Warner Bros. Consumer Products appoints Samantha Bushy as VP of North America and head of eCommerce

Warner Bros. Consumer Products has appointed the eCommerce veteran, Samantha Bushy to the role of vice president of North America and head of eCommerce.

The move comes as Pam Lifford, president of Warner Bros. Global Brands and Experiences details the company’s strategic vision of strengthening its direct to consumer and commerce abilities. Through the appointment of Bushy, the firm will “leverage her vast experience” and the insight, expertise, and leadership that she brings with her to the role.

Bushy will be responsible for the overall strategic direction, growth, and development, consumer and category strategy, and retail and licensee relationship management for WB’s Consumer Products unit in the US and Canada. In addition, she will be the lead executive on e-commerce initiatives globally.

Before joining Warner Bros. Bushy was head of eCommerce, global marketplaces with Apple Inc where she was responsible for driving eCommerce business strategy and establishing differentiated customer experience for its global marketplace business on Amazon.

Bushy has also worked in global business planning and strategy roles at Nike, Pacific Gas and Electric, as well as managed client services and corporate sponsorships for the New England Patriots.

Bushy’s appointment is effective immediately.

The Pokémon Company expands it D2C platform Pokémon Center into Canada for the first time

The Pokémon Company International is taking its direct to consumer platform into new international territories, having confirmed the expansion of its official e-commerce arm, the Pokémon Center, into Canada for the first time.

Recognised as a premier destination for official Pokémon merchandise, the online platform was previously limited only to the US.

PokemonCenter.ca. will now offer a variety of Pokémon merchandise, including Pokémon Trading Card Game and items unique to the site such as figures, imported plush, apparel and accessories, home decor, kitchenware, outdoor gear, and more. It will also feature collaboration items with the likes of Funko and Kotobukiya.

“We are thrilled to bring Pokémon Center to our fans in Canada, giving them additional ways to express and celebrate their Pokémon fandom through premium merchandise,” said Cindy Ruppenthal, director of e-commerce at The Pokémon Company International.

“Pokémon Center has something for every type of Trainer – whether it’s to play, collect, decorate, or wear – and we look forward to seeing even more Trainers enjoy these offerings.”

In celebration, Pokémon Center customers in the US and Canada will receive a Pokémon TCG promo card, featuring Special Delivery Pikachu, at no additional cost with any eligible purchase, while supplies last.