The world’s only Harry Potter flagship store opens its doors in New York

The doors to the new flagship Harry Potter store in New York have finally been opened to the public, greeting fans with a 220-pound model of Fawkes the Phoenix, and a host of magical creatures and hand-made props.

Billed as an ‘immersive retail experience’ for the Harry Potter global fan base, the Harry Potter New York store finally opened its doors to the public last week, wowing them with themed retail zones, including an area inspired by the Dark Arts, complete with Voldemort’s horcux, Nagini, bursting through the ceiling.

The world’s only Harry Potter flagship store boasts 15 of these themed areas to explore, playing host to thousands of products. Fans found themselves immersed in areas inspired by Honeydukes to find Bertie Bott’s Every Flavour Beans and Chocolate Frogs, before stopping under the Dirigible Plum tree to find their favourite creature soft toy.

Customers were even invited to step into Hagrid’s boots to see how they measure up and duel other customers at the store’s interactive wand table.

”We’re delighted to be welcoming fans to Harry Potter New York for a completely new shopping experience,” said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. “Not only will visitors find the largest range of Harry Potter and Fantastic Beasts products under one roof, they will also get to discover up-close some of the hand-crafted props that were seen in the films, use our unique photo opportunities and experience the incredible theming throughout the store.”

Harry Potter New York has a virtual queueing system in place. When customers visit the store, they will scan a QR code to join a virtual queue and return when notified. Harry Potter New York is open from 10am to 9pm Monday to Saturday and 11am to 7pm on Sundays.