland.co.uk and The Food Warehouse.

 

 

Barratt expands its Iceland ice cream range

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The popular sweet brand Barratt, owned by Valeo Confectionery, is adding a new selection of classic sweet flavours to its ice cream range, exclusive to Iceland. The range will be available instore from Monday 4 April.

Following on from the existing range of nostalgic sweet shop favourites, the new flavours arrive straight from the Pick n’ Mix aisle and include Dolly Mix, Cherry Cola Bottle, Giant Strawberries, Wham Rocket, Milk Teeth, Refreshers, and Mini Poppets Ice cream bites in mint and salted caramel flavours.

The new flavours are an expansion of the original range, created in 2020, and follow further growth to the range in 2021, where 8 SKUs were added to the ice cream range including Cola bottles, Foam Banana, Milk Bottles and Sherbet Fountain.

With over 3.4 million units of ice cream sold in 2021, the Barratt and Iceland range continues to perform, enabling the Barratt brand to expand into new categories including cheesecakes, with more to come. The success has also helped to showcase the brand and attract further licensees.

Bethan Garton, CCO at licensing agency The Point.1888, which represents the Barratt brand, says: “We’re absolutely thrilled to announce a further 8 SKUs to the Iceland’s Barratt range. The range has gone from strength to strength over the past two years as consumers demand more products that highlight the iconic and fun flavours of Barratt sweets. Iceland have been the perfect partner for Barratt by working collaboratively to deliver truly innovative product.”

Andrew Staniland, Trading Director at Iceland, adds: “We love to bring people together and create memories over good food, and what better way than sharing a delicious, cool treat with your family in time for April’s forecasted heatwave.”

Golden Goose lifts lid on new Del Monte Frozen Fruit partnership with Iceland

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The UK’s popular fruit brand, Del Monte has lifted the lid on a new collaborative partnership with Iceland that will see the retailer launch an extensive new Del Monte Frozen Fruit range.

In a deal brokered by the licensing agency, Golden Goose, the pair have launched the new line exclusively at Iceland and The Food Warehouse, both online and in store. The range has been developed in response to ‘increasing consumer demand for frozen foods.’

A total of 11 lines feature in the range, including single variant packs of popular fruits such as Del Monte Frozen Raspberries, and Del Monte Frozen Blueberries, as well as convenient solution orientated offerings such as Del Monte Strawberry and Banana Smoothie Mix.

The products will be listed across the majority of the Iceland and The Food Warehouse estate in the UK, with selected lines available in the Republic of Ireland. Del Monte Frozen Pomegranate Seeds will be exclusive to The Food Warehouse. 

  Martin Tilney, senior commercial director for Del Monte UK and Europe, said: “Just like Iceland, we are very focussed on offering consumers quality, convenient solutions for creating delicious and nutritious meals at home. We have over 125 years’ experience in delivering handpicked fruit of exceptional quality, kept perfectly fresh in a range of formats including canned and now, frozen too.

“This proposition is perfectly suited to the modern, health aware consumer and we are delighted to be working with Iceland to bring this range to market.” 

Andrew Staniland, trading director at Iceland, added: “We’re proud to be working with Del Monte on this frozen fruit range which allows us to offer the best quality frozen fruit options to our customers. Del Monte is well recognised as a leading household name in the fruit sector and we were excited to see the introduction of frozen options in this exclusive range.

“Frozen fruit not only offers convenience and value, it is also an incredible way to lock in nutrients and guarantee quality by freezing the best varieties at peak season. The exclusive Del Monte range is a great option for our shoppers allowing them to reduce food waste whilst feeding their families delicious, healthy fruit. We’re looking forward to seeing the response from customers as the products launch in stores and online.”

Antonia Habdank-Toczyska, client and strategy director at Golden Goose, concluded: “The Del Monte brand is immediately recognisable as a sign of fruit quality and we expect it to grow the category for Iceland. This strategic partnership is another building block in the expansion of the Del Monte® licensing programme which we will continue to develop.”

Iceland extends its range of Barratt confectionery ice lollies to include Foam Bananas, Cola Bottle, and Milk Bottle flavours

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The popular confectionery brand, Barratt, is tripling the number of SKUs in its range of ice cream lollies exclusive to Iceland, with eight new flavours inspired by the likes of Foam Bananas, Cola Bottles, and Nougat, joining the existing four across Iceland stores from April 12th.

The extension of the range follows on from the success of the licensed collaboration, arranged by Barratt’s brand licensing agent The Point. 1888, in summer 2020 that saw more than 1.3 million units sold within the first 12 weeks of launch.

Building on the original line-up of Flumps, Black Jack, Fruit Salad, and Dip Dab flavours, this year’s range will include Foam Banana, Wham, Cola Bottle. Milk Bottle, Strawberry Milkshake, Nougat, Anglo Bubbly, and Sherbert Fountain. The range is designed to recreate the  feeling of eating a classic sweet, with many of the ice lollies offering a fun nod to the original sweets.

In developing the range, Barrat has kept the calorie-conscious in mind, with the Flump lolly consisting of only 55kcal per lolly.

The extended range is expected to fly off shelves and will be well supported with TV and press advertising, a Barratt Branded Freezer unit and store window POS.

Russell Tanner, marketing and category director, commented on Iceland’s investment in the wider range: “After our ice cream range sold six times faster than expected in 2020, investing in additional products was a no-brainer. The Barratt ice cream range is a simple way to bring a little bit of excitement to the supermarket shop, and is aligned perfectly with our fun and fizzy brand experience.

“Working with Iceland, It was really important to both parties that the new products delivered on quality and experience to satisfy discerning Iceland shoppers and Barratt fans.

“The runaway success has shown us just how well-loved the Barratt brand is and opened up doors for the brand in terms of exploring licensing opportunities across new food categories.”

Sally Bentley, senior buyer at Iceland said: “We’re thrilled to be extending our range with Barratt and it’s been fantastic to see how the brand has resonated with our customers.”

Bethan Garton, The Point.1888’s commercial director, commented: “As the success of the launch last summer proved, we struck gold with our ice cream range of Barratt’s best loved brands. With the time and attention invested in the product development and flavour profile matching we’re thrilled the range will once again be hitting the shops, bigger and better than before.”

The Point. 1888 brings Barratt’s iconic sweet brands to the frozen aisle

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The Point. 1888 has struck up a sweet new partnership between Barratt and Icefresh Foods to launch a new range of ice creams exclusively for the supermarket chain, Iceland.

The new range will draw on Barratt’s portfolio of iconic confectionery, including Black Jack, Fruit Salad, and Wham, to bring it all to the frozen aisle for the first time in the company’s history. The range will launch exclusively in Iceland stores across the UK from April 20th.

The line-up will be completed with Flump Ice Cream Lollies, and Dip Dab Ice Lollies with a Sachet of Sherbet.

All items in the range – apart from the Wham share size tub – will be sold as multipacks of four or six and the Dip Dab range will include a sachet of sherbet for dipping.

“We always knew that the Barratt brands would be hugely popular among manufacturers and retailers alike but this partnership between Barratt, Icefresh Foods and Iceland is a match made in heaven,” said Bethan Garton, commercial director, The Point.1888.

“We’ve worked with Icefresh for years and have enjoyed great success on every program but the work its team has put into the product development and flavour profile matching for Barratt has been like nothing else we have seen before. It’s also throwing its full support behind the brand with the product launch and we’re so excited that the range is now ready for the nation to enjoy.”