Six new licensing deals takes Peaky Blinders into new categories for Q4 ‘retail boost’

Endemol Shine Group, alongside the brand owner and production company Caryn Mandabach Productions, has detailed a suite of six new licensees – spanning a new and varied product range –  inspired by the multi-award-winning hit series Peaky Blinders.

It’s believed by the licensing unit that the new products across multiple consumer categories will provide a ‘much-needed boost to the retail industry for Q4’ and have been billed as perfect additions to any Peaky Blinders fan’s Christmas lists.

Already an existing licensee, Half Moon Bay, who have a successful range of glassware, will be launching a premium range of mugs, shot glasses, whiskey stones and hip flasks inspired by the property.

Meanwhile, Kimm and Miller is launching a range of crafted, bespoke gift sets which will include tea and ceramic mug gift set and a whiskey fudge tin gift set. Both ranges will be available in major retailers in AW20.

The boutique bedding specialist Dreamtex Ltd will be launching bedlinen, flannel blankets and a towel, all featuring the Shelby Company branding in a simple black and white design. Reversible bedding sets will be available in single, double and king sizes to cater for all ages.

In the entertainment space, Steamforged Games is bringing Peaky Blinders to table tops with an official card game, Peaky BlindersTM: The Card Game featuring the iconic characters that fans know and love. In the true spirit of the award winning TV drama, the game centres on bluffing and tricking your opponents and will be suitable for three to six players.

Following on from the success of the board game which sold out across multiple retailers, Just Media has developed a Peaky Blinders travel game which will incorporate elements of the current strategic board game, slated for release next year.

Fans will be finally able to host the ultimate Peaky Blinders themed party thanks to a range of party accessories that Smiffy’s will launch in time for Halloween, together with fancy dress outfits inspired by the main characters.

Funiglobal has also come on board as the international e-commerce destination for the Peaky Blinders fancy dress costumes for both Men and Ladies, available for our fans to buy in time for Halloween.

Other forthcoming products include the first licensed videogame, Peaky Blinders: Mastermind from Curve Digital which will launch on PlayStation 4, Xbox One, Nintendo Switch, and PC later this summer.

Jane Smith, group director, brand licensing and gaming, Endemol Shine Group said: “Landing deals with six new licensees demonstrates the strength of Peaky Blinders and its place in the market, and I am thrilled this popular brand shows no signs of slowing down. These latest products are for very different retail areas and without a doubt will bring something for every fan out there.”

Susan Waddell, commercial director, Caryn Mandabach Productions, added: “We are delighted that the fans of the show will now have an even broader range of officially licensed Peaky Blinders inspired products.”

Created and written by Steven Knight (Dirty Pretty Things, Eastern Promises and Locke), the multi-award-winning BBC One series is produced by Peaky Blinders official brand owner Caryn Mandabach Productions and Endemol Shine Group’s Tiger Aspect Productions.

Endemol Shine Group represent a range of global ancillary rights for Peaky Blinders which is distributed by Endemol Shine International across more than 183 countries and airs widely on Netflix internationally including the USA.

In July 2020 Endemol Shine Group was acquired by Banijay, creating the world’s largest international content producer and distributor spanning 22 territories with over 120 production companies and a multi-genre catalogue boasting over 88,000 hours of original standout programming.

Disney reveals toys and consumer products line up for both Mulan and Onward

In a double whammy for the studio, Disney has revealed the consumer products portfolio for not one but two of its upcoming blockbuster movies, detailing the toy lines and licensed products line-up for both Mulan and its new animated feature film, Onward.

Hasbro, Mattel, and Funko join the ranks of a heaving portfolio of product partners across the two movies, both slated for a cinematic release this March. The live action remake of Mulan will land on March 27th this year, while Onward will debut on March 6th.

Disney has pulled out all of the stops to deliver a consumer product programme that ticks all of the boxes this year, with ranges spanning some of the biggest names in toys and collectables, from Hasbro, Mattel, and Funko, to Rubie’s, Half Moon Bay, and more.

The Mulan programme kicks off with fashion dolls from Hasbro, Pop! Vinyl figures from Funko, and Disney Store exclusives including an enamel pin set and a Mulan dress up set. Centum Books has been tapped for a movie novelisation, while Rubie’s is delivering on the Deluxe Mulan Costume.

Pandora is releasing a line of licensed charms, while Half Moon Bay has mugs, travel mugs, and dishes covered. Bonnier is releasing storybooks, while there is still plenty more in the line-up to be discovered.

Meanwhile, Mattel well and truly has the Onward license on lock down with an expansive line up that includes role-play items such as the Onward Wizard Staff, as well as blind bag collectables, a core figure assortment, a mini vehicle assortment, feature plush, and a line up of soft toys of each of the film’s main characters.

The Disney Store has its obligatory line-up of gifts and accessory exclusives, including enamel pins, diaries, figurines, mugs and more, while Bonnier is delivering on the activity books, Phidal has a busy book and a jigsaw puzzle, and Panini completes the initial line-up with an Onward Sticker Collection.

Check out the trailers for both Mulan and Onward below: