Tag Archives: hasbro

TOMS and Peppa Pig team up for kids’ shoes capsule collection

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Hasbro has unveiled three new kids’ shoes through its TOMS x Peppa Pig collaboration, which are available now for purchase at footwear retail speciality channels and online at https://www.toms.com/us/kids/shoes. Every shoe purchase gives back one-third of profits to efforts around the world that are creating positive change.

Nodding to the kid-favourite Peppa Pig series, the playful TOMS x Peppa Pig capsule collection evokes classic fun with design details inspired by the joy and adventure of Peppa Pig and friends through optimistic sun daisy prints and chambray details.

In Tiny and Youth sizes, the TOMS classic kids’ Alpargata shoe is given a tiny daisy embellishment and a print inspired by the world’s cheekiest little pig. In Tiny sizes, the shoemaker’s classic Cordones Cupsole sneaker takes a cute twist with a print inspired by the much-loved TV character. Prices start at US$ 34.95.

Hasbro promotes Sally Carnota to Senior Director of UK Licensed Consumer Products

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Hasbro has announced the promotion of Sally Carnota to Senior Director of UK Licensed Consumer Products, effective immediately. Carnota will be based at Hasbro’s Warren Street office in the UK and report to Marianne James, Vice President of EMEA & Asia Licensed Consumer Products at Hasbro. 

“Sally has been integral in expanding Hasbro’s EMEA licensing business,” says Marianne James. “She continues to build strong licensee and retail partnerships across the UK and Ireland and execute at scale, which has helped grow our brands significantly across those markets. We’re confident that Sally will continue making our UK licensing business a huge success in her new role and excited to see how she’ll take our brands to the next level.”

“Products, brands and retail are all passions of mine, along with being with people and building relationships,” said Carnota. “I am a proud mother of two preschool boys who remind me every day what a magical industry I am so lucky to be working in. I am excited to continue growing with Hasbro and proud to lead such a talented team to make our amazing brands come to life.”

In her new role, Carnota will continue to lead Hasbro’s UK Licensing Business, focusing on expanding its brands into new categories and channels of distribution whilst leading and strengthening the company’s extensive base of existing partners and retailers. She will be responsible for the vision, growth and performance of Hasbro merchandise across all categories and brands in the UK. She will also work closely with the Entertainment Brand Marketing team to ensure the UK continues to lead in delivering innovation, consumer relevance and exciting brand campaigns for its licensees and retailers.

Previously, Carnota was the Director of Licensed Consumer Products for UK & Ireland. She joined Hasbro in 2015 where she led the UK & EMEA Retail Development team. Prior to Hasbro, Carnota spent years at Viacom Paramount Pictures where she was responsible for Franchise Activation, Partnership Management and Commercial Business Planning.

Creative Kids and Hasbro partner for innovative new Play-Doh products

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Creative Kids, producer of interactive kids’ arts and crafts and STEM toys, has announced a new partnership with Hasbro to produce a variety of new Play-Doh branded products in 2022.

Through the multi-year, multi-national licensing agreement, Creative Kids and Hasbro will introduce a full line of Play-Doh toys with new twists in the Air Dry & Modelling Clay compounds space.

The partnership is a close collaboration between both Creative Kids’ and Hasbro’s product development and marketing teams. Together, the brands are working on a multitude of compounds new to Play-Doh products, including modelling clay and other assortments to offer new creative play experiences.

The first products will launch in Spring 2022 for all distribution channels and will be supported by a dynamic marketing campaign

“We are honoured to partner with Hasbro to help enhance and grow their iconic Play-Doh line,” says Daniel DeLapa, Chief Marketing Officer, Creative Kids. “We have been working on numerous new compounds and to have those innovations branded under the Play-Doh line is a dream come true.”

“Play-Doh has been Shaping Imaginations for generations of families by offering unique and engaging experiences for both kids and parents, for over 65 years,” adds Vice President, Hasbro Global Licensing, Jess Richardson. “This strategic partnership with Creative Kids allows the Play-Doh brand to expand upon that vision, offering kids exciting new innovative compounds to further unlock their creativity and imagination. Can’t wait to see the explorative fun these products will deliver.”

The first products in this new line will debut in the spring. For more information, visit CreativeKids.com.

Champion and Hasbro set to win big with board game-inspired apparel

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Sportswear brand Champion has launched a limited-edition collection with Hasbro Gaming, featuring characters and graphics from some of world’s most beloved games: Monopoly, Twister, Scrabble and Candy Land.

“Spirited play, competition and board games go together during the holiday season, and this collection lets fans look good doing it,” says Jon Ram, Group President of Global Activewear at Hanesbrands Inc, owner of the Champion brand.

“Hasbro and Champion deliver products that consumers love and are enjoyed by generations of fans. Champion is about letting people express themselves. And the collection is one more way consumers can ‘Be Your Own Champion,’ both on the board and off.”

The collection features hoodies, joggers, t-shirts and more, as well as footwear such as slides and slippers. Designs feature familiar iconography such as Monopoly money, Mr. Monopoly, the Twister spinner, colored dots from the Twister mat, Scrabble tiles spelling out “Champion” and “Be Your Own Champion” and magical Candy Land-inspired graphics, including Mally Mallo, Twirly Girl, Cutie Cone and Giggly Gumdrop. Footwear will be sold in custom shoe boxes with graphics to align with each game’s branding.

“Just like Champion, Hasbro Gaming offers a memorable experience for everyone in the family,” says Casey Collins, Head of Global Licensed Consumer Products and Business Development at Hasbro. “So, this collaboration was an easy yes for us. We want to continue to encourage families and friends to use our games as the perfect way to make memories this holiday season as well as incorporate their favourite games into their everyday life. Now, they can do so in this extremely comfortable (and fun!) collection.”

Champion has designed the collection for fans of all ages, including adults, youth, and toddlers.

The collection is available now on Champion.com, in select Champion retail stores and at select retailers. Adult sizes range from XS-2XL and prices range from $30 – $80.

 

HP partners with Hasbro for unique Peppa Pig printable activities

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HP has introduced everyone’s favourite pig, Peppa, to HP Printables, a free resource with downloadable activities from colouring pages to learning worksheets and simple projects.

The Peppa starter pack features the Peppa Pig Paper Theater, Peppa, George, Mummy Pig and Daddy Pig, plus a few accessories, allowing parents and kids to create their own Peppa-themed scene, act out their favourite Peppa moments, or create their very own. In addition to the starter pack, there are six additional printable pages offered where parents and kids can download additional characters, costumes, accessories, and backgrounds.

“We know schedules, particularly around the holiday season, can become increasingly cluttered and we want to encourage moments of family togetherness through simple, creative activities,” says Anneliese Olson, SVP and General Manager, Printing Category at HP. “Peppa Pig is a beloved children’s character who encourages curiosity, inclusion, and imagination, all qualities that we value here at HP. We hope the HP Peppa Pig Printables will give parents, teachers, caretakers and children the opportunity to enjoy less screen time and continue to create memories rooted in those simple moments of togetherness.”

Developed in partnership with Hasbro, the HP Peppa Pig Printables are exclusively available in the US on the HP Smart mobile app and at hp.com/printables. Across all seven packs, parents and kids can download and enjoy over 100 unique Peppa Pig Printables. Additional packs include locations, like Peppa’s Treehouse or Playgroup, costumes for Peppa, George and friends, and of course, lots and lots of muddy puddles.

“Peppa Pig’s loud snort, mischievous ways and infectious laugh have long inspired creativity and a sense of everyday adventure for our audiences. The opportunity to give kids a new way to express themselves with HP Printables was a natural fit,” says Casey Collins, GM & SVP, Global Licensed Consumer Products at Hasbro. “Working on simple projects, like cutting paper and creating art, enables parents and kids to enjoy a shared experience that can spur new memories, conversations and – if they’re anything like Peppa and her family – a few snorts of laughter too.”

In addition to these limited edition Peppa Pig Printables, the HP Printables site features learning worksheets, colouring pages and seasonal crafts, plus unique greeting cards, business worksheets and organisational tools.

 

Hasbro partners with Rubber Road to launch merchandise range based on its hit global franchises

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Hasbro has tapped the pop culture merchandise specialist, Rubber Road and its design arm, Numskull Designs, to develop, manufacture, and distribute a wide range of official merchandise based on some of the toy maker’s biggest franchises.

Rubber Road has made a name for itself as a producer of quality merchandise for movie, toy, gaming, and TV brands. Its portfolio consists of official products for fans and collectors of some of the world’s biggest names in pop culture, including Minions, Harry Potter, DC Comics, Sonic the Hedgehog and more.

In its new partnership with Hasbro, Rubber Road’s Numskull Designs team will introduce a range of products based on some of the global toy maker’s most notable global franchises, including Transformers, Power Rangers, Dungeons & Dragons, NERF, and My Little Pony.

Liam Taylor, commercial director and ‘Dungeons & Dragons fan’ at Rubber Road, said: “We are thrilled to be teaming up with Hasbro to work with some of the world’s best names in toys. With a Transformers movie coming up in 2022 and a resurgence in Dungeons & Dragons, we are excited to be producing some fantastic merchandise that will appeal to fans old and new, big kids and little kids.”

According to a press release issued by the team, ‘fans are going to love celebrating their favourite toys with this eclectic range that is super cool, fun, useful and collectible spanning many of Rubber Road’s categories: *TUBBZ Cosplaying Collectible Figures, wireless charging mats, Nintendo Switch cases, lamps, statues, pin badges, sunglasses and sweaters.’

Rubber Road already works with leading global brands in entertainment including Universal, Warner Bros, Netflix, Xbox, Sony Playstation, SEGA, so Hasbro is in outstanding company and a most welcome addition to this impressive portfolio of partners.

PlayMonster, LEGO, and Crayola among 2021 Licensing International Excellence Awards winners

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PlayMonster, LEGO, Crayola, and Hasbro have all been named among the winners of the 2021 Licensing International Excellence Awards at a ceremony held via a virtual gathering during this week’s Licensing Expo Virtual.

Big name toy companies featured among the 22 award winners from seven different countries, including China, Finland, France, Japan, Singapore, the UK, and the US at the event that brought together nearly 1,000 industry executives.

The winners were whittled down from a total of 152 nominees – itself a shortlist of finalists from more than 650 entries from around the world. An elite judging panel narrowed the entries down to the final ballot, which was then voted on by members of the licensing industry.

PlayMonster secured its win in the Toys, Games, Novelties for ages 0 to 8 category, receiving its accolade for its popular Peppa Pig Grow and Play Peppa Pots, while LEGO secured its Toys, Games, Novelties for ages 8 upwards category win for its Andy Warhol LEGO Art Edition.

Hasbro took home the Entertainment, Character Brand: Animated category win for Peppa Pig, and Crayola was voted Best Licensed Collaboration in its tie up with Adidas and Donovan Mitchell.

The Licensing International Excellence Awards honour innovation and creativity in licensing, as well as how licensees develop and bring to market products, and how retailers creatively spotlight licenses on their shelves. A special award this year – Pandemic Pivot – went to Peanuts Worldwide to honour its work in developing and making available for free in-home educational materials and lesson plans.

“In our 36th year of honoring the best of the global licensing industry, it’s inspiring to see the quality of the work produced by people and companies even as they were adapting to new ways of creating and collaborating amid the effects of the pandemic,” said Maura Regan, president, Licensing International.

“The achievements that we honor today are testament to the power of brands, and the power of licensing as a business to create products and programs with lasting appeal.”

Here are the 2021 Licensing International Excellence Awards winners:

Best Licensed Products

⦁ Apparel / Footwear / Accessories – Dr. Martens for Jean-Michel Basquiat Boots
⦁ Appliance / Automotive / Housewares / Electronics – Beijing Xiaomi Mobile Software Co. for Pokémon Travel
⦁ Toys / Games / Novelties for Ages 0 – 8 – PlayMonster for Peppa Pig Grow & Play Peppa Pots
⦁ Apps / Sofware / Video Games – Top Golf for Angry Birds Interactive Golf Game
⦁ Food / Beverage – Kinnerton Confectionery for Harry Potter Chocolate Range
⦁ Health and Beauty Aids – Mad Beauty for Friends Bath & Body Essentials
⦁ Home Decor – Secret Lab for Batman Gaming Chairs
⦁ Publishing / Back to School – Chronicle Books for LEGO Note Brick
⦁ Toys/ Games/ Novelties for ages 8 upwards – LEGO for Andy Warhol LEGO Art Edition

Best Licensed Brands
⦁ Art/ Design/ Celebrity/ Fashion Brand – The Very Hungry Caterpillar by Eric Carle Studio
⦁ Digital App/ Video Game Brand – Super Mario by Nintendo
⦁ Corporate Brand – Goodyear by The Goodyear Tire & Rubber Company and IMG
⦁ Entertainment/ Character Brand: Animated – Peppa Pig by Hasbro & Hasbro China
⦁ Entertainment/ Character Brand: Live-Action – Harry Potter by Warner Bros. France
⦁ Food/ Beverage/ Restaurant Brand – Coca-Cola, Hi-C & Sprite by The Coca-Cola Company
⦁ Sports/ Collegiate Brand – NFLPA by NFL Players Association

OTHER AWARDS
⦁ BEST LICENSED PROMOTION – Direct Line & Born Licensing for “We’re On It” with Transformers, TMNT & Robocop
⦁ BEST LICENSED COLLABORATION – Crayola x Adidas x Donovan Mitchell
⦁ BEST RETAILER FOR A CHARACTER / ENTERTAINMENT INITIATIVE – BoxLunch for Marvel Eat the Universe
⦁ BEST RETAILER FOR A CORPORATE / LIFESTYLE/ SPORTS INITIATIVE – H&M for Coca-Cola
⦁ BEST LICENSING AGENCY – IMG
⦁ THE PANDEMIC PIVOT AWARD – Peanuts At-Home-Offerings by Peanuts Worldwide

 

Chess sets and Transformers: The Movie ReAction figures, Hasbro is laying on a nostalgic treat for fans

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Having never been one to shy away from its adult fanbase or one to tread lightly around the kidult market of collectors and geek culture community, Hasbro is serving up a platter full of nostalgic fodder for followers of its generation-spanning Transformer franchise this season.

The geek culture outfit and pop culture licensing specialist, Super7 is celebrating the 35th anniversary of Transformers: The Movie with a special raft of Tranfsormers ReAction figures.

The Super7 team has become recognised for its ReAction brand, bringing nostalgia to the shelves of specialist retailers the world over as it taps into some of the best loved properties of yesteryear, and feeding a growing audience of kidult collectors.

The company’s latest look back now takes the shape of its Transformers ReAction Wave 4 collection, developed to celebrate a full 35 years since the release of the animated Transformers: The Movie. The exclusive toy line pays tribute to some of the most iconic characters and moments, including Hot Rod, King Starscream, Fallen Leader Optimus Prime, and – for the first time in 3.75-inch figure form – Galvatron.

The collection will be available from next month. The launch of the range coincides with Hasbro’s own anniversary celebrations for the cult classic, during which the toy maker will re-release the 1986 animated feature film to select US cinemas for two days only.

Presented by Fathom Events and Hasbro, The Transformers: The Movie 35th Anniversary will land in cinemas across the US on Sunday September 26th and Tuesday, September 28th, bringing its all-star cast including Judd Nelson of The Breakfast Club, and Leonard Nimoy of Star Trek fame back to the screen in their Autobot adventure.

Adam Biehl, SVP and GM, action brands at Hasbro, said: “We look forward to bringing families and fans back to the theatres for this milestone Transformer anniversary.

“With thanks to our Fathom partners, Autobots and Decepticons of all ages will be treated to a one of a kind movie experience celebrating this beloved animated film.”

But that’s not the only activity being stirred up around the classic Transformers property this season, as Hasbro is continuing to dish out the nostalgia fodder thanks to a new team up with the pop culture collectables outfit, Hero Collector.

Under the partnership, Hasbro is embarking on its first Kickstarter campaign to bring to life a new Transformers Chess Set, featuring 16 heroic Autobots and 16 villainous Decepticons, all modelled on the classic 1980s Generation One Transformers animated cartoon.

The sculpts each show the Transformers in their robot form and have been developed in collaboration with Hasbro, based on the original animation designs and animated series.

The Kickstarter launched on August 13th this year, and is scheduled to deliver in Q4 2022. A variety of backer gifts are planned for fans, including a Transformers pin badge, Transformers profile book, and exclusive Gen-1 chess pieces.

Fans can visit the Kickstarter page here.

Wizards of the Coast and consumer products drive ‘excellent Q2’ for Hasbro as sales surge 54 per cent

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Hasbro has seen record releases across its Wizards of the Coast and Digital Gaming segment, as well as increased sales within its consumer products division fuel the global entertainment through a stellar second quarter this year.

Sales have surged by 54 per cent on Q2 2020, and nine per cent pro forma 2019 to hit $1.32 billion throughout what Hasbro boss, Brian Goldner has billed as ‘an excellent quarter’ for the toy firm. Its consumer products segment saw revenues increase 33 per cent.

Meanwhile, Hasbro’s Wizards of the Coast and Digital Gaming sement more than doubled, fuelled by ‘record releases’ in Q2 in Magic: The Gathering Strixhaven and the second installment of its Magic: The Gathering Modern Horizons narrative, Modern Horizons 2.

Chairman and chief executive officer, Goldner, said: “Hasbro delivered an excellent second quarter, with revenues up 54 per cent versus the second quarter of last year, and nine per cent versus pro forma second quarter 2019.

“Wizards continued to generate outstanding results behind a compelling analog and digital release schedule for Magic: The Gathering. Consumer products revenue increased as demand remains robust for Hasbro toys and games and entertainment revenue grew as we are producing entertainment with strong deliveries.”

The CEO praised the Hasbro team and its high level of performance as it ‘tracks to its target of double digit revenue growth for the full year.’

The quarter’s strong results have been reflected in each Brand Portfolio category under the Hasbro business, with gains witnessed across Magic: The Gathering, NERF, Transformers, Play-Doh, Baby Alive, and My Little Pony. Partner brands revenue increased behind growth in Hasbro products for the Marvel portfolio, Lucasfilm’s Star Wars and The Mandalorian, Disney Princess and Beyblade.

Meanwhile, Hasbro Gaming saw revenue increase on 2020 and 2019, led by Dungeons & Dragons and Duel Masters, as well as a the launch of Foosketball.

In the consumer products segment, revenue and operating profit grew in Hasbro Franchise Brands NERF, Transformers, and Play-Doh, as well as products for Marvel and Star Wars. Point of sale for toys increased, but was off-set by a decline in games point of sale compared to the sector’s strong performance on Q2 2020.

Elsewhere, and it was in the Wizards of the Coast and Digital Gaming segment in which records were set. Wizards had two record releases in Q2 in Magic: The Gathering Strixhaven and Modern Horizons 2.

Deborah Thomas, Hasbro’s chief financial officer, said: “Strength across Hasbro’s brands and business backed by strong execution from the entire team drove superb results for our second quarter.

“As we invest to unlock value from our brands across the blueprint, we are on track to reach our objectives for the year while expanding the reach of our business, reducing debt, and paying our dividend. The discipline in our business is evident from the $1.2 billion in cash we had on hand at quarter end, reporting the lowest days sales outstanding in our recent history, and repaying $250 million in debt.”

Innovation and creativity take the spotlight as The 2021 Licensing Awards finalists are revealed

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From Ghostbusters Trap Incense Burners and LEGO Super Mario, to Gruffalo recycled bedding, innovation has found itself at the forefront of this year’s shortlisted finalists of The2021  Licensing Awards.

Whether it’s within the Best Sustainable Licensed Product category, or one of the nine finalists in the Best Licensed Written, Listening, or Learning Range, in its endeavour to celebrate the best in licensing partnerships across the industry, it will likewise be throwing the spotlight on some of the best examples of innovation and creativity that the sector has to offer.

Making its return to its physical format this year, The 2021 Licensing Awards will once again fill The Great Room of The Grosvenor House Hotel in London to herald an industry-wide reunion of licensees, licensors, licensing agencies and everyone else the sector has to offer, this September 14th.

Categories will span Best Licensed Live Event, Best Licensed Toys or Games Range, and Best Retailer of Licensed Products (preschool and kids), all of which deliberated over by a judging panel of more than 200 retail buyers from Asda, B&M, Blue Diamond Group, Character.com, Clarks, The Entertainer, Forbidden Planet and more.

“After the year and a half that we have all had, it feels all the more triumphant to be able to announce the finalists in The Licensing Awards 2021 – with the winners being revealed at a physical awards event on September 14th, which will be some reunion,” said Ian Hyder, joint managing director of Max Publishing, owners and organisers of the event.

In addition to the returning categories this year, a new consumer award category will be joining The Licensing Awards 2021, with details being revealed soon.

“The Licensing Awards truly celebrate all that is great about the licensing community. The level of support and input has been incredible and we just can’t wait to get everyone back together at the awards event this year,” added Jakki Brown, joint managing director of Max Publishing.

All winners will be announced at a physical evening awards event on Tuesday, September 14th, held in The Great Room at The Grosvenor House Hotel in London.

The Licensing Awards 2021 finalists, are:

THE UK RISING STAR AWARD
This is a Licensing International UK award. The award is designed to recognise excellence among junior industry professionals in the United Kingdom under the age of 35.

Abbie Burrows, category manager hardlines and FMCG of Hasbro UK & EMEA
Jessica Campbell, licensing manager – Europe of National Football League (NFL)
Janna Kirkby, associate licensing manager of Acamar Films
Chelsea Schep, senior licensing manager of IMG
James Barlow, export manager of Rainbow Productions
Olivia Wiggett, associate commercial manager of The Point.1888
Lucy Williamson, manager brand management of Beanstalk

RETAIL CATEGORY FINALISTS

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)

Character.com
The Entertainer
George@Asda
Nutmeg at Morrisons
Tesco
Next

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)

Asda
Character.com
The Entertainer
Next
Smyths Toys
Tesco

BEST RETAILER OF ADULT LICENSED PRODUCTS

Asda
ASOS
Forbidden Planet
HMV
Primark
Tesco

THE RADAR AWARD

B&M
Card Factory
Zavvi
The Range
Studio.com
Superdrug

BEST OVERSEAS RETAILER

Aldi
H&M
Pull & Bear
Uniqlo
Urban Outfitters
Zara

BEST LICENSED RETAIL MARKETING INITIATIVE

MTV x River Island x British Fashion Council with Iceberg, Music Meets Fashion Competition
Natural History Museum x Finisterre, The Resilience of Nature Campaign
KFC and Comic Relief’s Merry Clucking Christmas Campaign
Mrs Hinch Exclusively at Tesco Campaign
Peppa Pig x Regatta at Next
The Rolling Stones RS No.9 Carnaby Street Activity

BEST LICENSED PROMOTIONS CAMPAIGN

Peppa Pig with National Children’s Gardening Week Campaign
PJ Masks Superhero Bedtime campaign for UNICEF UK
Pokémon Happy Meals Promotion with McDonald’s
Tom and Jerry and Xplora: The Movie Partnership (Agency: Lime Communications)

BEST LICENSED LIVE EVENT

The Crystal Maze LIVE Experience from Little Lion Entertainment
Dennis & Gnasher’s Big Bonanza at Royal Botanical Gardens Kew and Wakehurst Place
Doctor Who: A Dalek Awakens at Resorts World from Escape Hunt
The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens
Peppa Pig Afternoon Tea Bus Tour from Brigit’s Bakery
Peter Rabbit Christmas Grotto at Centre:MK from Eskimo Jo Events
Warhammer 40,000 Immaterium Escape Room from Escapologic
Zog and the Quest for the Golden Star at Warwick Castle from Merlin Entertainments

BEST LICENSED TOYS OR GAMES RANGE

Adventures of Paddington Toy Range from Rainbow Designs
CoComelon Toys from Bandai
The Gruffalo Master Toy Range from Wow! Stuff
Maya Angelou Inspiring Women Barbie Doll from Mattel
Mini Brands Collectables from ZURU
Peppa Pig Wooden Mud Kitchen from HTI
Back to the Future Range from Playmobil UK
Pokémon Toy Range from Character Options
Super Mario Range from The LEGO Group

BEST LICENSED DRESS-UP OR PARTYWARE

DC Superheroes Sustainable Dress-up Range from Amscan
Disney Princess Collection for George@Asda from Christys by Design
Disney Princess Premium Range for Sainsbury’s from Smiffys
Harry Potter Boy’s Suitmeister Dress-up from OppoSuits
Mog The Cat Deluxe Costume from Smiffys
Peppa Pig Careers Dress-up Collection from Christys By Design
Pokémon Dress-up and Partyware Collection from Amscan
Roald Dahl’s Matilda Costume for Tesco from Smiffys
Star Wars, The Mandalorian Costume for TU Sainsbury’s from Rubies Masquerade

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)

Elmer the Patchwork Elephant SS21 Collection from JoJo Maman Bébé
The Gruffalo Footwear Range for Next from Brand International
The Jungle Book Collection x Baby World from Primark
Peanuts Collection from Cribstar
Peppa Pig Collection from Regatta Outdoors
Peppa Pig Toddler Girls Range for Tesco from Fashion UK Global Licensing
Peter Rabbit Collection from Cath Kidston
Peter Rabbit Classic SS21 Collection for Nutmeg at Morrisons from Dennicci
We’re Going On A Bear Hunt SS21 Collection for Asda from Jainco

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE

Barbie x Very.com Powered by Kindness Girls Athleisure Range from Very
LEGO x Adidas Children’s Footwear from Adidas
LEGO Ninjango X Hype Collection from Global Brands Group
Miffy Collection for Next from Fashion UK Global Licensing
Peppa Pig Girls Night Time Range for Tesco from Misirli
Roald Dahl x Natural History Museum Extraordinary Explorers Clothing Range from M&S
Roald Dahl Pyjamas Nightwear for TU at Sainsbury’s from Aykroyd and Sons
Super Mario Range for Zara from Fashion UK Global Licensing
The Wizarding World Kids Fashion Range from M&S

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE

Barbie 1959 Collection from Zara
Dr Seuss Collection from Irregular Choice
Friends Women’s Range from Tesco
Harry Potter In The Style Sweatshirts from Brands In
Mickey Mouse Cares Range from Primark
Minnie Mouse Cookies Backpack and Headband Combo from Loungefly by Funko
The National Gallery Collection for ASOS from Poetic Brands
Peter Rabbit Women’s Collection from Cath Kidston
Pokémon 25th Anniversary Collection from The Hut Group

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

Adventures of Paddington Fun to Learn Magazine from Redan Publishing
BBC Earth Blue Planet II Book from Penguin Random House
Elf on the Shelf Magazines from Signature Publishing
LEGO Explorer Magazine from Story House Egmont
L.O.L. Surprise! Sticker Books from Centum Books
Mr Men Little Miss Books from Farshore Books
PAW Patrol Chase Tonie from Tonies
Peppa Pig Ladybird Range from Penguin Random House
Timmy Time Ladybird Readers Beginner Level Books from Penguin Random House

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

Animal Crossing Villager Squares Stationery Collection from Pyramid International
The Beatles Song Titles Greeting Card Range from Hype Associates
Boofle Stay at Home Greeting Card Range from Moonpig
The Gruffalo Stationery Range from Robert Frederick
The Mandalorian – The Child Greeting Card Range from UK Greetings
Minnie Mouse Positivity Collection from Hallmark Cards
Only Fools and Horses 40th Anniversary Stamp Collection from Royal Mail
Peaky Blinders Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions
Spitting Image Greeting Cards Range from Emotional Rescue

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

A Celebration of the National Trust Fabric Range from Sanderson Design Group
Mickey & Friends Collection from Mad Beauty
Minecraft Gift and Homewares Range from Paladone Products
Monopoly Personalised Homewares and Gifting Range from Star Editions
Mrs Hinch Collection from Tesco
PAW Patrol Coverless Carefree Bedding from Character World
Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston
Pokémon 25th Anniversary Giftware from Abysse Corp
Roald Dahl x Natural History Museum Extraordinary Explorers Range
Homeware Collection from M&S
The Wizarding World Collection from Wow! Stuff

BEST LICENSED FOOD OR DRINK RANGE

Barratt x Iceland Ice Creams from Ice Fresh
Ghostbusters Candy from Rose Marketing
Harry Potter Confectionery for M&S from Kinnerton Confectionery
Mr Men Little Miss Confectionery from Crème d’Or
Original Stormtrooper Galactic Dry Gin from Blue Tree
Peaky Blinders Wine from Vignobles Bardet
Peter Rabbit Classic Chocolate Novelties Easter Collection from Cadbury’s
Wallace & Gromit Biscuit Collection from Deans of Huntly
Xbox Celebration Cake from Finsbury Foods

THE INNOVATION AWARD

Batman Cape Backpack from Bioworld International
Crayola Rainbow Toothpaste from H&A
Ghostbusters Trap Incense Burner from Numskull Designs
Hey Duggee Plush Chair from 8th Wonder
LEGO DOTS Range from Levi’s
Marvel Battleworld Range from Funko
Minecraft Block Building Light from Paladone Products
Peppa Pig’s Clever Car from Wow! Stuff
Scooby-Doo Products for Dogs from Fred & Ginger

BEST SUSTAINABLE LICENSED PRODUCT

Alice Scott Gift Range for Tesco from H&A
The Beano, Dennis’ 70th Anniversary Limited Edition Tartan from The Prickly Thistle Scotland
Grand Designs Sofas from The Branded Furniture Company
The Gruffalo Pop-out Play-set from Play Press Toys
The Gruffalo Repreve Recycled Bedding Collection for ASDA from Dreamtex International
Jurassic World: Camp Cretaceous Happy Meal from The Marketing Store)
National History Museum The Resilience of Nature Range from Finisterre
Peppa Pig Brand Threads Nightwear Range from Cooneen By Design
Peppa Pig Eco Plush from Character Options

PROPERTY CATEGORY FINALISTS

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)

Baby Shark
Bing
CoComelon
The Gruffalo
Hey Duggee
PAW Patrol
Peppa Pig
Teletubbies
That’s Not My…
Thomas & Friends

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)

Barbie
Jurassic World
LEGO
L.O.L. Surprise!
Miraculous
NERF
Trolls
Wizarding World
The World of David Walliams

BEST TEEN OR ADULT LICENSED PROPERTY

Barbie
Emoji
Friends
The Grinch
The Mandalorian
Marvel Universe
Peaky Blinders
Stranger Things
Wizarding World

BEST GAMING LICENSED PROPERTY

Animal Crossing
Assassin’s Creed
Destiny
Fortnite
Minecraft
Pokémon
Roblox
Sonic The Hedgehog
Super Mario
Warhammer

BEST FILM LICENSED PROPERTY

Cruella
Peter Rabbit 2: The Runaway
Tom and Jerry: The Movie
Wonder Woman 1984

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

The Beatles
Billie Eilish
BTS
Hearts by Tiana
Motörhead
Mrs Hinch
Queen
The Rolling Stones

BEST SPORTS LICENSED PROPERTY  

Arsenal Football Club
British & Irish Lions
Chelsea Football Club
England Football
England Rugby
Liverpool Football Club
Manchester City Football Club
Manchester United Football Club
NFL
NFL Players Association
Tottenham Hotspur Football Club

THE CLASSIC LICENSED PROPERTY AWARD
This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner will join previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, Miffy, The Snowman, Star Wars and Thomas & Friends.

This year’s finalists are:

Batman
In the Night Garden
Me to You
Minnie Mouse
Mr Men Little Miss
Paddington
Peanuts
Roald Dahl
Sesame Street
Spider-man
The Very Hungry Caterpillar
Wallace & Gromit

Honorary Achievement Award
There are no finalists announced for this prestigious award. It will be given to someone in recognition of their contribution to the industry.

Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Events: clare@createvents.co.uk or phone +44 (0)1183 340085.