Tag Archives: Frida Kahlo

Frida Kahlo renews partners with Sass & Belle across gifts, kitchen, gardening and more

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The licensing programme surrounding the iconic Mexican artist and icon, Frida Kahlo is continuing to grow, thanks to the renewal of a partnership with Sass & Belle and its range of officially licensed gift products for the UK and global markets.

An extension of the partnership brokered by Art Ask Agency, the Barcelona-based licensing agency for the Frida Kahlo consumer products programme, the new Sass & Belle collection now features some 30 new SKUs across gifts, kitchen items, gardening, ceramics, and accessories.

“Sass & Belle’s products are delightful. They have even launched a Frida Kahlo plant mister,” said Beatriz Alvarado, head of international affairs, Frida Kahlo Corporation.

“Since we began transporting our customers to the heart of Mexico around two years ago, our hugely successful Frida Kahlo collection has grown from a handful of products to around 30 skus, with many more ceramics launching in the coming months.”

Daisy Coombes, marketing manager, at Sass & Belle, said: “Here at Sass & Belle we are known for our characterful designs. But Frida has fast become one of our bestselling collections, making her our most-loved character design.”

https://www.sassandbelle.co.uk/gifts/theme/frida-gifts/

Art Ask Agency signs Frida Kahlo apparel range with Park Agencies

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Art Ask Agency has signed a new Frida Kahlo licensed apparel collection in partnership with the UK licensee, Park Agencies to bring a 20 SKU collection to the Polish fashion retailer, Medicine.

Nearly 1,000 stores across Poland, Russia, Slovakia, Ukraine, and Belarus, as well as online, saw the launch of the new range this week, with items ranging from t-shirts, blouses and denim jackets, to skirts, airy dresses and socks and scarves. The collection features items for both men and women.

“This has been one of my favourite collections of 2020/2021. By designing different pieces inspired by Frida’s unique folk art, we can make sure her iconic style and image lives on. I love every piece,” said Deepal Parmar, licensing manager, Park Agencies Ltd.

“It is hard not to recognize the Mexican painter Frida Kahlo. Dark eyebrows and red lips are elements of her image that ensure that her character never loses its expressiveness. This is also what the new Medicine collection, inspired by her art, is like – it is impossible to pass by it indifferently. Express yourself,” added the Medicine fashion buying team.

BRANDBQ Sp. z o. o. is the owner of the Medicine brand, which was established in August 2013.

Medicine clothing is created by Polish designers, and famous artists are often invited to cooperate to create unique, limited collections. Medicine focuses on a creative approach to fashion by creating original collections, original prints, and collaborations with young artists.

Art Ask Agency celebrates Frida Kahlo’s licensing success as Calzedonia launch surpasses expectations

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Art Ask Agency is celebrating the continued success of its Frida Kahlo licensing programme having most recently watched the Calzedonia Frida Kahlo collection launch and marketing campaign surpass all expectations.

Across all social media platform, the firm has seen high engagement as fans from across the globe welcome the latest product offering from Calzedonia. The officially licensed range features seven pairs of socks, catering for various consumer targets and styles, including casual, elegant and sport, and four pairs of embellished tights.

According to the team, various models in the collection have already sold out, with new stock on its way.

“The Frida Kahlo Corporation is proud to celebrate Frida Kahlo. In her lifetime she would become many women, all of them different and contained within one. Frida was a Woman, a Daughter, a Sister, a Wife, a Friend, and a Lover.  She was an Artist who painted flowers and who today is the muse that inspires this collaboration with Calzedonia for those of us who dare to be different,” said Beatriz Alvarado, head of international affairs, Frida Kahlo Corporation.

Gruppo Calzedonia is a main player in the legwear and beachwear sector on a European level and one of the main ones worldwide. Calzedonia has a well-established online sales channel which is giving Frida fans the possibility to purchase products online and in store, despite any pandemic restrictions.

The Calzedonia press team said in a statement: “Kahlo’s signature style, from long circle skirts to embroidered blouses and intricate floral compositions in her hair, is rich with aesthetic imagery and has allowed the artist to resonate with audiences even in the 21st century, becoming the focus of international fashion and inspiring the collections of haute couturiers and the fashion world in general, from runways to streetwear trends.

“Socks, entirely on-trend today and stars of countless cool outfits in recent months (loungewear and otherwise), come alive with fun, bright prints in true ‘Rebel’ style.”

Frida Kahlo socks it to the man in ‘rebel style’ with new Calzedonia partnership

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Art Ask Agency is continuing to grow the Frida Kahlo licensing programme – and socking it the restrictions of the pandemic –  having secured a new collaboration with the global legwear and beachwear retailer, Calzedonia.

Under the new deal, Calzedonia will launch a range of socks featuring seven different Frida Kahlo designs to cater for differing consumer targets and styles, including casual, elegant, and sports. The firm will also launch a collection of four embellished tights in a campaign that will be supplemented with marketing communications in stores worldwide.

“We are extremely proud and honoured to be partnering with the amazing team at Calzedonia for this licensed product collection and we can’t wait for the launch,” said Maria Strid, owner of Art Ask Agency.

“Kahlo’s signature style, from long circle skirts to embroidered blouses and intricate floral compositions in her hair, is rich with aesthetic imagery and has allowed the artist to resonate with audiences even in the 21st century, becoming the focus of international fashion and inspiring the collections of haute couturiers and the fashion world in general, from runways to streetwear trends,” said the Calzedonia press team in a statement.

“Socks, entirely on-trend today and stars of countless cool outfits in recent months (loungewear and otherwise), come alive with fun, bright prints in true ‘Rebel’ style.”

Art Ask Agency partners with Moleskine for Frida Kahlo luxury notebook range

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The Barcelona-based licensing firm, Art Ask Agency, has landed yet another partnership for the female icon Frida Kahlo having secured a new deal with Moleskine and the launch of three luxury notebooks.

The collection is designed to inspire fans to seize the creative moment and express themselves in words or drawings. Each colourful notebook in the collection reflects Frida Kahlo’s vibrant artistic approach and introspective nature. It has been billed as ‘a unique and sophisticated Moleskine interpretation, featuring iconic elements and quotes.’

With a fully comprehensive digital and physical marketing campaign, under the title of “Explore your own reality”, this range will create high visibility for the officially licensed products and for Frida Kahlo.

Selected physical stores will present the collection with full in-store installations at iconic retail sites in Milan, Rome, London Regent Street, Paris, LA, San Francisco, New York, Beijing and Shanghai. Fans are also invited to take part in the Frida challenge, to create a self-portrait that represent themselves portraying the true you, entries closing November 28th.

Additionally, there is a full spread editorial on Frida Kahlo in Moleskine’s magazine FOLD, distributed worldwide and online. https://www.foldmagazine.com/frida-kahlo-self-expression-liberation

“This launch is truly one of my dearest dreams come true. Moleskine is the height of quality and heritage when it comes to notebooks and I am the number one stationery freak,” said Maria Strid, owner of Art Ask Agency.

Simona Sbarbaro, Moleskine brand and communication director, added: “Frida Kahlo was truly a legendary woman and her legacy reverberates to this day, as her work and life continue to inspire and touch the lives of so many.

“Moleskine is immensely pleased to join forces with the Frida Kahlo Corporation in a celebration of this truly remarkable artist and woman with a Limited Edition Collection dedicated to her.”

Art Ask Agency celebrates Frida Kahlo’s 83rd birthday with UK licensee product launch

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The Barcelona-based licensing firm, Art Ask Agency is preparing to celebrate the 83rd birthday of the iconic artist Frida Kahlo this July 6th with two worldwide product launches from its UK licensees, Spectrum Collections and The Vampire’s Wife.

Under the new deal, and in time for the big day, Spectrum Collections is launching a new range of make-up brushes and accessories which give Frida fans the opportunity to make themselves up surrounded by Frida Kahlo products.

The range includes make-up bags, a collection of brushes and a special Frida Kahlo head brush, characterizing Frida Kahlo with flowers in her hair as the bristles.

In parallel, The Vampire’s Wife has launched a special edition Frida Kahlo T-shirt with a creative graphic designed by Eri Wakiyama. The Vampire’s Wife is also known for the Villanelle Dress, worn by style icon Villanelle (Jodie Comer) in the third series of the successful Killing Eve. The Frida Kahlo T-shirt sold out within one hour of launching.

“When you wear a Vampire’s Wife item, you are not just putting on clothes, but rather a composite of all the things we find beautiful in the world. It is an act of loving memory and deep gratitude for all the wonder in the world,” read a statement from The Vampire’s Wife team.

“Launching with a partner like Spectrum Collections really helps solidify the Frida Kahlo licensing program in the UK & Europe and The Vampire’s Wife collaboration is delightful. We are mega fans of Villanelle and are sure Frida would be too,” said Maria Strid, owner of Art Ask Agency.