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Tag Archives: formula one

Race to the future: The TSBA Group on Franchising Formula E’s millennial mission

This time next year, go the hatchings of a plan divulged to Licensing.biz by The TSBA Group’s global head of licensing Stephanie Freeman, Formula E will be making its mark on the toy industry in a big way. The hope is for the brand to have a major launch at …

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Formula One takes ‘underserved’ gaming up a gear

Formula One has taken its until now ‘underserved’ mobile gaming potential up a gear, with the launch of the new F1 Manager mobile gaming app across iOS and Android devices. The game is the result of a new partnership between the globally revered motorsport franchise and the mobile game developer …

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