WB Shop debuts House of the Dragon exclusive merch

Providing a sneak peek at the aesthetic from the highly anticipated prequel to Game of Thrones, fans can now purchase apparel, home goods and collectibles showcasing the new series, House of the Dragon – which premieres on August 21 on HBO and HBO Max – at digital retail destination WB Shop.

Inspired by the fiery Targaryen family and the quest to claim the Iron Throne, the WB Shop range includes the “Dreams Didn’t Make Us Kings. Dragons Did” Capsule Collection, featuring posters, t-shirts, hoodies, and mugs adorned with the bold statement; the Dragon Eye Capsule Collection of striking new accessories, apparel and housewares adorned with a red dragon eye reflecting the new Iron Throne against a black background, and the Dragon Crown Capsule Collection, showcasing the House of the Dragon crown design on fashion, accessories, collectibles, and more.

Outside the WB Shop, official House of the Dragon products will also debut from a variety of partners including Vintage Wine Estates, Treasury Wine Estates, and Mikkeller Beer. New merchandise will roll out throughout the summer and into the autumn on the WB Shop and at other retailers.


Game of Thrones Studio Tour opens in Northern Ireland

The official Game of Thrones Studio Tour has been launched by fan favourites Isaac Hempstead Wright (Bran Stark), Kristian Nairn (Hodor), and Nathalie Emmanuel (Missandei), who together helped to ‘Break the Chains’ for the new global visitor attraction based in Northern Ireland.

Located at one of the acclaimed series’ original filming locations – Linen Mill Studios in Banbridge – the Game of Thrones Studio Tour aims to take fans closer to the Seven Kingdoms than ever before. Guests can step inside the iconic Great Hall at Winterfell where Jon Snow was proclaimed the King in the North, see Daenerys Targaryen’s imposing Dragonstone throne, delve into the incredible props, weaponry and visual effects of Game of Thrones and learn more about the skills and craftmanship that helped bring the show from script to screen.

Julian Moon, Head of EMEA Warner Bros. Consumer Products, says: “The Game of Thrones Studio Tour marks a first for Warner Bros Themed Entertainment in Northern Ireland. It’s a world-class attraction where fans can explore, up close and personal, a vast array of authentic sets, as well as a comprehensive collection of costumes, props, set pieces, and so much more.

“We’re incredibly grateful for our partnership with Linen Mill Studios who have helped bring this concept to life with the attention to detail, along with the scale and depth of production, that makes this experience so special and worthwhile. We are proud to be part of the legacy of the beloved Game of Thrones franchise and we can’t wait for fans around the globe to step inside and immerse themselves in all corners of the Seven Kingdoms and beyond.”

HBO’s Game of Thrones aired in more than 200 countries and territories, culminating in record-setting ratings. The series continues to engage passionate fans and ignite audiences’ excitement with the next iteration of the franchise, House of the Dragon, set to premiere on HBO and HBO Max in 2022.


Spread Group launches Game of Thrones print-on-demand collection

Spread Group and Warner Bros. Consumer Products have announced the launch of an all-new print-on-demand collection inspired by Game of Thrones, featuring branded products for fans to use, wear and carry.

The new collection will include apparel, accessories, homeware and more, and is available just in time for the holidays,

Print-on-demand means fans can customise the collection within the parameters of the brand’s guidelines. Spread Group’s offering provides a range of designs from the series in colours, styles and products to suit the brand. Designs with signature phrases like ‘Winter is Here’, ‘Not Today’ or ‘A Lannister Always Pays His Debts’ are among the versatile collection.

The combination of customisation and print-on-demand produces a greater choice for fans, while offering a strong aspect of sustainability; it means no overproduction, and a wider choice of products such as organic cotton t-shirts.

Sven Burscher, Spread Group’s new Head of Licensing says: “We are very excited to expand our strategic partnership with Warner Bros. Consumer Products. We can now offer Game of Thrones fans an appealing product range with a level of customisation, which increases their affinity with the series, whilst retaining control of the brand image. As no product is printed until it’s ordered, Spread Group can offer a greater range, meaning fans can always find the size they need, unlike in the store.”

Spread Group’s last UK order deadline for standard shipping is 13 December.

HBO’s Game of Thrones has aired in over 207 countries and territories, culminating in record-setting ratings, and over its eight seasons, the show became one of the biggest and most iconic series in television history.

Having celebrated “The Iron Anniversary” in April 2021, which marked 10 years since the first episode hit television screens, Game of Thrones continues to engage passionate fans and ignite audiences’ excitement with the next iteration of the franchise, House of the Dragon.

Mikkeller and Warner Bros Consumer Products launch three new Game of Thrones-inspired beers

On the occasion of Game of Thrones’ 10-year anniversary this spring, Danish brewery Mikkeller and Warner Bros Consumer Products (WBCP) came together to launch the exclusive ‘Iron Anniversary IPA’. Now the brewery and WBCP are ready with a series of three new beers that pay homage to the characters and the long winters in the series’ icy north.

Night King Double IPA, Ghost Visions Lager and Castle Black Stout celebrate and pay tribute to the snow-capped North, from the world-famous HBO series Game of Thrones. The beers are based on the common theme ‘Winter is Here’ and are based on central places and characters from the series’ universe.

“As the beers are launched right up to winter, and winter plays a significant role in Game of Thrones, it made sense to find inspiration for the beers in Westeros’s frozen, dark world,” says Mikkel Bjergsø, founder and creative director of Mikkeller.

Based on the winter theme, Mikkeller’s team developed beer styles that support the series’ imaginative stories: Night King (8% vol), inspired by the fearsome army commander of the White Walkers, is a fruity New England double IPA; Ghost Visions (4.5% vol), an homage to Jon Snow’s faithful direwolf, is a clean, light and fresh lager, while Castle Black is a bourbon barrel aged imperial oatmeal stout (11.3% vol) that celebrates the bastion of The Night’s Watch, the army protects the Seven Kingdoms from all threats from the cold North.

The three new Game of Thrones inspired beers are out now in major markets including Sweden, the UK, US, France, Italy, Germany, Ireland and South Korea, and through Mikkeller’s webshop: https://shop.mikkeller.dk

Exclusive merchandise and gift sets will be available in Mikkeller’s webshop and exclusive limited gift packs can be purchased in selected retail stores in Denmark, the US and UK.

Mikkeller was founded by a beer-loving Danish math- and physics teacher, who started experimenting with hops, malt and yeast in his small kitchen in Copenhagen; today he exports his craft beer to 50 countries. A key element of Mikkeller’s brand is collaboration. Previous partnerships include David Lynch, B&O, The Danish Refugee Council, Rick Astley, Scandinavian Airlines, Noma, El Cellar de can Roca, Weingut Meierer, Burger King and more.

Mark Hamill, Lena Headey lead voice cast for Mattel’s Masters of the Universe: Revelation

Mattel Television and Netflix have revealed the cast of the upcoming Netflix anime series, Masters of the Universe: Revelation, a new series based in the iconic He-Man, Skeletor, Teela, and cast of classic characters.

The series is being produced by Mattel Television with Adam Bonnett (Descendants), Christopher Keenan (Justice League, Batman Beyond) and Rob David (He-Man and the Masters of the Universe) as executive producers.

Kevin Smith (Clerks, Chasing Amywill serve as show-runner and executive producer. In addition, Susan Corbin (Voltronwill produce the series.

But it’s the all-star acting cast that is sure to fire up much of the interest, with a line up that includes Mark Hamill as Skeletor, Game of Thrones’ Lena Headey as Evil-Lyn, Supergirl’s Chris Wood as Prince Adam/He-Man, and Sarah Michelle Gellar as Teela.

These will be joined by another Game of Thrones alumni as Liam Cunningham takes on the role of Man-At-Arms, Henry Rollins as Tri-Klops, Alicia Silverstone as Queen Marlena, Justin Long as Roboto, Jason Mewes as Stinkor, and Harley Quinn-Smith as Ileena among others.

Masters of the Universe: Revelation – animated by Powerhouse Animation, the team behind Castlevania – will focus on the unresolved storylines of the iconic characters, picking up where they left off decades ago.

“Masters of the Universe: Revelation is for the fans. Kevin Smith, as well as the rest of the all-star cast, share our love and passion for the iconic franchise and the deeper meaning of the property,” said Rob David, executive producer on the show.

“At its core, Masters of the Universe is all about wanting the power to be the best version of yourself, and the series will bring this message to life in an entirely new way.”

Kevin Smith added: “I cannot believe the lineup of talent I get to play with. The incredible, star-studded cast that Mattel’s Rob David and Netflix’s Ted Biaselli assembled for our Masters of the Universe series will let any lifelong He-Man fan know we’re treating this cartoon seriously and honouring the legendary world of Eternia with A-list talent.

“Chris, Sarah, Mark, Lena and the other amazing actors and actresses have given performances so powerful and real in a show that features a talking giant green tiger. With these fantastic performers behind our characters, it’ll be crazy easy to immerse yourself in the swords and sorcery of our epic sci-fi soap opera.”

Mattel’s reboot of the classic Masters of the Universe franchise also includes a comic book series by DC Comics (available now), reimagined versions of the ’80s toys (hitting retail shelves this autumn), a CG-animated series with Netflix (He-Man and the Masters of the Universe)and a feature film.