Wow! Stuff signs global rights for Love, Diana toys to bring ‘Wow’ factor to latest range

Wow! Stuff has signed the global rights for Love, Diana, the kids’ lifestyle brand based on the YouTube sensation, Kids Diana Show with plans for a range of innovative toy takes on props found throughout the Love, Diana Adventures series.

With over 4,4 billion monthly views on YouTube and over 180 million active subscribers, Love, Diana licensed merchandise is currently in high demand, selling fast across its retailers including Target, Walmart, Amazon, Smyths, Claire’s, Tesco and more.

Wow! Stuff will now be embedding what it calls its ‘Magic-Light Technology’ into the Love, Diana brand’s flagship item, the Magical Wand Haribrush – as used by Diana in the live action-animated series, Love, Diana Adventures. The new launch will allow kids to re-enact what they see Diana doing during her on-screen adventures.

Other flagship props from Wow! Stuff’s tech team will include the Light Up hair Bows featured on every Love, Diana Adventures episode, as well as Diana’s Secret Password Journal – a voice activated electronic journal with its own secret compartment.

Kenny McAndrew, director of product development, Wow! Stuff, said: “Kids Diana Show and the Love, Diana brand perfectly complements our leading tier one pre-school brands. We’ve added our ‘WOW’ point of difference to Diana’s favorite key props, utilising our product development team which has scientists and engineers at its core, all of whom love creating that magical WOW factor in toys.”

Danny Spronz, managing director EMEA,, who co-led the deal alongside Stone Newman, chief revenue officer, said: “Wow! Stuff never ceases to amaze the industry with its ability to create wholly bespoke products that deliver a real ‘WOW!’ to kids. Its innovation and ability to engineer really fantastic products, on brand and in universe, aligns with our aim to ensure Love, Diana brand merchandise stands out from a crowded market sector.”     

Launching Summer 2021, Wow! Stuff’s flagship Love, Diana products SRP’s range from £/$/€9.99  to £/$/€29.99