Global Icons named worldwide exclusive agent for Betty Boop and Fleischer Studio’s classic character slate

Global Icons has been named the worldwide exclusive licensing agent for Fleischer Studio’s slate of classic characters, including the animated screen star, Betty Boop. The new deal was made official at the start of the month as part of Fleischer Studio’s plans to expand licensing opportunities for its portfolio of properties.

“We’re excited for the future and all the fantastic ideas in the works with Global Icons. I’m confident they’ll do a superb job representing Betty Boop and our other classic characters,” said Mark Fleischer, chairman and CEO of Fleischer Studios. “We also look forward to continuing to build our demographics and wonderful relationships in the Betty Boop marketplace in every way possible.”

Jeff Lotman, CEO of Global Icons, added: “I have been a longtime fan of Betty Boop and Fleischer Studios. Betty is truly a cultural Icon that has gained the respect and admiration of millions of fans around the word. We can’t wait to let our global team have the opportunity to grow the program in a very strategic and aggressive way.”

Global Icons will combine its expertise in brand building with its strength and resources around the world to connect Betty with new territories and consumers while creating exciting new opportunities for her core fan base.

Last year saw Betty Boop celebrate her 90th anniversary, marking nine decades of setting trends, breaking rules and turning conventions on their head. Betty Boop has become one of the most popular and successfully licensed characters in entertainment history, with licenses in the US and around the world.

Betty Boop’s popularity today shines through her prevalence in pop culture. Fashion magazines, advertisers, designers and entertainment producers are constantly including and referencing Betty in their offerings. She is considered a style icon, trendsetter and a symbol of women’s empowerment.

In addition to Betty Boop, other Fleischer Studios classic characters adored by fans include Betty’s beloved pup Pudgy, Grampy, her pal Bimbo and the groundbreaking character Koko the Clown, the first character to ever be animated with the Rotoscope.

Global Icons revs up new agreement with iconic motorcycle brand Triumph

The brand licensing agency, Global Icons has kicked started a new agreement with the world famous motorcycle brand Triumph to build on its programme of licensing agreements and take the brand into new product categories.

Together, the pair will work on developing new targeted partnerships, products, and experiences that complement the Triumph brand values and current core product range. The merchandise will look to reflect the ethos of the Triumph brand, while celebrating the spirit of adventure and bold design.

Triumph is widely recognised for its more than 100 years of game changing motorcycles, race wins, land speed records, and for pulling in some of the most famous and high profile celebrity riders.

David Williams, managing director at Global Icons Europe Ltd, said: “Our agency is thrilled to partner with this amazing brand and deliver a premium brand experience, by introducing new consumer touch points, while maintaining and leveraging the success and the quality of the brand. It will be our priority to target prospective licensees able to develop products that reflect Triumph’s brand values of innovation and high-quality engineering.”

Steve Sargent, chief product officer at Triumph Motorcycles Ltd, added: “We are excited to be in partnership with the team at Global Icons and to have their talent and experience in developing how our iconic brand grows its presence beyond our motorcycle offer.

“For the many Triumph fans across the world we anticipate that the exciting new collaborations this partnership will trigger will add even more pleasure and value to their brand experience.”