MGM’s iconic franchise RoboCop makes Fortnite debut

The iconic “part man, part machine, all cop” cyborg, RoboCop, is landing in one of the most popular free-to-play video games ever made.

Epic Games’ Fortnite and Metro Goldwyn Mayer (MGM) have announced that sci-fi franchise RoboCop is making its highly anticipated Fortnite debut for a limited time only from May 13 to May 21.

Just in time to celebrate RoboCop’s 35th anniversary this year, players will be able to bring the iconic franchise to life with inspired outfits and cosmetics available in the Fortnite Item Shop. The collaboration includes the Robocop Outfit, the LEG-209 Back Bling, and the leg of ED-209 that doubles as a Pickaxe. Additionally there will be a traversal Lil’ ED-209 Emote, where players using this Emote will be able to ride on a mini ED-209.

“RoboCop is celebrating its 35thanniversary this year and the thrilling sci-fi franchise continues to appeal to fans around the world. We are excited to work with Epic Games’ Fortnite on this RoboCop integration and bring dedicated fans new interactive experiences,” says Robert Marick, Executive Vice President of Global Consumer Products and Experiences.

The first RoboCop film in 1987 launched a massive franchise with three film sequels, a live-action and animated television series, video games, books, “inspired-by” media campaigns and comics. The four films grossed over $350 million at the worldwide box office. The franchise continues to resonate with audiences around the world today and has transcended pop culture with a robust consumer products and licensing programme and a strong legacy in the gaming space.

 

London’s The O2 comes to Fortnite for week-long celebration in Epic Games, O2, and Island Records mash-up

London’s The O2 has made its video game debut, becoming a new location ready for players to explore within the hit gaming franchise, Fortnite. The week-long appearance of the world’s most popular entertainment venue arrives as part of a collaboration between O2, Epic Games, and Island Records.

A celebration of interactive music, the partnership will culminate with a performance by the Leicester R&B group, Easy Life who will become the first UK act to ever play a set in Fortnite Creative.

The project marks the O2’s first appearance in a video game, and was constructed by a team of Fortnite KKslider, DolphinDom and Team Cre8. Beyond the exterior design of the iconic London landmark, its interior features several gameplay additions, including a vast new space packed with hidden rooms, backstage areas and the O2 Blueroom, where players can unlock a Squeezy Life Spray and a Lobby Track created by Fortnite and Easy Life.

During Easy Life’s performance, attendees will be transported to six unique areas, each inspired by a different track from the group’s debut album ‘Life’s a Beach.’

Additionally, O2 customers will have the opportunity to win exclusive rewards in the Priority app, including tickets to future easy life shows at O2 venues.

“We were thrilled when we were approached with the idea to bring The O2, one of the most iconic entertainment venues on the planet, to Fortnite Creative,” said Nate Nanzer, head of global partnerships at Epic Games.

“We’re always looking for exciting and authentic experiences to bring to our players, and we can’t wait for them to get hands-on with this interactive musical journey. We’re excited to have the UK’s breakout band easy life perform in the game, and we think our players are really going to love exploring all that The O2 has to offer in Fortnite Creative over the next week.”

Easy Life front man, Murray Matravers, said: “Being the first UK act to ever perform in Fortnite Creative, and for that performance to take place inside a venue as iconic as The O2, is truly humbling.

“We’re all huge gamers in the band so getting the chance to appear in a game this popular is a childhood dream come true. We’re so excited for people to experience our music in the game – it promises to be a lot of fun and is just a taste of things to come ahead of our UK tour of O2 Academy venues later this year.”

The main stage performance will take place this Thursday, 24th June at 20:30 BST, and the gig will be available to Fortnite players until 23.59 BST, this Sunday, 27th June.

Jazwares extends Epic Games partnership for Fortnite toys and collectables through to 2025

Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables.

The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner for Fortnite four-inches and under action figures and their compatible play-sets, vehicles, accessories and more.

Jazwares will also continue to produce new R/C vehicles, all of which will be compatible with its full four-inch action figure line, and plush in varying sizes. Also in 2022, fans can expect a new lineup of highly detailed two-inch action figures with multiple points of articulation and accompanying play-sets, vehicles and accessories to build out their world of Fortnite in miniature scale.

The multi-year deal extends Epic Games and Jazwares’ successful three-year partnership.

Since 2018, Jazwares and Epic Games have worked together to bring the Fortnite universe into the real world for fans in over 50 countries, launching more than 350 toys and collectibles at retail that allow fans to interact with their favorite characters and experiences from the game in a brand new way.

“These toys and collectables have opened up the action-packed world of Fortnite, adding a whole new level of detail that fans can connect to like never before,” said Laura Zebersky, president, Jazwares.

“Through the continually evolving four-inch action figure universe and now the new two-inch range, we are expanding collectability to help fans build out the world of Fortnite. We are thrilled to be bringing these new, detailed micro scales to life for the first time, and look forward to working closely with Epic Games to continue growing fans’ Fortnite collections.”

In addition to the new items being released in 2022, Jazwares has unveiled new action figures, R/C vehicles and more, set to rollout at retail through 2021.

Hasbro signs five year Fortnite deal with Epic Games for action figures, vehicles, and more

Hasbro has outlined a five year extension of its partnership with Epic Games and its world-beating MMO gaming title, Fortnite as the toy company looks to expand its product licensing deal beyond outdoor play products and games and into collectable action figures, vehicles, and role-play gear.

The plan was announced last week during Hasbro’s all-virtual investors event, extending the successful two-year deal brokered by IMG between the global entertainment outfit and Epic Games. The partnership kicked off with the launch of a variety of Fortnite themes NERF blasters and a Fortnite Monopoly.

Now, with the growing partnership, Hasbro is excited to bring new products as well as in-game experiences to Fortnite fans of all ages, first with the recent in-game debut of G.I. JOE character, Snake Eyes. Coinciding with the in-game integration of this fan-favorite character, Hasbro released a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure available exclusively on Hasbro Pulse for fans aged 16 and older in the US and Canada.

“Hasbro’s expertise in the realm of collectible figure and role-play segments has yielded incredibly positive results for our long roster of entertainment-based action brands,” said Adam Biehl, SVP and GM at Hasbro, Inc.

“We’ve had tremendous success collaborating with Epic Games and the Fortnite brand over the past few years, and this expanded product licensing partnership allows us to deliver an amazing lineup of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience.”

New Hasbro-licensed Fortnite products are on track to launch in autumn this year.

Fortnite is the completely free multiplayer game where you and your friends collaborate to create your dream Fortnite world or battle to be the last one standing. Fortnite and its Battle Royale and Creative modes are free and available on PC, Mac, PlayStation 4, Xbox One, Switch and Android.

Hasbro signs five year Fortnite deal with Epic Games for action figures, vehicles, and more

Hasbro has outlined a five year extension of its partnership with Epic Games and its world-beating MMO gaming title, Fortnite as the toy company looks to expand its product licensing deal beyond outdoor play products and games and into collectable action figures, vehicles, and role-play gear.

The plan was announced last week during Hasbro’s all-virtual investors event, extending the successful two-year deal brokered by IMG between the global entertainment outfit and Epic Games. The partnership kicked off with the launch of a variety of Fortnite themes NERF blasters and a Fortnite Monopoly.

Now, with the growing partnership, Hasbro is excited to bring new products as well as in-game experiences to Fortnite fans of all ages, first with the recent in-game debut of G.I. JOE character, Snake Eyes. Coinciding with the in-game integration of this fan-favorite character, Hasbro released a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure available exclusively on Hasbro Pulse for fans aged 16 and older in the US and Canada.

“Hasbro’s expertise in the realm of collectible figure and role-play segments has yielded incredibly positive results for our long roster of entertainment-based action brands,” said Adam Biehl, SVP and GM at Hasbro, Inc.

“We’ve had tremendous success collaborating with Epic Games and the Fortnite brand over the past few years, and this expanded product licensing partnership allows us to deliver an amazing lineup of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience.”

New Hasbro-licensed Fortnite products are on track to launch in autumn this year.

Fortnite is the completely free multiplayer game where you and your friends collaborate to create your dream Fortnite world or battle to be the last one standing. Fortnite and its Battle Royale and Creative modes are free and available on PC, Mac, PlayStation 4, Xbox One, Switch and Android.