Asmodee Entertainment teams with Event Merchandising to launch online gaming merch stores

Asmodee Entertainment has entered into a new licensing partnership with Event Merchandising Limited to launch a series of ‘one-stop-shops’ for fans of Fantasy Flight Games Studio’s Arkham Horror, Legend of the Five Rings, and Twilight Imperium across the world.

Just the latest example of Asmodee Entertainment’s current push to expand the merchandise offerings available to fans of some of its biggest hobby game brands, the partnership will see the launch of new online stores, sporting the latest in licensed merchandise for the gaming brands.

“These are exciting times for us and for fans of these brands. For over two decades these three rich and fascinating universes have gathered fans who cherish diving into adventures in these worlds – they are a true passion for many and part of their identity,” said Alexander Thieme, licensing manager for consumer goods and publishing at Asmodee Entertainment.

“It’s about time that we enabled them to express their fandom beyond the games. Novels from Aconyte made a start of this expansion, merchandise now follows. And we couldn’t have found a better partner for this than EML.”

Initially opening in the UK in Q4 2021 these online stores will feature specially designed apparel, accessories and homewares such as pillows and mugs. The first of these launches is planned for Q4 2021. Fans can expect more products to be added to the stores regularly after launch.

 Jeremy Goldsmith of Event Merchandising, said: “Asmodee has created amazing, captivating content and artwork and we are delighted to be designing and operating the online store for Arkham Horror, Legend of the Five Rings, and Twilight Imperium along with a selection of key product lines.”

Children’s series Monty & Co. ‘hits the ground running’ with trio of UK licensing deals

The popular CBeebies and iPlayer children’s series, Monty & Co has hit the ground running with three major licensing partnerships spanning kids’ magazines, online retail, and audio stories with Tonies.

Immediate Media has added the pre-school IP to its successful CBeebies magazine, while Event Merchandising is in the midst of creating and managing an online store with the aim to be fully functional, with a range of merchandise, for this summer.

Finally, Tonies will be adding a Monty Tonie figure to its line-up of pre-school audio characters with a launch planned for summer 2022. The licensing deals arrive following the successful debut of the Monty & Co. series late last year. Since then, it has been hitting consistent audience numbers both in the linear space and on iPlayer, where it has hit one million plays already.

New episodes are now planned for production towards the end of 2021.

“Everyone involved is incredibly positive with the performance of the show to date. The characters are easy to engage with, the scripts for each episode are well written and play like mini dramas. Parents and children are loving the live action, the humour, the songs and the silliness included in each episode,” said Ian Wickham, director at Licensing Link Europe which is handling the global licensing programme for Monty & Co.

“Monty & Co is a refreshing change to the plethora of animated content pitched at the preschooler. Warm, traditional and endearing are definitely aspects of Monty’s success and I’m sure one of the reasons why parents are talking about the show in the playground – which is a very good thing.”

Liz Peters, portfolio manager at Tonies, added: “We are very excited to add Monty Tonie to our portfolio for 2022. He’s going to make a very popular figurine that little ones will love to pop on their Toniebox. We are looking forward to working closely with the show’s producers to create bespoke audio content for the Tonie, incorporating all that humour, fun and silliness, as well the action and songs that fans enjoy and expect from Monty & Co.”

With the new online store due to be up and running by the summer, Jeremy Goldsmith of Event Merchandise explained why the company was keen to be involved.

“The producers have created a wonderful show, and we are delighted to be designing and operating the online store for Monty & Co, along with a fun selection of products,” he commented. “The characters of this hit series join our selected line-up of licensed properties.”

Hollie Fisher, editor, CBeebies, concluded: “It’s a funny, loveable mini comedy drama which we think will resonate well with both our grown-up and younger, preschool audiences.”

Acamar Films ‘fortifies direct to consumer relationships’ with first Bing ecommerce store launch

Acamar Films has launched its first e-commerce store its multi award-winning pre-school series, Bing, in a keen move to fortify the company’s direct to consumer relationships.

Developed in partnership with Event Merchandising, a specialist in managing and building licensed e-commerce stores, the new online retail hub is a one-stop-shop for all things Bing and is initially launching in the UK.

The Bing Store range includes new and exclusive personalised product across apparel, gifts and homeware categories, alongside a selection of toys, books, dress up, clothing and party accessories from existing licensing partners. Seasonal lines will be added to the store to delight returning visitors.

Acamar Films has recognised both the importance and value of effective e-commerce, particularly following this year’s unprecedented events, and has focused on digital development to meet the significant appetite for Bing.

Louise Simmonds, head of UK licensing and merchandising at Acamar Films, said: “It is hugely exciting to see The Bing Store launch in the UK where grown-ups and Bingsters can find Bing product all in one place. The development and launch of our new e-commerce site demonstrates our deep commitment to digital growth and the importance of having a direct dialogue with our audience.”

Acamar Films strategically launched The Bing Store ahead of Christmas to leverage the peak trading period. According to the firm, early results have been impressive with thousands of fans visiting the store in the opening week, demonstrating that this timely release is the perfect way for Bingsters to celebrate this festive season with Team Bing.