Sustainable fashion brand Supacult to debut at Licensing Expo

Supacult, a new sustainable fashion brand targeting the consumer-savvy and on-trend Gen Z consumer, will launch next week at Licensing Expo 2022 in Las Vegas. 

Lines from the Supacult range will be unveiled in the Products of Change Business Lounge over the course of the three-day show.

Supacult aspires to be a brand that is as sustainable as possible, focusing on the fashion conscious consumer who wants high-quality jersey-wear apparel that’s been ethically and responsibly produced. There will be six tees and sweats capsule ranges per year for men and women in a target age group of 15-35.  Supacult launches with its own DTC website and a select number of curated wholesale fashion accounts including Next and Zalando.

The designs are intended to be bold and bright, fusing the iconic artwork of pop culture with the world of on-trend fashion wear that is sustainably produced and easy to wear. Drawing upon the existing strong licensor partnerships already in place, Supacult designs will feature some of the world’s largest entertainment properties from Disney, Warner Bros. and global music artists in capsule collections that are both iconic and classic.

The product itself is at the heart of the Supacult brand. Blanks are sourced from a leading supplier which has been licensed under the Global Organic Standards (GOTS) since 2007 and manufactures organic, ethical and climate-neutral product produced exclusively from Indian cotton. With every item labelled as organic, the product blanks are produced in facilities powered by green renewable energy from low-impact raw materials, which adds to their sustainability manufacturing chain. Supacult’s exclusive product supplier has been the largest organic textile licensee of the Soil Association for the past five years, giving consumers the assurance and confidence that Supacult has sourced the best-in-class partner for its brand.

Once the blanks arrive at Supacult’s London production facility they are printed using water-based inks and printed as made-to-order garments.  Beyond this, all Supacult products are shipped using sustainable packaging, creating an entire process that is as sustainable as possible.

Commenting on the launch, Supacult managing director Rick Lowe says: “This is an exciting new move in the growth of our licensed fashion business; Supacult enables us to leverage our core business expertise and relationships, with a sustainable product offering for the discernible trend-led consumer. Our objective is to continually evolve our sustainability offering in line with market developments and consumer demand.”

Starter marks its 50th anniversary with Pull&Bear collab

To mark sports brand Starter’s 50th anniversary, Iconix Europe LLC, the European arm of global brand management company Iconix Brand Group, has teamed up with Inditex’s youth fashion brand Pull&Bear to present the Starter x Pull&Bear Autumn/Winter 2021 capsule collection.

The range combines streetwear with athleisure sportswear and is aimed at a younger fashion-forward demographic. A prominent two-tone theme runs throughout the collection, showcased in a two-tone denim jacket, a patchwork shirt and an oversized cardigan finished with a logo patch.

The centrepiece of the offering is the Starter classic varsity jacket, which has been updated with multiple embroidered Starter 50th anniversary logo patches.

Other standout pieces include a tone-on-tone raincoat with an oversize fit, and faux shearling in the form of a pull-over with a pouch pocket and a second version with a zip fastening, which give a nod to the latest trends. The collection also offers sweatshirt and jogging trouser co-ords, all of which feature pile embroidered logos.

To complete the look, Pull&Bear has developed a comprehensive selection of accessories, including baseball caps, beanies and socks.

The collection will be available in Europe/UK markets, both online at pullandbear.com and in a selected group of stores.

 

 

Nelvana and Juniper Creates launch ‘Max & Ruby’ throwback merch line for Millennial and Gen Z fans

Nelvana, international producer, distributor and licensor of children’s animated and live-action content, and direct-to-consumer merchandise manufacturer Juniper Creates  have partnered to deliver childhood nostalgia with a new Max & Ruby clothing line targeted at Millennials and Gen Zs who grew up with the series.

The Max & Ruby Remix Collection is an homage to the show and its dedicated fan-base, and portrays the beloved brother and sister bunny duo in a creative and colourful way. The line is available to shop now on www.maxandrubyremix.com.

“Millennials and Gen Zs all over the world have fond memories of watching Max & Ruby as preschoolers,” says Mellany Masterson, Head of Nelvana Enterprises. “Tapping into the power of nostalgia and drawing insights from the viral success we’ve had on TikTok, this new collection captures the playfulness and fun of Max & Ruby.”

Over the past 18 months, Max & Ruby enthusiasts on TikTok have generated over 127 million uses of the hashtag #maxandruby. The three different trends that went viral include a remix dance, classic cake remakes and theme song origins. By exploring styles that appeal to this Max & Ruby audience, the Max & Ruby Remix Collection line was created to capture the essence of the brand but still be easily integrated into day-to-day wear. Pieces from the line include tops, overalls, oversized fashion earrings, and a Max & Ruby version of the trendy blanket sweater.

“We’re delighted to continue our partnership with Nelvana, this time with the Max & Ruby franchise as it nears its 20th broadcast anniversary in May 2022,” says Shawn Curtis, Director of Partnerships at Juniper Creates. “The team is developing exclusive and limited-edition merchandise that ties into the nostalgia of the IP appealing to broad audiences that grew up watching this brother and sister bunny duo. We’ll bring the Max & Ruby Remix Collection to market, leveraging our full supply-chain and technology platform, manufacturing and fulfilling orders globally via a dedicated Direct to Consumer storefront, maxandrubyremix.com”.

Fans can still watch all their favourite episodes of Max & Ruby on Treehouse and live and on demand with STACKTV, available through Amazon Prime Video Channels.

 

 

Nelvana and Juniper Creates launch ‘Max & Ruby’ throwback merch line for Millennial and Gen Z fans

Nelvana, international producer, distributor and licensor of children’s animated and live-action content, and direct-to-consumer merchandise manufacturer Juniper Creates  have partnered to deliver childhood nostalgia with a new Max & Ruby clothing line targeted at Millennials and Gen Zs who grew up with the series.

The Max & Ruby Remix Collection is an homage to the show and its dedicated fan-base, and portrays the beloved brother and sister bunny duo in a creative and colourful way. The line is available to shop now on www.maxandrubyremix.com.

“Millennials and Gen Zs all over the world have fond memories of watching Max & Ruby as preschoolers,” says Mellany Masterson, Head of Nelvana Enterprises. “Tapping into the power of nostalgia and drawing insights from the viral success we’ve had on TikTok, this new collection captures the playfulness and fun of Max & Ruby.”

Over the past 18 months, Max & Ruby enthusiasts on TikTok have generated over 127 million uses of the hashtag #maxandruby. The three different trends that went viral include a remix dance, classic cake remakes and theme song origins. By exploring styles that appeal to this Max & Ruby audience, the Max & Ruby Remix Collection line was created to capture the essence of the brand but still be easily integrated into day-to-day wear. Pieces from the line include tops, overalls, oversized fashion earrings, and a Max & Ruby version of the trendy blanket sweater.

“We’re delighted to continue our partnership with Nelvana, this time with the Max & Ruby franchise as it nears its 20th broadcast anniversary in May 2022,” says Shawn Curtis, Director of Partnerships at Juniper Creates. “The team is developing exclusive and limited-edition merchandise that ties into the nostalgia of the IP appealing to broad audiences that grew up watching this brother and sister bunny duo. We’ll bring the Max & Ruby Remix Collection to market, leveraging our full supply-chain and technology platform, manufacturing and fulfilling orders globally via a dedicated Direct to Consumer storefront, maxandrubyremix.com”.

Fans can still watch all their favourite episodes of Max & Ruby on Treehouse and live and on demand with STACKTV, available through Amazon Prime Video Channels.