HarperCollins secures exclusive world rights for Cbeebies hit show Tee and Mo

HarperCollins Children’s Books has secured exclusive world rights to publish the tie-in books for the BAFTA award-winning CBeebies hit show Tee and Mo. The deal was concluded by Juliet Matthews, Colour Publisher at HarperCollins Children’s Books, from Plug-In Media via Val Fry and Fryday Brands.

Exploring the relationship between Tee, a little monkey, and Mo, his first-time monkey mum, Tee and Mo is narrated and sung by Lauren Laverne, and is a multi-platform brand that has captured the hearts of parents and children worldwide. Featuring light-hearted storylines and catchy melodies, it has gained huge popularity since the show first aired in 2018. With an album of original music, animated original songs as well as a YouTube channel and apps, there are multiple ways for fans to engage with the brand. Series two launches in spring 2022.

The new range of colour publishing will launch in May 2022 with Are We Ready to Go?, the first in a series of paperback picture books with original stories based on BAFTA-winning animated music-video series Tee and Mo Song Time. This will be accompanied by simultaneous audio downloads of the story and the song.

“I was excited by Tee and Mo the very first time I saw it and have been following its development over the last few years,” says Juliet Matthews at HarperCollins. “Now, with a raft of creative accolades and global ambition, it’s the perfect time to launch a series of books and audio based on the original songs, sung so brilliantly by Lauren Laverne. Tee and Mo embody that wonderful and slightly overwhelming relationship between a first-time mum and her child in such a charming and funny way that you can’t help but fall in love with them.”

Dominic Minns at Plug-In Media says: “Tee and Mo has always been designed as a dual-audience brand, creating opportunities for children and their caregivers to see themselves reflected in the stories, and in doing so laugh and bond together. There has never been a more dual audience platform than picture books and it has always been our dream for Tee and Mo to find a home in print. HarperCollins has the most incredible track record in creating iconic stories that bring people together. We are incredibly honoured that they have chosen to bring Tee and Mo into their wider family of brands, and we look forward to a long relationship together.”


Golden Goose bolsters ranks with Val Fry, Tina-Louise Foster, and Helen Webster

Golden Goose has welcomed a trio of experienced licensing professionals to the team as Valerie Fry, Tina-Louise Foster, and Helen Webster take up roles to help the licensing agency develop programmes for its growing client list.

Both Fry and Foster will drive the licensing programmes surrounding Shepperton Design Studio’s Original Stormtrooper abnd Bauer’s Mother & Baby, while Webster will be helping to develop the Tusk Trust and English Heritage licensing programmes.

Each new team member boasts a wealth of licensing industry experience and expertise across the entertainment, lifestyle, home, and interiors sector. Nimbus Nine founder, Foster has worked across the likes of LOL Surprise, DreamWorks, and Warner Bros, while Fryday Brands founder, Fry has worked with Ryan’s World and Thomas the Tank Engine.

Strategic Brand Licensing founder, Webster has previously worked with Sanderson, Scion Living and The Original Morris & Co. Each joins the team to provide an excellent understanding and network of connections.

Adam Bass, director of Golden Goose, said: “With these three additions to the team we have massively increased our experience and professionalism. We know our client’s programmes will benefit from Tina-Louise, Valerie and Helen’s invaluable knowledge and licensing expertise.”

Valerie Fry, said: “The Original Stormtrooper has seen real market beating growth during lockdown.”

Webster added: “Home decoration and gardening are massively growing categories and we want to add the weight and influence of these fantastic brands.”

Finally, Foster concluded: “We look forward to taking Golden Goose client’s licensing programmes from strength to strength.”

Plug-in Media and Fryday Brands eye toy partners as pre-school hit Tee and Mo returns to CBeebies

Plug-in Media is eyeing potential toy partners for its popular pre-school property, Tee and Mo, an animated monkey duo that made its return to CBeebies last month with the premiere of Big Boots Birthday: A Tee and Mo Mini Musical.

The animated property’s tenth musical special to launch on the channel, Big Boots Birthday: A Tee and Mo Mini Musical featured three new songs and once again starred the voice talent of BBC Radio 6’s Lauren Laverne.

The Tee and Mo Mini Musical launched with the aim of re-imagining the musical genre for pre-schoolers, aged two to five. The 11-minute episode is designed to help young children feel understood, and focuses on the theme of what it feels like to grow up.

Released on CBeebies and BBC iPlayer on Saturday, November 21st this year, alongside an EP of the songs it featured on Spotify, iTunes, and Amazon Music, Big Boots Birthday: A Tee and Mo Mini Musical has already been watched 160,000 times on BBC iPlayer, all within the first seven days of its launch.

The popularity of the special episode, along with previous episodes and series of Tee and Mo, has given encouragement to producers Plug-in Media, who is working with licensing stalwart Valerie Fry to build out a consumer products programme for the IP. The plans kick off with a current focus on appointing a toy partner for the brand.

Fry said: “Fryday Brands is proud to work with the fantastic and creative team at Plug-in Media to develop Tee and Mo products for its huge fan base. With over 185 million YouTube views and a 50 per cent increase in iPlayer views to over 15 million in 2020, we know from our social media engagement that fans are clamouring for products.”

Written and Directed by Plug-in Media’s creative director, Dominic Minns, Big Boots Birthday sees yet another successful collaboration with BAFTA-winning composers Ellie Wyatt and Joss Peach.

The Tee and Mo Mini Musical was produced entirely through remote-working, due to the 2020 Covid-19 pandemic. Plug-in’s team of exceptionally talented production staff and animators rose to the challenge of developing new workflows for efficient collaboration under unique circumstances.

Big Boots Birthday takes place on the morning of Tee’s birthday, who wakes up a whole year older and a whole inch taller. To mark the occasion, Mo has given him a brand new pair of Big Boy Boots to wear. However, a chance encounter with his old favourite Froggie Wellies gives him pause for thought. Does being big mean that he can’t be little anymore?

As ever, Mo is on hand to listen to his worry and reassure him that no matter how big he gets, she’ll always be his Mum. Cue the best birthday party ever.