Farshore to publish Squishmallows official collector’s guide

Farshore has acquired publishing rights to the official collector’s guide for the award-winning plush property, Squishmallows. Emma Cairns-Smith, Global Licensing Acquisition Director for Brands and Licensing at Farshore, signed a worldwide rights deal with Jazwares along with its Kellytoy subsidiary for the Squishmallows Official Collector’s Guide.

 Since Squishmallows launched in 2017, over 100 million Squishmallows plush products have been sold globally. The phenomenon has spread to online spaces, with the brand achieving 6.1 billion impressions online and “Squish Hunting” – people posting videos and photos dedicated to collecting the 1,000+ ultra-collectable Squishmallows – becoming hugely popular.

Squishmallows Official Collector’s Guide is designed to be the perfect gift for all plush-loving superfans and the official guide to the world of Squishmallows. Scheduled to launch in July 2022, it will feature tips for finding rare and collectible Squishmallows, all the information you could want about Squishmallows Squad collections, a Squishmallows Super Fan quiz and more.

Emma Cairns-Smith, representing Brands and Licensing at Farshore, says: “Squishmallows is a gigantic toy brand with an army of TikTok fans and influencers behind it. We are so excited to create publishing which engages with those fans across the globe.”

Sam Ferguson, Vice President, Global Licensing, Jazwares, adds: “Collaborating with Farshore brings new opportunities for fans to explore the ever-growing world of Squishmallows with fun tips and tricks that bring a new level of fun to the hunt.”

 Squishmallows Official Collector’s Guide is scheduled to publish on 7 July 2022, for fans aged 9-18+



The Point. 1888 nets Farshore for CoComelon book publishing in the UK, Eire and Poland

The hit preschool property and leading children’s series, CoComelon has bolstered its portfolio of international licensees once more, this time tapping Farshore for children’s book publishing across the UK, Eire, and Poland. The deal was brokered by Moonbug’s European licensing agent, The Point. 1888.

CoComelon is a preschool phenomenon currently dominating the digital space and, according to the firm, is set to become one of the biggest global preschool brands across all categories. It is the number one children’s and educational channel on YouTube worldwide, seeing more than 100 billion views globally.

The Moonbug series has spent the most consecutive days in Netflix’s top ten programs across both adult and children’s shows, and in 2021 it has been the most streamed Netflix show beating Bridgerton to the top spot.

Launching with two titles in October 2021, Farshore will publish CoComelon’s most watched and popular songs in bright, bold board book format for preschoolers to sing along with, followed by further publishing in 2022.

CoComelon Bath Song Board Book includes the main character JJ and his brother TomTom from the hugely popular and catchy Bath Song episode. Children can sing along to another much-loved classic with CoComelon Wheels on the Bus Board Book.

Zoe Masters, brands and licensing publisher at Farshore, said: “We are delighted to be publishing CoComelon in this joint deal with HarperCollins Poland. We are incredibly proud to bring Moonbug’s hugely successful entertaining educational content to life in our book publishing.

“At Farshore we are committed to ensuring a love of reading from an early age, and our CoComelon titles will provide fun and engaging books for children to share and enjoy time and time again. The books are launching in 2021 and we couldn’t be happier with the response from retail we have received so far.”

Katie Wilkinson, senior commercial manager at ThePoint.1888, added: “Farshore’s purpose is to make every child a proud reader so I am absolutely thrilled that we are working with them on this epic brand. Cocomelon has joined the digital kid’s entertainment space and achieved growth like no one has seen before, currently it is the most viewed You Tube channel in the world and second most subscribed.

“This lends itself to publishing perfectly and I’m excited to see the first titles later this year and then the ever growing title list rollout in 2022 and beyond.”

CoComelon Bath Song Board Book and CoComelon Wheels on the Bus Board Book publishes on 30th September 2021, for children aged one to four.