Funko turns Christmas Pop! in exclusive Hallmark and Walmart gifting and wrapping partnership

Funko is expanding across the seasonal aisle this year thanks to an exclusive partnership with the US retailer Walmart that will see the pop culture specialist release Pop! inspired Hallmark ornaments and wrapping paper in time for the Christmas and holiday season.

Hallmark has been a staple of the holiday product roll-out across the US since 1910. This year, it will join the pop culture explosion by partnering with Funko to deliver a 2021 ornament collection featuring Pop! versions of celebrated characters from TV, comic books, films, and more.

“The Funko team is always working on new and exciting product ideas to delight our fans. We’re excited for holiday shoppers to experience this upcoming season in Funko style with new décor that fits perfectly around your Christmas tree or on your mantel,” said Andrew Perlmutter, president at Funko.

“We’re excited to share this collection with our dedicated fanbase and reach new pop culture enthusiasts through an expanded holiday program for the most wonderful time of the year.”

Nicole Reid, vice president of ornaments and gifts at Hallmark, said: “For decades, Hallmark has designed and sold licensed ornaments and gifts for people like us who love a pop of culture in our homes and on our Christmas trees, whether that’s a favorite character from a comic book or even a nostalgic video game from our childhoods.

“Hallmark and Funko are excited to join forces and bring the Pop! versions of these popular licensed characters to add to fans’ trees this holiday season.”

Funko will also be debuting a range of Christmas and holiday season wrapping paper, all featuring pop culture icons in the Pop! styling. Available at Walmart this autumn, Funko’s debut line of wrapping paper will feature iconic TV shows, comic book characters, video games and more.

Funko’s holiday collection will also include advent calendars, games, mugs and more.

Lisle Licensing seals Hallmark, Moonpig, and Carousel Calendars for US brand Kate Smith Company

The UK licensing agent, Lisle Licensing has sealed three early deals for the US brand, Kate Smith Company in the greetings card, online greetings, and calendar categories, tapping Hallmark, Moonpig, and Carousel Calendars.

Kate Smith Company is a brand on a mission to make humans smile. Its origins started several years ago in the greetings card sector with its own ‘From Frank’ brand. Lisle Licensing has secured an agreement with Hallmark as master greetings partner which will see a comprehensive range of cards launch later this year.   

Moonpig has also been appointed as the online greeting card partner and will offer a variety of the Kate Smith Company lines which have become so popular across the USA and Canada, but are particularly renowned for sending uplifting, happy, positive vibes blended with its vibrant art design house-style.

The range will also be extended in the coming months with designs that can be personalised to add that extra personal touch and make an even bigger impact.

Lastly, Carousel Calendars will launch 2022 dated calendars and diaries.   

All three licensees were brokered by Lisle Licensing who has already seen strong interest in Kate Smith Company’s brands, demonstrating its potential to expand into further categories. Discussions are already taking place with gifting, stationery, and additional categories.. 

Francesca lisle, managing director at Lisle Licensing, said: “When we first set eyes upon Kate Smith Company and saw their success in the USA and Canada, we instinctively knew they had a fantastic future in the UK quite simply because of their humorous, cheeky and happy brand which will aspire to consumers here. 

“We are thrilled that licensees agree with us, and to have got them off to a fantastic start in key categories and strong partners.”

Jen Stephenson, UK head of licensing, Hallmark added: “We’re delighted to be working with Kate Smith Company and so excited about our partnership. Kate is a wonderful designer and we absolutely love her fun, funny, quirky and playful style. As soon as we saw her card designs they made us smile and we knew straight away her brand would be a perfect fit for Hallmark.”

Martin Rees-Davies, product, licensing lead, at Carousel Calendars, said: “We are delighted to be working with Kate and her amazing designs and captions. With the year that we have all had I have no hesitation that the vibrant colours and designs will bring a much- needed smile to everyone’s face.”