Myprotein and Vimto collab back by popular demand

Myprotein is collaborating with iconic drinks brand Vimto once again this summer, after becoming one of the most in-demand flavours of 2021.

Back by popular demand, the extended Vimto range includes Myprotein Limited Edition Vimto Clear Whey Isolate, a fruitier, lighter alternative to traditional whey protein, and Myvitamins Limited Edition Vimto Multivitamin Gummies, a gummy multivitamin containing real fruit juice and eight key nutrients.  

The Myprotein Vimto Clear Whey Isolate containing real fruit juice powder will be available in two limited-edition flavours: Orange, Strawberry and Lime, and Original Vimto flavour, Grape, Raspberry and Blackcurrant. Myprotein Clear Whey Isolate uses high-quality hydrolysed whey protein isolate, which boasts 20g of protein for just 84 calories. Both flavours can be purchased in full size at £28.99 and sample size at £2.49 on Myprotein.com.

Later this year, Myvitamins will also permanently launch Vimto Multivitamin Gummies in Original Vimto flavour. The eight key nutrients in the limited-edition gummies include vitamin D to support bone health, vitamin C to maintain immune function, vitamin A to maintain a healthy complexion, biotin to support the condition of hair and nails, and vitamin B6 to reduce feelings of tiredness. The gummies will be available for purchase at £13.99 on Myvitamins.com.

Both flavours of the Vimto Clear Whey Isolate will also be available in a taster pack containing sample size portions alongside a limited-edition Vimto collaboration protein shaker at £9.97 on Myprotein.com. 

Las Vegas fitness brand Suddora teams up with Emoji for new headband range

The Las Vegas-based Suddora has partnered with the Emoji – The Iconic Brand for the launch of a range of Emoji branded headbands. The deal was brokered by Retail Monster LLC, the Emoji company’s North American licensing agent.

Suddora has built a reputation for providing a wide variety of high end athletic gear, including wristbands and accessories, as well as a recent expansion into headbands, arm sleeves, towels, hand warmers, and custom designs.

With the Emoji partnership now signed, Suddora believes the company will take to new heights.

Paul Serra of Suddora said: “We are so excited to launch Emoji brand themed headbands. The designs are so fun – our customers will love wearing them both for fitness and fashion.”

Marco Huesges, CEO and founder of The Emoji Company, added: “We couldn’t be more thrilled to team up with Suddora to launch a collection of headbands full of expression. Their headbands are high-quality and specifically designed for an active lifestyle – We’re proud to partner with such a respected company.”

The athleisure wear market has helped fuel a boost to the health and fitness market in recent years. In the space, Suddora has built a reputation for delivering considered lifestyle products that can be worn in the gym or to the grocery store.