The NSPCC partners with Imagine8 for Pantosaurus and Buddy merchandise

Edutainment Licensing has announced that UK children’s charity the NSPCC has partnered with Imagine8 to create ranges of Pantosaurus and Buddy merchandise.

Based in Warrington, Imagine8 develops product ranges from concept to delivery for a one-stop-shop cross-category solution.

The ‘Back to School with Buddy’ range includes a selection of bags, water bottles and stationery featuring strong and bold graphics.

The NSPCCs Buddy is a bright green speech bubble mascot used to communicate the NSPCCs Speak Out. Stay Safe (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide.

The age-appropriate SOSS assemblies and workshops are delivered to children aged 5 to 11 across the UK and Channel Islands to encourage them to speak out if something is worrying them.

The ‘Pantosaurus Summer’ range of accessories is perfect for taking to the swimming pool as well as the beach.

Pantosaurus helps children learn about the PANTS rules, which aims to help keep them safe. From P through to S, each letter of PANTS provides a simple but valuable rule: that their private parts are private, their body belongs to them, and that they should tell an adult they trust if theyre worried or upset.

Since the launch of PANTS, 1.5 million parents have already had one of these conversations with their children and the NSPCC hopes this amazing range of products will help many more parents and carers talk PANTS with their little ones.

Edutainment Licensing named worldwide licensing agent for preschool publishing brand Eat Dirt

Edutainment Licensing has been appointed the worldwide exclusive licensing agent for the new preschool publishing brand, Eat Dirt, a franchise that spans story books and poems that encourage a love of veggies, children’s gardening, and healthy habits among kids’ aged two to five.

Written by the US author and illustrator, Stacy Moore, the Eat Dirt stories and poems have been inspired by fond childhood memories of romping outside in the garden while munching freshly picked berries and digging in the dirt. The books’ veggie characters each have their own personalities, representing all children of all races and body types.

Moore’s work also features a cast of more unusual characters that don’t fit any mold, such as Green Thumb Chums (a two headed friendly garden monster), Peeve (a little pet compost pile), and unusual boggish creatures, all developed with the idea of being relatable to children and readers.

While every veggie and animal character are different from one another, everyone is accepted and loved and valued. They each contribute their own special skills to the garden community. 

‘Beans don’t expect tomatoes to be like beans, toads don’t expect owls to be like toads, dragonflies don’t expect worms to fly, nor do they think they are better because they can – they can’t dig holes like worms!’ read a statement from the team. 

A rich and comprehensive publishing programme is offered with worldwide rights currently available.

“We are so excited to be working with Stacy – her delightful stories and poems teach kids all about the garden and include a healthy dose of pure silliness, which they love,” said Denise Deane, owner of Edutainment Licensing.

“I am delighted to work with Edutainment Licensing,” added Stacy. “They are a highly successful team dedicated to helping children learn the best way possible – through fun! From my many years of experience as a children’s photographer, I know the importance of keeping kids entertained and happy – otherwise they are off and running.”

NSPCC partners with Ladybird Licensing for first children’s book based on Pantosaurus and the Talk PANTS campaign

NSPCC has detailed a new partnership with Ladybird to publish the charity’s first children’s book based on the dinosaur mascot Pantosaurus, created to help children learn about the PANTS rules with the aim of helping to keep them safe from abuse.

Pantosaurus and the power of PANTS is set to hit the shelves this July following a crowdfunding campaign last year which saw NSPCC supporters raise £46,440 to help the children’s charity with the project. The book will be based on the charity’s Talk PANTS campaign.

Aimed at children aged four to eight, the book will provide a tool that parents, carers, and teachers can use to talk to children about what can be a difficult topic to broach in a child-friendly way. All the information included in the book has been developed with parents and experts in child protection and it will be in available to buy in store and online in Matalan, Blakemore and from the NSPCC online shop in July.

All profits from the sale of this book will help the charity’s frontline staff continue to deliver its essential services and to enable its Childline service to be a vital listening ear for those children who feel they have nowhere else to turn.

Leanne Gill, publisher, Ladybird Licensing said: “Children are at the heart of everything we do at Ladybird, and what could be more important than keeping them safe. We’re delighted to have partnered with the NSPCC to create this playful picture book which spotlights such an important message and provides a tool for parents and carers to help them talk to children about a challenging topic.”

Children who need support can call Childline on 0800 11 11 or they can get in touch via www.childline.org.uk. Any adult with a concern about a child can call the NSPCC helpline on 0808 800 5000.

Edutainment Licensing secures NSPCC Buddy partnership with Kennedy Publishing

Edutainment Licensing has secured a new partnership with Kennedy Publishing for its NSPCC ‘speech bubble’ mascot, Buddy. The campaign will start on May 26th in the publisher’s Busy Time, and will continue in Get Busy on June 24th.

Kennedy Publishing is a leading publisher in the children’s magazine sector, with a portfolio of over 50 children’s magazine titles, licenses for over 30 properties, and a global readership of over 15 million. 

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. 

The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.

In February this year, the NSPCC held an online assembly with the help of TV stars Ant and Dec, as volunteers were unable to deliver assemblies in person due to school closures. It has since been watched more than 600,000 times.

The Buddy page will feature the key message from the campaign alongside an activity for the child to enjoy and engage with.

“We are excited to be working with the dynamic team at Kennedy for Buddy,” said Denise Deane of Edutainment Licensing. “We know that they passionate about creating high-quality, engaging content that helps support their young readers’ development and are grateful for their support.”

Sophie Rowlands, licensing director, Kennedy Publishing, added: “We are proud to support the NSPCC in our pre-school magazines which offer unique, play-based learning opportunities. Buddy will join a wealth of popular character activities that encourage children’s imagination and creativity.”

Edutainment Licensing lands seven kids’ platforms for season two of Super Geek Heroes

Edutainment Licensing has secured a raft of deals with no fewer than seven major kids’ platforms, all within the first month of release of the second season of Super Geek Heroes. Season Two features seven new read-aloud picture book videos read by the author and creator David Lawrence Jones.

Platforms picking up Season Two for its kids worldwide audience, include; KidoodleTV, Tubi, AmebaTV, batteryPOP, Toon Goggles, Roku and KidZtube.

Each adventure story features one of the main characters with all the other Super Geek Heroes helping to solve a ‘mission to learn’. The read-aloud picture book videos introduce the listeners to the character’s wider world while delivering a core message that relates to the key development areas within the Early Years Foundation Stage.

Denise Deane, owner of Edutainment Licensing, said: “We are thankful for the overwhelming support of these world class platforms.

“Reading aloud to children has been shown to improve reading, writing and communication skills as well as inspire a lifelong love of reading and we are delighted to be introducing children to the super exciting world of Super Geek Heroes.”

Edutainment Licensing launches own branded TV channel through VixiTV partnership

Edutainment Licensing has launched its own branded TV channel, a new AVOD channel that will feature shows from across its portfolio. The new channel has been launched in partnership with VixiTV and accessed via a new app called Kiddo.

The AVOD channel is already available to download on all LG and Samsung Smart TVs, Amazon Fire and was lately released via GooglePlay for both mobile Android devices and TVs.

“Covid-19 has boosted online content consumption and we were delighted to partner with Vixi to create our own app and to be able to offer this an additional source of revenue for our Producers,” said Denise Deane, owner of Edutainment Licensing.

Combining over 50 years of experience in the ad-tech field, Vixi has developed technology offering a software to develop, manage, and distribute apps as Smart TV applications. 

The initial focus for the launch of the Kiddo app is on building a strong presence for Edutainment Licensing’s edutainment properties across English-speaking markets, APAC and LATAM.

Shows featured on the app include Super Geek Heroes, Little Smart Planet, Bino and Fino, Giligilis, Hoorah Hippo, Lingokids, Out Of This Word, nxBEATS, Sooty and The Theo The Mouse Show.

NSPCC’s Buddy and Pantosaurus to feature in Redan’s kids’ titles Fun To Learn and Sparkle World

Edutainment Licensing has secured a partnership with Redan to bring the NSPCC’s Buddy and Pantosaurus brands to the publisher’s leading children’s magazines.

In a campaign kicking off on March 4th this year, Buddy will feature in the Fun To Learn Friends and Sparkle World titles from Redan Publishing, while Pantosaurus will feature in the Fun To Learn Favourites.

Established in 1990, Redan is a leading independent publisher for the pre-school magazine sector with over 30 years’ experience and distributing over ½ million magazines a month.

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90 per cent of primary schools nationwide. The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.

Pantosaurus, meanwhile, is a bright yellow friendly dinosaur that supports parents, carers and teachers #TalkPANTS to help keep children safe. The dynamic, pants-wearing dinosaur is on a mission to share his important message, to help support children to recognise what abuse is and how they can speak up. 

Each page will feature the key message from each campaign alongside an activity for the child to enjoy and engage with plus the opportunity to win a prize bundle.

“Redan has developed an enviable reputation throughout the industry for being innovative, creative and for producing the highest quality content and we are delighted to be working with them to help grow the awareness for both brands,” said Denise Deane of Edutainment Licensing.

Children’s author David Lawrence Jones to read Super Geek Heroes books for National Storytelling Week

The author and producer, David Lawrence Jones, has produced a series of seven read-aloud videos of the popular Super Geek Heroes picture books to coincide with National Storytelling Week that will run from January 30th to February 6th.

Lawrence Jones is the author and producer behind the pre-school 3D animated series Super Geek Heroes that is currently available to view on digital platforms across the globe. He will be reading all seven early years picture books, aimed at children aged three to six.

Each adventure story features one of the super heroes and introduces the listeners to their wider world whilst at the same time delivering a core message in a fun and engaging way that relates to the key development areas within the Early Years Foundation Stage.

“We are thrilled that David has undertaken this initiative, these stories are certain to delight fans of the show and the feedback from our existing digital partners has been overwhelmingly positive,” said Denise Deane of Edutainment Licensing, the licensing representative for the popular IP.

The 7 x 10 minute episodes include – Ant’s apple core Mission, Jake’s missing book Mission, Millie’s number nine Mission, Peter’s super space Mission, Ronnie’s rocket guitar Mission, Suzi’s scare bear Mission, and Vicki’s violet vowels Mission.

Super Geek Heroes is an animated series featured on SVoD, VoD, Smart TV Apps and OTT platforms around the world. The series educates and entertains children while enhancing their development through preschool and early years education. 

Lifestyle brand Flossy and Jim prepare to launch into India with Dot Badges

The animated character brand, Flossy and Jim, is set to launch into India this year thanks to a new partnership with Dot Badges, a leading online retailer of button badges, mobile sockets, laptop stickers, and notebooks.

Brokered by Edutainment Licensing working in tandem with Halysis Entertainment, the brand’s local licensing agent for India, Flossy and Jim will bring its colourful lifestyle brand to audiences across the region in its mission to deliver fun and happiness for cool kids and on-trend teens.

Created by Lynette and James, two illustrators living by the sea in picturesque Brixham, Devon in the UK, their mission from the beginning has been to help young people feel positive and supported in life using bright and bold designs with comical and on-trend slogans that their audience can relate to.

The pair regularly present workshops in schools, talking to pupils about their own personal journeys; encouraging and inspiring them to believe in themselves.

“We believe that Dot Badge will make an ideal partner to introduce the vibrant Flossy and Jim designs to youth of India.” said Aashish Goodae MD of Halysis Entertainment.

Lifestyle brand Flossy and Jim prepare to launch into India with Dot Badges

The animated character brand, Flossy and Jim, is set to launch into India this year thanks to a new partnership with Dot Badges, a leading online retailer of button badges, mobile sockets, laptop stickers, and notebooks.

Brokered by Edutainment Licensing working in tandem with Halysis Entertainment, the brand’s local licensing agent for India, Flossy and Jim will bring its colourful lifestyle brand to audiences across the region in its mission to deliver fun and happiness for cool kids and on-trend teens.

Created by Lynette and James, two illustrators living by the sea in picturesque Brixham, Devon in the UK, their mission from the beginning has been to help young people feel positive and supported in life using bright and bold designs with comical and on-trend slogans that their audience can relate to.

The pair regularly present workshops in schools, talking to pupils about their own personal journeys; encouraging and inspiring them to believe in themselves.

“We believe that Dot Badge will make an ideal partner to introduce the vibrant Flossy and Jim designs to youth of India.” said Aashish Goodae MD of Halysis Entertainment.