The European children’s entertainment specialists, Super RTL and Gulli Licensing and Business are to join forces to support and develop ‘strong licensing programmes on each side of the Rhine,’ in a partnership that aims to offer licensors, licensees, and retailers ‘a unique approach to consumer products.’

Dino Ranch will be the first IP to integrate the joint the initiative and will be the focus of a licensed consumer products programme supported by both Super RTL and Gulli, building upon the master toy programme with Jazwares to secure further ‘best in class licensees.’

Super RTL is recognised as the leading content provider for kids in Germany, while Gulli is a leader in the French market.

“Super RTL and Gulli share the same DNA; we are kids and family-centric. We have a unique connection to children and families and know how to address them,” said Hendrik Rinsche, head of merchandising and licensing at Super RTL.

“Both of us have developed an ecosystem of meaningful touchpoints around strong content, smartly linked and absolutely capable of building successful kids’ franchises. The combined Gross domestic product of Germany and France marks 50 per cent of the entire EU.

“This collaboration is clearly a unique offer to our partners on any side of the business: Licensors, Licensees as well as Retailers. Our mission is to create incremental business for our partners and make a difference in the European licensing market.”

Jean-René Aucouturier, Gulli sales and business development director, added: “We are really thrilled to partner with Super RTL whose reputation is so well established in GAS and being an international benchmark for third party franchise building and management.

“In France, we have developed a strong record of accomplishments as brand accelerator. Combining it, with the SUPER RTL Consumer Products program development and experience is the best way for us to bring a strong added value to the French licensing market.”