The Point.1888 doubles Moomin UK licensing programme with raft of new partnerships

The Point.1888 has announced a raft of new Moomin licensees for the UK market, including The Hut Group and Moonpig.

Since announcing its partnership with Moomin Characters Ltd and Rights & Brands in January 2020, The Point.1888 has focused its retail-first brand extension model to widen both retail and licensing partners on the much-loved heritage brand.

The last two years have been hugely exciting for the Moomin brand, from celebrating their 75th anniversary to launching their ABC initiative, a literacy programme to help develop young readers and writers. This initiative has been hugely successful and will be the basis of a touring exhibition, with the first stop being held at the Eden Project this February half term.

The Point.1888 has now added new partners to the licensing programme, covering a broad range of categories and distribution channels including, but not limited to:

The Hut Group for a DTR consisting of apparel, homewares, furniture, stationery & paper goods, own brand, and collaborations

Fashion UK for kids’ and adult daywear, hosiery, and accessories

Denicci for baby and kids’ day and nightwear

Aykroyds for nightwear, swimwear and underwear

William Lamb for footwear, bags, purses, wallets and umbrellas

Moonpig for personalised POD greeting cards

IAMFY for prints, cushions, and throws

PSTR for print on demand art prints

Heart & Soul for celebration crackers

Artisiana Miniatures for miniature figurines

Potato Cellar for tote bags via Etsy

The Point.1888 has worked alongside Moomin Characters to grow the depth of distribution over the past two years, with licensing deals ranging from a partnership with Oxfam to HMV cross-category activations, through to new lines with dedicated partner Truffle Shuffle for key trade events.

2021 also saw the launch of new babywear SKUs within ASDA George, and new ladieswear lines.

Katie Wilkinson, Head of Publishing & Operations at The Point.1888, says: “We are so privileged to work with Moomin Characters and Rights & Brands on Moomin. It’s a brand whose values are more relevant today than ever before and that chimes so clearly with us as a business and individuals.

“The love for Moomin from both retailers and licensees is palpable and we are excited for how much there is in the pipeline for this brand.”

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