The Royal Horticultural Society has licensed Biscuiteers to produce the RHS and Biscuiteers collection – two special biscuit tins, a letterbox gift, and two gingerbread men called Jolly Gingers, all containing Biscuiteers’ hand-iced biscuits.
The new range will take its inspiration from the nation’s love of gardens and gardening.
Now on sale online at biscuiteers.com, and Biscuiteers’ Boutique shops in Battersea and Notting Hill, and soon available at leading retailers including the RHS Garden Wisley Garden Centre, the collection is designed to conjure up the joys of British gardens in the spring and summer.
The Bouquet Luxe biscuit tin brings together a selection of colourful biscuit ‘blooms’ – spring flowers using a bright colour palette. A number of icing techniques have been used to capture the textures of the petals of the different flowers including roses and pansies.
Biscuiteers’ unique recipe is based upon a traditional twice baked English style biscuits, with a texture ‘somewhere between the snap of a gingerbread and the crumble of a shortbread’. The 16 designs in the Bouquet Luxe tin are a subtle lemon flavour, which gives fresh citrus notes to balance the sweetness of the biscuit.
The RHS Veg Box biscuit tin contains colourful biscuits all using Biscuiteers’ hand-icing techniques to look like carrots, tomatoes, aubergines and other popular vegetables. For lovers of grow-your-own veg, the nine biscuit designs come in Biscuiteers’ classic gingerbread flavour, which uses a mix of spices to give flavour.
The Biscuiteers Garden Tools letterbox collection of chocolate biscuits, using a lilac and rose design inspired by the branding for this year’s RHS Chelsea Flower Show, will fit through a letterbox. As are the two RHS Jolly Gingers, new additions to the Biscuiteers line of gingerbread characters depicting happy gardeners.
For the keepsake tins Biscuiteers has created a co-branded design, bringing together Biscuiteers’ famous illustrations with detailed botanical illustrations from the RHS Lindley Collections, the world’s finest collection of botanical art. RHS branding is featured on the tin decals.
The target market for the RHS collections encompass anyone with a love of gardening – or, of course, high-quality biscuits. The tins, box and Jolly Gingers have been designed to suit a variety of horticultural interests and budgets.
Biscuiteers has been selling iced biscuits since 2007 and is known for its design-led collections and personalised gifting offerings, which are today delivered to 117 countries. The company is uniquely positioned as an artisan business working at scale; each biscuit is intricately hand-iced by artists. The company’s purpose-built head office and bakery ices over 2.5 million biscuits each year.
Harriet Hastings, founder and managing director of Biscuiteers, said: “Over the years our Spring collections have become a real Biscuiteers classic – so the RHS was an ideal partner for us. We’re both British brands and this collection, like the work of the RHS, has been inspired by the beauty of the British garden.”
Cathy Snow, licensing manager, RHS, added: “The RHS & Biscuiteers collection of British craft-company-produced biscuits is a wonderful addition to our licensing programme: a tribute to British gardens that is colourful, beautifully packaged and superbly designed – not to mention delicious!
“And what could be better than enjoying sitting in your garden on a sunny day with some RHS & Biscuiteers biscuits and a nice cup of tea – or your favourite tipple?”
