Gifting and gaming specialist, Ginger Fox, has underscored its intentions to explore and roll-out more new TV-licensed games having seen success with a portfolio that already boasts the likes of Taskmaster and House of Cards.
The games specialist – currently showcasing its 2021 portfolio across Spring Fair @ Home – has credited the ‘amazing success’ of its TV-licensed portfolio of games as the drive to make it a key focus once again for the year ahead.
This year will see Ginger Fox launch three new board games to the exploding market for family-friendly board games that has been driven by lockdown restrictions in place amid the coronavirus pandemic. New licensed titles include Who Wants to be a Millionaire, BBC’s Top Gear, and Popmaster.
Ginger Fox has also added Beat the Chasers to its best-selling range of licensed card games.
“The reaction from buyers so far has been fantastic so we enter 2021 full of confidence and we are excited about our new product launches,” Zoe Farmer, marketing executive at Ginger Fox, told Licensing.biz.
“We are planning seasonal updates to much of our digital content during Christmas, Valentine’s Day and other events, making these games even more enjoyable to play again and again. There is so much potential in this area and we look forward to rolling out even more over the coming year.”
Following on from the success of its Taskmaster Board Game, Ginger Fox is launching a new Expansion Pack containing 40 task cards, including 10 exclusive video tasks set by Alex Horne that update throughout the year. Meanwhile, based on the hit BBC2 show hosted by Richard Osman, the best-selling House of Games Board Game has been billed as ‘the ultimate test of knowledge and skill.’
‘Team up to tackle trivia or face off against each other in the iconic Answer Smash. Who will be the House of Games champion in this competitive compendium of games? Back in stock in April 2021,’ said the firm.