Gola partners with Global Brands Group to launch new apparel collection across Europe

The British heritage sports brand, Gola and the European division of Global Brands Group Holding Limited, have signed an exclusive multi-year partnership to launch a new Gola-branded apparel collection, in a new deal brokered by IMG.

The new line will be available for purchase across Europe and Russia in selected fashion and department stores, beginning in February 2022. It will include t-shirts, sweatshirts, tracksuits, and jackets. Gola plans to extend the collection to include kids’ apparel, accessories, socks, sleepwear, and underwear.

“Gola is an iconic, beloved British brand that has built its reputation over 115 years,” said Eno Polo, president of Europe for Global Brands. “We’re thrilled to be partnering with the brand and leveraging our expertise and resources throughout Europe at every stage of development, from concept and design right through to sourcing, manufacturing, distribution and marketing.

“This new collection stays true to Gola’s origins as a heritage sports brand, while offering contemporary authenticity and wearability.”

Founded in 1905, Gola is an internationally recognised lifestyle brand renowned for its British roots, personality and strong sporting heritage. The new apparel collection will celebrate this by merging original Gola styles with contemporary designs and the latest trends.

“Our customers expect the best combination of quality, heritage and on-trend design and this new apparel collection delivers all of that,” said Gola’s managing director, Tony Evans. “We’re extremely pleased to be partnering with Global Brands to launch this new range that builds on our sportswear pedigree with up-to-date styles that will appeal to both new and existing Gola fans.”

Natalie Horne, associate vice president of licensing at IMG, added: “We are really excited about this collaboration between Gola and Global Brands, and to be combining Gola’s unique style with the latest fashion trends for the brand’s first European-wide apparel collection. We have no doubt the new collection will be very popular.”