Hard Rock International has appointed Cronus Global as its licensing representative as the dining, entertainment and hospitality brand continues with its plans to expand its licensed product footprint on a global scale.

The partnership will introduce Hard Rock branded products into categories including health and beauty, home goods, pet products, games and toys for the first time in the North American market in 2021.

“We are thrilled to partner with Cronus Global to extend Hard Rock’s consumer reach into a broad range of product categories that emphasize our brand’s identity that’s built on music and entertainment,” said Mark Linduski, director of licensing at Hard Rock International.

“Through Cronus Global’s long-term relationships with industry leaders, we will introduce collections of unique products that attract new and existing Hard Rock enthusiasts alike. We look forward to the opportunities that will emerge as we work with Cronus Global to expand our retail distribution and strengthen our brand presence worldwide.”

Kristin Calzada, president of Cronus Global, added: “Cronus Global is excited to partner with Hard Rock International to develop lifestyle products aimed at bringing the vibrancy of the Hard Rock experience directly into consumers’ homes.

“From launching the Hard Rock health and beauty collection to rolling out a new merchandise program for kids, we’re excited to help expand and diversify the connection of Hard Rock to its fans through licensing initiatives and brand collaborations.”

To learn more about potential licensing opportunities with Hard Rock, contact Mark Linduski, Director of Licensing for Hard Rock International, at Mark.Linduski@hardrock.com.