Disguise announces Squid Game costume and accessory launch

Disguise, the costume division of JAKKS Pacific, is currently designing and developing costumes and masks based on Netflix’s hit series Squid Game for launch in North America and APAC in autumn 2022.

Disguise will design, market, manufacture and distribute a range of costumes and costume accessories featuring characters from the show. These styles will include a red Triangle Guard jumpsuit and teal “Player 456” Track Suit as well as a Squid Games Front Man mask and masks for Square and Triangle Supervisors.

Korean series Squid Game became a fast favourite on Netflix this year with over 142M views in just 4 weeks, becoming their most watched show to date.

Squid Game is a perfect addition to our vast array of costumes and offerings that cater to fans demanding a higher quality and a more detailed design that fully embodies the characters,” says Tara Hefter, EVP and GM of Disguise, Inc. “The show sets the stage for the perfect Halloween group dress-up opportunity and we anticipate the sell-in for this line to be incredible.”

All Squid Game costumes and accessories will be widely available at retailers in North America and APAC in store and online in 2022.

Disguise signs multiyear deal for Disney costume rights in EMEA

Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife

Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes based on the hit film Ghostbusters, as well upcoming theatrical release Ghostbusters: Afterlife (set to release exclusively in US cinemas on 19 November).

Disguise will design, market, manufacture and distribute costumes, costume accessories, inflatables and trunk-or-treat kits for both Ghostbusters and Ghostbusters: Afterlife, commencing this autumn.

“There are few films that become a pop culture phenomenon that simultaneously lend themselves to Halloween costumes so brilliantly as the Ghostbusters franchise does,” says Tara Hefter, President and GM of Disguise. “Disguise is beyond thrilled to be working with Sony Pictures Consumer Products for the first time…Ghostbusters: Afterlife is sure to be a hit and will bring even more kids into the Ghostbusters fan club.”

Disguise to launch new costume range based on Ghostbusters and upcoming Ghostbusters: Afterlife

Toy and consumer products manufacturer JAKKS Pacific has entered into an agreement with Sony Pictures Consumer Products for its costume division Disguise to produce costumes based on the hit film Ghostbusters, as well upcoming theatrical release Ghostbusters: Afterlife (set to release exclusively in US cinemas on 19 November).

Disguise will design, market, manufacture and distribute costumes, costume accessories, inflatables and trunk-or-treat kits for both Ghostbusters and Ghostbusters: Afterlife, commencing this autumn.

“There are few films that become a pop culture phenomenon that simultaneously lend themselves to Halloween costumes so brilliantly as the Ghostbusters franchise does,” says Tara Hefter, President and GM of Disguise. “Disguise is beyond thrilled to be working with Sony Pictures Consumer Products for the first time…Ghostbusters: Afterlife is sure to be a hit and will bring even more kids into the Ghostbusters fan club.”

Freddy, Jason, and other horror icons at forefront of Rubies’ Fall in Love with Halloween campaign

Icons from the horror movie scene, including Freddy and Jason, are to be featured among a line up of costumes at the forefront of a major new campaign from the dress up specialist, Rubies, as its lifts the lid on its Fall on Love with Halloween push in time for this year’s spooking season.

A special Halloween marketing drive, the campaign has been devised in recognition of the importance of Halloween for Rubies business, who has earmarked the October date as its ‘biggest event of the year, by far,’ and one that is expects to see celebrated on a larger scale than ever before this year, as the world reconnects following dimmed celebrations over the pandemic.

Rubies’ Fall in Love with Halloween campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ for its core audience, as well as content to be used by its trade customers in the build up to the big fright night.

“With parties, gatherings, trick-or-treating and so many other events planned to operate safely, Halloween is now seen as the first major occasion of 2021 to gather and celebrate with the ones you love (and give them a scare!),” read a statement from the firm.

Rubies is now set to unleash brand-new inspiring content across all of Rubies social channels, its official website and on a range of partnered retail sites.

The content will showcase a mixture of new generic costumes and accessories in addition to officially licensed characters such as horror icons Freddy and Jason. Rubies will be bringing a new take on a variety of global brands loved by audiences around the world.

The campaign kicked off in June with Rubies maintaining its market-leading reputation for content with an eerie and ambitious photo shoot, centered around a blood-curdling vaudeville theme, shot on location with models and circus performers, the size and scale of which is like nothing that’s ever happened at Rubies before.

Located underneath Bristol’s central train station, Temple Meads, the unique venue offered an original setting with quirky oddities to create exciting and creepy content. The team worked over two days with a wide range of industry professionals and variety of skilled circus performers.

The content will feature across social channels in a range of new media formats supported by online and print marketing collateral.

Fran Hales, head of content and marketing, said: “From initial concepts all the way through to the execution of the content, I am delighted with how each aspect of this marketing campaign is turning out. The photo shoot, in particular, allowed us to put our own unique spin on what we do as a business, showcasing Rubies imaginative ideas when it comes to content generation.

“What we’ve created in such a small space of time will not only serve us well for Halloween but also for Carnival season. We are keen for our partners to also benefit from our marketing materials and I encourage them to contact us to utilise it on their own channels and platforms.”

With Fall in Love with Halloween, Rubies hopes to be able to celebrate this occasion with fans of the brand and welcome new customers who are looking for original and creative solutions to promote Halloween.

Freddy, Jason, and other horror icons at forefront of Rubies’ Fall in Love with Halloween campaign

Icons from the horror movie scene, including Freddy and Jason, are to be featured among a line up of costumes at the forefront of a major new campaign from the dress up specialist, Rubies, as its lifts the lid on its Fall on Love with Halloween push in time for this year’s spooking season.

A special Halloween marketing drive, the campaign has been devised in recognition of the importance of Halloween for Rubies business, who has earmarked the October date as its ‘biggest event of the year, by far,’ and one that is expects to see celebrated on a larger scale than ever before this year, as the world reconnects following dimmed celebrations over the pandemic.

Rubies’ Fall in Love with Halloween campaign will set out to ‘provide a combination of prominent creative, rich media and engaging activity ideas’ for its core audience, as well as content to be used by its trade customers in the build up to the big fright night.

“With parties, gatherings, trick-or-treating and so many other events planned to operate safely, Halloween is now seen as the first major occasion of 2021 to gather and celebrate with the ones you love (and give them a scare!),” read a statement from the firm.

Rubies is now set to unleash brand-new inspiring content across all of Rubies social channels, its official website and on a range of partnered retail sites.

The content will showcase a mixture of new generic costumes and accessories in addition to officially licensed characters such as horror icons Freddy and Jason. Rubies will be bringing a new take on a variety of global brands loved by audiences around the world.

The campaign kicked off in June with Rubies maintaining its market-leading reputation for content with an eerie and ambitious photo shoot, centered around a blood-curdling vaudeville theme, shot on location with models and circus performers, the size and scale of which is like nothing that’s ever happened at Rubies before.

Located underneath Bristol’s central train station, Temple Meads, the unique venue offered an original setting with quirky oddities to create exciting and creepy content. The team worked over two days with a wide range of industry professionals and variety of skilled circus performers.

The content will feature across social channels in a range of new media formats supported by online and print marketing collateral.

Fran Hales, head of content and marketing, said: “From initial concepts all the way through to the execution of the content, I am delighted with how each aspect of this marketing campaign is turning out. The photo shoot, in particular, allowed us to put our own unique spin on what we do as a business, showcasing Rubies imaginative ideas when it comes to content generation.

“What we’ve created in such a small space of time will not only serve us well for Halloween but also for Carnival season. We are keen for our partners to also benefit from our marketing materials and I encourage them to contact us to utilise it on their own channels and platforms.”

With Fall in Love with Halloween, Rubies hopes to be able to celebrate this occasion with fans of the brand and welcome new customers who are looking for original and creative solutions to promote Halloween.

Waxwork Records opens the Universal vault to celebrate Halloween with latest Spinatures

The US underground and pop culture specialist Waxwork Records is celebrating the witching season with the expansion of its partnership with Universal and the studio’s vault of classic Monster and Horror films.

This time it’s Halloween favourite, Michael Myers – as seen in Halloween II – and Halloween III’s Trick or Treaters that are emerging from the mist as the latest must-have adult toy fan collectables. The launch marks the latest extension of Waxwork Records’ Spinatures adult collectables range that left its mark last month with the classic 1931 Frankenstein figure.

The Spinatures collection is the first foray into the collectable toy space for the Californian record label, renowned for its cult and pop culture merchandise, but better known for its selection of movie film soundtracks produced on premium vinyl.

The Halloween II Michael Myers Spinature collectable figure is a detailed sculpt of the iconic slasher from the sequel to John Carpenter’s classic 1978 horror film, Halloween. The figure stands at four-inches tall, but is equally a menacing as its filmic counterpart, featuring detailed bullet holes, bleeding eyes, and with a firm grasp on a scalpel.

The figure has been created to depict Michael Myers in the terryfing hospital room showdown with Laurie Strode (Jamie Lee Curtis) from the 1981 horror movie.

Meanwhile, the ghoulishly masked Witch, Skull, and Jack o’ Lantern trick or treaters from 1982’s third installment of the Halloween movie franchise, come creeping in at 3.75 inches tall and include highly detailed masks, costumes, and candy filled Halloween masks.

These Spinatures portray the three iconic and carefree trick or treating kids on Halloween night unaware of the terror that awaits them! Each figure’s Halloween mask includes the iconic Silver Shamrock microchip button.

Bringing pop culture, toys and Waxworks Records’ affinity with the music scene altogether in one, Spinatures are highly detailed turntable-spinner mini-busts featuring iconic characters from pop culture, horror movies, and beyond.

Each figure is fitted with a hole in its base to easily attach to the spindle of your turntable and then spin along with your favorite records, or be displayed as a collectors item for the discerning pop culture fan.

Kevin and Sue Ellen, creators of the Spinatures range, told ToyNews: “We are so psyched to release official Halloween II and III Spinatures this spooky season. Michael Myers is forever etched into the public’s consciousness as Halloween’s official mascot, so it was crucial for us to create a collectible figure that captured his iconic likeness and haunting presence from the classic horror movie sequel.

“We couldn’t leave out the three trick or treaters from Halloween III: Season of the Witch! The detail on these little guys is insane.”

Many more Spinatures are to arrive this autumn and throughout the 2020 Holiday season including Dracula, The Mummy, The Phantom of the Opera, The Creature From The Black Lagoon, The Wolfman, and The Invisible Man.

This ISlides and Warner deals allows horror fans to walk in the shoes of their favourite movie monsters

Horror fans can now take a walk in the shoes of some of their favourite movie monsters, from A Nightmare on Elm Street’s Freddy Kruger to The Shining’s Danny Torance, thanks to a new partnership between Warner Bros Consumer Products and the customised slide sandal company, ISlide.

The new partnership will see ISlide create new footwear ranges inspired by over 100 blockbuster franchises, including The Shining, Friday the 13th, and The Exorcist. The deal also spans DC favourites, Batman, Superman, and Wonder Woman.

“Warner Bros. has created some of the most iconic movies to date and we’re excited to be able to bring a new take on the characters through our slides,” said Justin Kitterdge, president and CEO of ISlide. “Whether you’re a fan of Batman or Friday the 13th, we’ll have a new slide for anyone who loves these properties as much as we do.”

Slides inspired by Warner Bros. iconic horror movies such as A Nightmare on Elm Street, Friday the 13th, The Exorcist, and The Shining have already been made available for the Halloween crowds, while this November 5th will see the launch of slides inspired by DC Super Heroes including Batman, Superman and Wonder Woman.

The A Nightmare on Elm Street collection includes four unique designs with black, red and white colorways featuring the A Nightmare on Elm Street logo, fire imagery, a Springwood High School Slashers logo and Freddy Kruger himself.

The Friday the 13th collection includes a handful of detailed custom Jason designs using Black and Red accents. The collection also includes variations of the extremely popular “Friday the 13th” wordmark.

The Exorcist collection includes unique custom designs that feature an all white iteration of the movie logo, the notorious Regan script wordmark, and an insanely detailed live shot from the movie itself.

The Shining Collection includes four unique designs with black and white colorways featuring variations of the Shining Logo and Danny Torance portraits.

Meanwhile, in the DC collection, the Batman range features over 10 custom designs on a variety of ISlide colors, including the highly sought after black/yellow speckle. In addition to the Bat Emblem and other iconic comic images, the collection includes the popular The Joker.

The Superman collection includes custom designs utilizing ISlide’s red and royal sandal colorways. With designs ranging from Superman’s S-Shield to Metropolis logos, this collection is by far the most colorful.

The Wonder Woman collection includes four unique designs with black, red and white colorways featuring the Wonder Woman logo and the iconic Wonder Woman herself.

These slides will retail starting at $44.99 and will be available on islideusa.com.