Erve Europe teams with Psyonix to launch Rocket League apparel collection

Erve Europe has partnered with the video game developer, Psyonix to create an extensive collection of Rocket League apparel in a deal brokered by the licensing agency, IMG.

The new Rocket League-branded line will include t-shirts, sweatshirts, hoodies, jackets, nightwear, socks, accessories, and more. It will all feature designs inspired by the game’s most loved cars and arcade style football concept.

Tom Fabes, Erve Europe’s gaming license manager, commented: “We are very happy to be working with Rocket League. The game has been on our radar for a long time now. Reaction from retail has been very positive for the brand and we are looking forward to delivering products to consumers very soon.

“Rocket League is an awesome game with a broad fanbase, that deserves a broad distribution. And that’s exactly what we aim for.”

Launching in summer 2021, the collection will be available for purchase across Europe.

Rocket League is a high-powered hybrid of arcade-style soccer and vehicular mayhem that has become one of the most recognisable video game brands across the globe. 

Blizzard Entertainment taps Erve Europe for Overwatch and World of Warcraft roll-out

Blizzard Entertainment has partnered with Erve Europe to bring its two giant gaming franchises, Overwatch and World of Warcraft to its gaming portfolio. Under the new deal, Erve will serve the European market with an onslaught of Overwatch and World of Warcraft products, including t-shirts, sweatshirts, pyjamas, shorts, socks, hoodies, and more.

Since its launch over 25 years ago, World of Warcraft has proven itself to be a gaming phenomenon, boasting as dedicated fanbase that has helped fuel the success of its five game series, theatrical release, and licensing programme that continues to grow.

Meanwhile, Overwatch has been a fan-favoured franchised since its 2016 debut. The team-based first-person shooter has its own esports league, and its sequel, Overwatch 2, is expected to be one of the biggest upcoming games to date.

“We couldn’t be happier with these two games in our portfolio,” said Tom Fabes, Erve Europe’s gaming license manager. “As I am a fan myself, I know how dedicated the players are to these games. I know people who have been playing World of Warcraft for ten years or more.

“We know our customers are open for these two games, whilst we always keep the target audience in mind. Together with Blizzard, we have set some targets and things are looking promising! Knowing what’s coming up with both games, we are very confident that this is a huge deal for us.”

Activision Blizzard’s vice president of international consumer products, Phillippe Bost, added: “Erve has a great understanding of our DNA and Blizzard fans’ expectation. We are so proud to work with Erve to bring the magic of Blizzard to our community in Europe.”

The first collections will launch in Spring Summer 2021.

Blizzard Entertainment taps Erve Europe for Overwatch and World of Warcraft roll-out

Blizzard Entertainment has partnered with Erve Europe to bring its two giant gaming franchises, Overwatch and World of Warcraft to its gaming portfolio. Under the new deal, Erve will serve the European market with an onslaught of Overwatch and World of Warcraft products, including t-shirts, sweatshirts, pyjamas, shorts, socks, hoodies, and more.

Since its launch over 25 years ago, World of Warcraft has proven itself to be a gaming phenomenon, boasting as dedicated fanbase that has helped fuel the success of its five game series, theatrical release, and licensing programme that continues to grow.

Meanwhile, Overwatch has been a fan-favoured franchised since its 2016 debut. The team-based first-person shooter has its own esports league, and its sequel, Overwatch 2, is expected to be one of the biggest upcoming games to date.

“We couldn’t be happier with these two games in our portfolio,” said Tom Fabes, Erve Europe’s gaming license manager. “As I am a fan myself, I know how dedicated the players are to these games. I know people who have been playing World of Warcraft for ten years or more.

“We know our customers are open for these two games, whilst we always keep the target audience in mind. Together with Blizzard, we have set some targets and things are looking promising! Knowing what’s coming up with both games, we are very confident that this is a huge deal for us.”

Activision Blizzard’s vice president of international consumer products, Phillippe Bost, added: “Erve has a great understanding of our DNA and Blizzard fans’ expectation. We are so proud to work with Erve to bring the magic of Blizzard to our community in Europe.”

The first collections will launch in Spring Summer 2021.

The Pokémon Company grows European apparel portfolio with Erve Europe and Van Der Erve

The Pokémon Company International is expanding its European reach once more, having tapped Erve Europe/Van Der Erve, Europe’s licensed apparel and brands specialist, to develop kids and adult apparel for the German, Austrian and Swiss markets.

The new deal will see fashion powerhouse Erve Europe / Van Der Erve collaborate with Pokémon for a collection of kids’ and adult daywear, nightwear, and accessories, all of which is planned to launch at retail in 2021 across Germany, Austria, and Switzerland.

Specialists in fashion-forward licensed apparel, Erve Europe / Van Der Erve are front runners in design, sourcing, and distribution of branded apparel and accessories in Europe. A preferred supplier of sustainable fashion to leading retailers, they work with department stores, fashion retailers, supermarkets, hypermarkets, discount chains, and resellers, creating bespoke items and collections on demand.

Mathieu Galante, licensing director EMEA for The Pokémon Company International, said: “We are delighted to be working with Erve Europe / Van Der Erve. Its vast experience from 35 years in the industry, exceptional quality, and sustainable practices make it the perfect partner to further grow Pokémon’s fashion presence in Germany, where – as across the whole of Europe – demand for Pokémon apparel and accessories continues to expand.”

Pokémon’s partnership with Erve Europe / Van Der Erve further strengthens its increasing status as a fashion icon and high-street staple. Its growing apparel offering now includes successful ranges at global giants such as Zara, H&M, Bershka, Pull&Bear, and Undiz, innovative collaborations with the likes of Adidas, UNIQLO, and Original Stich, plus capsule collections from leading fashion brands and designers including GCDS, Jeremy Scott, and Bobby Abley.