A wild idea: Crazy Shirts partners with Discovery, Inc for animal-themed apparel

In celebration of World Animal Day this week (4 October), Discovery, Inc, the global leader in real-life entertainment, and Hawaiian retailer Crazy Shirts have teamed up for a special Animal Planet apparel collection.

The Animal Planet x Crazy Shirt range includes 12 T-shirt and long-sleeve top designs, available in both men and women’s sizes, designed to capture the wild spirit of the animal kingdom.

Made from 100 per cent cotton that is ring-spun then combed to remove impurities, the fabric of each item is luxuriously soft and lightweight yet incredibly strong. Only environmentally friendly water-based inks have been used; these penetrate the material’s fibre, resulting in more vibrant colours, a softer feel and artwork that doesn’t crack or peel. All the designs are printed in the United States.

To check out the full range, visit www.crazyshirts.com. Prices range from $32–$44 US.

IMG acquires Dubai’s 20too Licensing as it expands global licensing business

IMG, a specialist in sports, events, fashion, and media, has acquired the Dubai-based 20too Licensing agency to further expand the global footprint of its licensing business.

Established in 2013, 20too Licensing manages consumer product development and brand extensions in the Middle East and North Africa for many of the world’s most popular entertainment and lifestyle brands, including NBCUniversal, Hasbro, The Smurfs, Sega, Smiley, the Discovery portfolio of brands such as Fatafeat, Food Network, Animal Planet and Discovery Channel.

The acquisition will bolster IMG’s presence in the MENA region, with 20too Licensing’s founder and CEO, Christian Zeidler becoming vice president of licensing at IMG, and he and his team moving into IMG’s Dubai office.

IMG represents some of the world’s most prestigious corporate trademarks and institutions, sports brands, teams and federations, fashion labels, lifestyle, media and entertainment properties, as well as major personalities. The agency executes strategic licensing programs for its clients through 25 offices located in major markets across the Americas, Europe and Asia.

Bruno Maglione, president of licensing at IMG, commented: “This is an exciting acquisition for our licensing business and ever-growing portfolio of prestigious clients. Christian and his team have built one of the MENA region’s most successful licensing agencies through creative, strategic brand ideation married to a deep knowledge of the region’s business environment and culture.

“His team will now have the full support and resources of the global IMG network and Endeavor infrastructure, and we in turn reinforce the reach and expertise of our unique licensing organisation.”

Zeidler said: “IMG is the universally recognised licensing industry powerhouse, and we are proud to become part of this extraordinary organisation. We look forward to leveraging their diverse experience and depth of resource with our specialised regional expertise to turbo-charge our activity on behalf of our clients in this region rich with ever-emerging new opportunities.”

Discovery Inc launches its Shark Week 2020 consumer products programme

Discovery Inc has revealed its list of merchandising partner’s for its long-running summer event, Discovery Channel’s Shark Week 2020. The week-long programming event will air on Sunday, August 9th and run until Sunday, August 16th.

This year’s consumer products programme includes new and returning partners across apparel, accessories, toys, and publishing categories, with the likes of Build-A-Bear and Mattel on board for new toy ranges for 2020.

New in 2020, Smathers and Branson, the personalised accessories company, will launch a line of Shark Week themed hand-stitched needlepoint accessories including belts, hats, card wallets, koozies and key fobs in July available at SmathersandBranson.com. Meanwhile, the apparel company RSVLTS is joining Shark Week with men’s apparel, including short-sleeve button ups, neckties and pocket squares available on RSVLTS.com or through the @rsvlts Instagram in July.

Also new, men’s and women’s apparel company The Forecast Agency is debuting an apparel line at the end of July retailing at Urban Outfitters, PacSun and DesertDreamerLA.com.

Discovery has also lined up an extensive list of returning partners that includes Build-A-Bear and its Shark Week collection featuring the Great White Shark and Saw Shark, while Mattel is launching a Shark Week themed UNO this month. Bright Kingdom is returning with a line of shark play-sets, plush shark toys will be made available courtesy of Dandee, and Meredith is partnering with Discovery on a shark-themed bookazine called The Ultimate Book of Sharks.

On top of this, a number of accessories partners are returning for this year’s Shark Week. Knockaround Sunglasses is returning for a sixth year, launching its special release shark-themed sunglasses on Knockaround.com with a portion of the proceeds benefitting Oceana, a charitable organization dedicated to protecting and restoring the world’s oceans on a global scale, and Discovery’s charitable partner.

Sock Fancy is back for a third year with a line of unisex socks, launching in July on SockFancy.com. Freestyle Watches is back for year two with a new collection of its Classic Shark timepieces available with digital or analog movements launching in July at Freestyleusa.com, Ron Jon’s, Tilly’s, Zumiez and other fine retailers.

Freestyle will also be launching a limited series of its signature leash and clip watch straps made to accessorize Apple Smart Watches, launching in July and available exclusively at Freestyleusa.com

“Every year, we look forward to enhancing our viewers’ love for Shark Week by providing them with an appealing and diverse slate of merchandise,” said Carolann Dunn, vice president, consumer products licensing, Discovery, Inc. “Our goal is to allow shark lovers to go beyond watching shark-themed programming by wearing or playing with shark-themed products, and this year’s consumer products programming provides the opportunity to do just that.”

Each year, Shark Week takes fascinated viewers on a week-long journey to the depths of the sea to uncover the secrets of the ocean’s top creature. Found in 220 countries and territories around the globe, Shark Week is a pop culture phenomenon that thrills fans of all ages with dynamic programming around these often-misunderstood sea creatures.