Pocket.watch taps Planeta Junior as European licensing agent for Love, Diana

Pocket.watch has tapped Planeta Junior to be its exclusive consumer products licensing agent for Love, Diana across France, Greece, Italy, Portugal, Spain, Turkey, and CEE, as well as support opportunities for the property at a wide European level.

It marks the latest licensing development for the popular YouTube series that recently named Spacetoon its licensing agent and toy partner for the MENA region, and handed global rights to Wow! Stuff last month. Love, Diana is a hybrid animation series from Pocket.watch, the team behind the famous Ryan’s World franchise.

Diana is the seven-year-old super-star behind the world’s third most watched YouTube channel: the Kids Diana Show, which has over 76 million followers. Diana, her brother Roma, and their parents create imaginative videos featuring songs and games. 

Love, Diana features 35 adventure-filled episodes that transport Diana into a new world: The Land of Play, where she is transformed into an animated character: The Princess of Play. The series highlights key values like friendship, leadership, family, imagination and the power of play.

Planeta Junior will be responsible for coordinating Love, Diana’s licensing and merchandising program.

Children’s programming is seeing its biggest demand ever globally, and we are thrilled to bring Love, Diana to new territories after an incredible franchise launch,” said Danny Spronz, managing director EMEA, pocket.watch. “Pocket.watch’s work in the kids entertainment sector has blazed a trail for many creator-led franchises, and we’re excited to work with Planeta Junior to deliver more of what kids and families clearly love.”

Diego Ibáñez Belaustegui, Planeta Junior Chief Brand Officer, added: “We have been bringing consumers the best experiences and products based on their favorite entertainment for the last 20 years.

“Diana is a wonderful character, full of charisma. Millions of children around the world adore her already. This IP is a breath of fresh air for the licensing industry. Planeta Junior would like to thank pocket.watch for the opportunity of working on such an innovative consumer products program.”

Wow! Stuff signs global rights for Love, Diana toys to bring ‘Wow’ factor to latest range

Wow! Stuff has signed the global rights for Love, Diana, the kids’ lifestyle brand based on the YouTube sensation, Kids Diana Show with plans for a range of innovative toy takes on props found throughout the Love, Diana Adventures series.

With over 4,4 billion monthly views on YouTube and over 180 million active subscribers, Love, Diana licensed merchandise is currently in high demand, selling fast across its retailers including Target, Walmart, Amazon, Smyths, Claire’s, Tesco and more.

Wow! Stuff will now be embedding what it calls its ‘Magic-Light Technology’ into the Love, Diana brand’s flagship item, the Magical Wand Haribrush – as used by Diana in the live action-animated series, Love, Diana Adventures. The new launch will allow kids to re-enact what they see Diana doing during her on-screen adventures.

Other flagship props from Wow! Stuff’s tech team will include the Light Up hair Bows featured on every Love, Diana Adventures episode, as well as Diana’s Secret Password Journal – a voice activated electronic journal with its own secret compartment.

Kenny McAndrew, director of product development, Wow! Stuff, said: “Kids Diana Show and the Love, Diana brand perfectly complements our leading tier one pre-school brands. We’ve added our ‘WOW’ point of difference to Diana’s favorite key props, utilising our product development team which has scientists and engineers at its core, all of whom love creating that magical WOW factor in toys.”

Danny Spronz, managing director EMEA, pocket.watch, who co-led the deal alongside Stone Newman, chief revenue officer, said: “Wow! Stuff never ceases to amaze the industry with its ability to create wholly bespoke products that deliver a real ‘WOW!’ to kids. Its innovation and ability to engineer really fantastic products, on brand and in universe, aligns with our aim to ensure Love, Diana brand merchandise stands out from a crowded market sector.”     

Launching Summer 2021, Wow! Stuff’s flagship Love, Diana products SRP’s range from £/$/€9.99  to £/$/€29.99

Spacetoon named master licensing agent and toy partner for Love, Diana across MENA

The family edutainment content producer, Spacetoon, has been named the new master consumer product licensing agent for Pocket.Watch’s Love, Diana brand across the MENA territory.

Under the deal, Spacetoon will launch a new line of toys and products, bringing Love,Diana items to shelf across the MENA toy market, appealing directly to Pocket.Watch’s growing audience base across the region as it build its global standing.

On top of this, Spacetoon has also secured the rights to localise, dub, and broadcast two of the most successful shows for Diana across Spacetoon free-to-air TV channel and Spacetoon GO online streaming service.

The first will be Love, Diana Adventures – a series that follows Diana into a new world – the Land of Play – where she is transformed from live action into an animated Princess of Play as she acts to protect her friends and family from Boris the Baron of Boredom. Love, Diana Adventures gained more than 10 millions views globally within five of the launch of the first episode.

The second show will be Kids Diana Show Ultimate Mishmash; a mashup of highlights from the Kids Diana Show YouTube channel starring Diana together with her brother, Roma. Diana and Roma take the audience through all of their family-friendly pretend play adventures; including dress up, role-play, and many other scenarios that spark the imagination of little kids.

Collectively, Diana has nearly 5 billion monthly views on her 14 YouTube channels, which provide audiences with family-friendly content in 9 different languages.

Ahmad Weiss, commercial director of Spacetoon, said: “We are thrilled to announce this collaboration with pocket.watch, to bring top-rated, family and kid-friendly content to the region, along with opening the doors for new merchandise related to the Love, Diana brand.

“Love, Diana is very popular among families around the world and the MENA region is no exception. People love this show for being adventurous and taking edutainment content to the next level. We are always open to this type of opportunity that results in bringing purposeful, values-based content and products to Arab families and presenting it in a unique way.”

Danny Sprongz, managing director, EMEA, Pocket.Watch, added: “Pocket.Watch is thrilled to enter into this licensing opportunity with Spacetoon to expand the Love, Diana Franchise in the Middle East.

“The Spacetoon audience, coupled with Spacetoon’s licensing capabilities will be critical to accelerating the Love, Diana brand and continuing to deliver fun and inspiration to young audiences within the region.”

Other Pocket.Watch titles to be made available on the Spacetoon TV channel and Spacetoon GO online streaming service, include the Emmy-nominated series Ryan’s Mystery Playdate and Ryan’s World Specials.

The shows will be dubbed into Arabic and broadcasted on Spacetoon TV Channel, while being made available on Spacetoon GO online streaming service. This will offer a chance to more than 100 million viewers around MENA to spend hours of joy and amusement with their favorite characters.