Toho International marks Godzilla’s 67th birthday with activities and new merch drops

Toho International, Inc. is celebrating Godzilla Day this year with a host of activities and merchandise.

On November 3, the month-long celebrations kick off with screenings of 1954 Godzilla (a.k.a. Gojira) in 4K restoration. Exclusively screened at Alamo Drafthouse cinemas across the nation, including LA, NYC, San Francisco, the screenings of the film in 4K act as the film’s worldwide premiere. Alamo is also screening classic films Godzilla vs. Hedorah, Shin Godzilla, The Return of Godzilla and Godzilla vs. Biollanteduring Godzilla’s birth-month. More information is available on the website: drafthouse.com/los-angeles/movies/godzilla

Continuing the iconic monster’s 67th birthday celebrations are new products including Godzilla-themed coffee and hot sauces, apparel (including t-shirts, long sleeves and hoodies), hockey merch (jerseys, pucks and hats), toys, collectables and more.

Fans can also take part in gaming experiences in Fall Guys: Ultimate Knockout with two iconic costumes brought back in store – “Godzilla” plus “Godzilla 1995,” along with a limited time in-game event in Go Big! kicking off on 3 November.

 

Toho International marks Godzilla’s 67th birthday with activities and new merch drops

Toho International, Inc. is celebrating Godzilla Day this year with a host of activities and merchandise.

On November 3, the month-long celebrations kick off with screenings of 1954 Godzilla (a.k.a. Gojira) in 4K restoration. Exclusively screened at Alamo Drafthouse cinemas across the nation, including LA, NYC, San Francisco, the screenings of the film in 4K act as the film’s worldwide premiere. Alamo is also screening classic films Godzilla vs. Hedorah, Shin Godzilla, The Return of Godzilla and Godzilla vs. Biollanteduring Godzilla’s birth-month. More information is available on the website: drafthouse.com/los-angeles/movies/godzilla

Continuing the iconic monster’s 67th birthday celebrations are new products including Godzilla-themed coffee and hot sauces, apparel (including t-shirts, long sleeves and hoodies), hockey merch (jerseys, pucks and hats), toys, collectables and more.

Fans can also take part in gaming experiences in Fall Guys: Ultimate Knockout with two iconic costumes brought back in store – “Godzilla” plus “Godzilla 1995,” along with a limited time in-game event in Go Big! kicking off on 3 November.

 

Smash hit gaming franchise Fall Guys joins the Wow! Stuff Wow! Pods collectables line up

Mediatonic’s smash hit gaming franchise, Fall Guys: Ultimate Knockout has joined the Wow! Stuff portfolio as the award-winning toy maker welcomes the IP to its character brand collectables range, Wow! Pods.

Recognised as the breakout gaming hit of 2020, Fall Guys quickly established itself as one of the most joyful multiplayer titles available, in which players tumble over bizarre obstacles, shove through unruly competitors, and overcome the laws of physics to avoid elimination in their quest for the crown. 

Now, Fall Guys’ brightly coloured beans are stumbling into the spotlight as main characters of the new Wow! Pods Fall Guys collectables range. The products will feature the Wow! Stuff patent applied for Swipe to Light function which reveals mystery icons under the UV light.

Wow! Stuff’s co-founder and head of licensing, Kenny McAndrew, said: “Fall Guys is a phenomenal hit and the characters are loved by thousands of players around the world. Fall Guys fits perfectly within our ethos of ensuring Wow! Pods meets the fandom thirst from fans of character brands.” 

Fée Heyer, Devolver Digital’s head of global licensing, added: “We are careful in our selection of licensees and want the finest innovation that truly fulfills the wishes of our Fall Guys fans. We have seen how successfully Wow! Pods has re-invented and re-invigorated the collectables market with its unique set of cool features, and we’re so excited for Fall Guys fans to see their favourites realised in real life with this special range of collectables.”

Wow! Pods Fall Guys will be available across leading retailers in the UK, Europe and North America from September 1st. SRP $/£/€14.99.

Moose Toys lands master toy rights to the video game sensation Fall Guys: Ultimate Knockout

Moose Toys has secured the master toy rights to the popular video gaming title, Fall Guys: Ultimate Knockout in a deal that will see it roll out figures, collectables, premium plush, and more.

Developed in partnership with brand owner Mediatonic and Devolver Digital, the range follows on from the breakout success of the video game title, Fall Guys when it launched in August last year. Upon launch it attracted 11 million players on Steam platform and became ‘the most downloaded PLayStation Plus game of all time on a global basis.’

Fall Guys will also be released on Nintendo Switch, Xbox One, Xbox Series X, and Xbox Series S.

In the game, contestants play together online in a mad dash through multiple rounds each escalating in chaos, until one victor remains. Players compete as colourful jelly beans as they battle bizarre obstacles, shove through unruly competitors, and overcome the unbending laws of physics as they stumble towards greatness.

The developer even encourages players to “leave your dignity at the door and prepare for hilarious failure in your quest to claim the crown!”

Joe Smith, senior director of global marketing, licensed brands, Moose Toys, said: “We are fall off our chairs excited and delighted to partner with Devolver Digital and Mediatonic. We are honoured that Moose was chosen to feed the desire of the game’s worldwide fans to have the game brought to life in the form of toys and collectables.

“The incredible styling and near endless selection of iconic outfits and characters will make for fun, innovative toys, collectables, and plush. Moose, Devolver, and Mediatonic are committed to delivering outstanding product worthy of any Fall Guys fans’ collection.”

Dave Bailey, co-founder of Mediatonic, added: “We’re delighted to see Fall Guys come to life in a physical form. The inspiration for our bumbling beans actually came from a vinyl toy created by one of our artists, so you can imagine how excited we are to bring Fall Guys from the screen into the realm of collectibles.

“We’re honored that Moose Toys is helping us to create a fantastic range of ​toys​ and we hope our fans will love​ these real-life jelly beans ​just as much as we do.​”

Fée Heyer, head of global licensing, Devolver Digital, said: “Moose is a pioneer in collectibles and its track record of bringing to life popular properties makes them the ideal partner to bring the world of Fall Guys: Ultimate Knockout to fans everywhere. We’re excited to collaborate on a range of Fall Guys with Moose and their talented team.”

The partnership further cements Moose Toys’ position as a key player in licensing. The toy maker continues to thoughtfully expand its collaborations, with Fall Guys joining an impressive list of recent licensing partnerships including Space Jam: A New Legacy, Heroes of Goo Jit Zu DC and Fortnite.