He’ll have a Caninety Nine, please! Battersea launches a new ice cream range just for dogs

The UK’s 160 year old animal charity, Battersea is demonstrating its flair for canine cuisine with the launch of an ice cream range specially made for dogs.

Surprisingly not called Caninety Nine, the range is made using real fruit puress and includes Strawberry and Apple & Banana flavours, and has been produced by Jude’s, Britain’s first Carbon Negative ice cream and desserts specialist. The deal was brokered by Battersea’s brand licensing agent, The Point. 1888.

Under the partner, five per cent of the sale proceeds of the range will be invested back into the animal charity.

Chow Mezger, MD of Jude’s, said: “As a family of dog-lovers we are delighted to launch Ice Cream for Dogs so now the whole family, including the pooch, can enjoy our utterly delicious ice cream. Our family Jack Russell Tinker loved being chief taste tester and we’re pleased to say that Ice Cream for Dogs has her full approval.

“Working with Battersea has also been fantastic, and we couldn’t be more proud to support their vital work to help dogs and cats everywhere.”

Sarah Van Kirk, licensing manager at Battersea, added: “Battersea is delighted to be working with an innovative and environmentally conscious UK based company like Jude’s. We’re really excited about this collaboration with royalties from each product going directly towards the care of dogs and cats.”

The Point.1888 looks to create new products based on the gaps it sees at retail; rather than what it thinks the brand’s target demographic might like. This supports a higher chance of retailer buy-in and a better sales performance. In 2020, it delivered record-breaking sales using this approach in Iceland for an ice cream range inspired by the iconic sweet brands of its client Barratts.

Gabbi Langdorf, senior international and brand manager at The Point.1888, said: “We love working with brands with purpose and are thrilled that such an innovative product will be raising funds to help support Battersea’s important work. The timing of the launch couldn’t be better – long may this great weather continue.”

The ice cream range is now available to buy from Ocado.

Icefresh Foods launches Minions Ice Creams exclusively with Aldi stores across the UK

Icefresh Foods has embarked on a new partnership with Universal Brand Development to launch a line of Minions Ice Creams, a range taking inspiration from the hit kids’ franchise and launched exclusively with Aldi stores across the UK.

The range – marking Aldi’s first – has hit stores from today (Monday, May 17th), offering a vanilla and blue raspberry ice cream inspired by the popular Minions characters. The lollies feature distinctive yellow bodies, blue overalls, and a signature Minions eye. A box of six retails at £1.49.

Icefresh brand manager, Lucy Wright, said: “We’re so excited to be launching yummy Minions Ice Creams this summer. It’s been really important to us to be able to bring the UK some much-needed fun and we cannot wait to see the response.”

Established in 1983 Icefresh Foods works in collaborative partnership with manufacturers and brands to supply quality, award-winning ice cream and desserts to the UK retail and foodservice markets.  

Ben & Jerry’s enters pets market with Doggie Desserts and branded accessories

The globally renowned ice cream company, Ben & Jerry’s is taking a new leap into the pets market with the unveiling of two new flavours designed exclusively for canines.

Called Doggie Desserts, the new launch is a range of frozen treats billed by Ben & Jerry’s as ‘paws-itively perfect for your pet,’ specifically formulated for dogs with a sunflower butter base. The two flavours: Pontch’s Mix (with peanut butter and pretzel swirls) and Rosie’s Batch (with pumpkin  and mini cookies) are sold as ‘just what a good dog needs after a long wal with their human.’

“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s global marketing specialist who also happens to be a certified veterinary technician. “We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.”

Pontch’s Mix and Rosie’s Batch were named after two real dogs in the Ben & Jerry’s office – an affectionate Frenchie and a rescue mutt of mixed heritage. As a dog-friendly workplace, the Ben & Jerry’s headquarters in Vermont often has up to 40 pups curled up under desks, keeping employees company.

In addition to the two new Doggie Desserts, Ben & Jerry’s has partnered with like-minded suppliers to offer must-have pet accessories like a 6′ custom tie dye leash made from recycled water bottles and a plush cone toy stuffed with recycled fill.

Barratt and Icefresh retro ice cream launch brings joy to a locked down nation

A licensing partnership between confectionery brand Barratt and Icefresh has surpassed sales expectations during lockdown, thanks to the launch of an ice cream range targeted at retro sweet fans.

The range of four ice lollies and an ice cream tub was made available exclusively at Iceland this summer, with ice cream versions of childhood favourites Fruit Salad, Dip Dab, Flump, Black Jack and Wham.

The partnership was brokered by brand licensing specialist, The Point.1888, which is now seeking new partners for the Barratt brand following the increased awareness that has been generated through the collaboration.

The fun-filled range entered all of Iceland’s more than 1000 stores nationwide from April 20th, a month into the UK’s lockdown experience. Once on sale the range repeatedly sold out, with more than 1.3m units sold in the first 12 weeks, despite the strict social distancing measures and without a significant launch investment.

Valeo Foods, owner of the Barratt brand, has stated its belief that the success was linked to ‘a strong national affection for a familiar British brand we have all grown up with’ and the fun and escapism it brings to consumers.

Russell Tanner, marketing and category director at Valeo Foods, said: “During a challenging time for the nation, the supermarket shop became the only time many people left their homes.

“The Barratt ice cream range became a sell-out success not just because of the fantastic lockdown weather, but because shoppers were seeking small and cost-effective ways to bring fun into their lives at a time when that wasn’t easy to come by.

“Although this was a brand-new product in freezers, buyers trusted the Barratt brand for a taste sensation that would help to infuse their lockdown summer with joy. As a result we’re thrilled to be emerging from a challenging trading period with an army of new and reinvigorated brand fans.”

Sarah Crimes, head of marketing at The Point.1888, added: “Against the backdrop of Covid, to reach this type of result is amazing and is a testament to the strength of the Barratt brand. As experts at bringing licensing partners together, we’re thrilled at a job well done and are now ready to take advantage of the increased interest in Barratt from retailers to explore more collaborations in the near future.”

Icefresh was responsible for translating Barratt’s range into the ice cream experience.

Lucy Wright, brand manager, said: “As we developed this new range we knew that sweet-lovers would be unforgiving of anything that didn’t truly recreate that joyful feeling of enjoying a sweetie in the playground. We kept coming back to the original sweets and refining the recipe until we were confident that we had a product that was completely true to the Barratt brand – for example, the Dip Dab ice lolly even comes with sherbet for dipping.

“Thanks to the strength of the Barratt fan base and the quality of the ice creams, this has been our highest performing licensed ice cream launch to date, with more than 1.3 million boxes of ice cream sold in the first 12 weeks.”

An earned media campaign whetted the public’s appetite for the frozen treats. After samples were sent to journalists up and down the country, national coverage rolled in with more than 40 mentions secured across titles including The Sun, Daily Express, Metro and You magazine.

Meanwhile a colourful and creative social launch delivered exceptional ROI, with the product seen by 1.3m people and a quarter of a million video views tracked.

Iceland, it turns out, was equally as thrilled with the range performance. Sally Bentley, senior buyer, commented: “We always knew that Barratt and Iceland would be a great fit and as expected, the ice creams flew out of our freezers as fast as they came in. Our store staff were big fans of the range, and were outstanding advocates when it came to promoting the product in store.”

Discussions are ongoing to extend the range in 2021, with more exciting flavours and formats added to maintain consumer interest.