Launch of Netflix show inspires raft of deals for Cuphead

Global gaming phenomenon Cuphead is building on its successful international presence with new products and partners tied to Netflix’s The Cuphead Show!, which debuted on February 18. Since launch, The Cuphead Show! has made the Top 10 Kids list in over 90 countries.

Studio MDHR’s eight-time platinum-selling video game Cuphead has been a global sensation since its 2017 release and is continuing the momentum with new licensing partners across a wide range of product categories tied both to the new Netflix series and the classic video game, including publishing, apparel, home decor and novelties. Cuphead is represented for licensing and entertainment by King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters.

Cuphead and Mugman characters and a few new faces from the show have jumped off the TV screen and into homes through a curated collection of products from iam8bit, available now. Known by fans for crafting unique and memorable experiences and products inspired by their favourite brands, the online store includes T-shirts, socks and pins as well as a limited-edition, 1930s-era-inspired art poster celebrating The Cuphead Show! launch.

Additionally, activewear, dresses, loungewear, jackets and more from Mad Engine are available at; a line of artisanal hot sauces and craft coffees starring Cuphead, Mugman, the Devil, Elder Kettle, Ms. Chalice and King Dice are also in the works with Jade City Foods and will be available at; and vinyl collectible figures from Youtooz will debut this spring.

The Cuphead Show! is also being supported by a full children’s publishing programme from Random House Children’s Books set to launch this May, which includes Screen Comix, frame-by-frame retellings of the episodes in comic book form, as well as Step Into Reading, C&A, Little Golden Books and 8×8 formats.

The first books in the series, a Screen Comix titled “Handle With Care” and a first Step Into Reading book titled “Welcome to the Inkwell Isles”, are available for pre-order now and will be officially released on May 3, 2022.

Additionally, The Art of The Cuphead Show! coffee table book is currently in development with Dark Horse Comics and slated for release in Q2 2023. Dark Horse has also renewed its worldwide deal to further extend the existing lineup of Cuphead books based on the original video game following the introduction of its The Art of Cuphead art book and graphic novels to international markets.

“It’s an unbelievable full-circle moment to see Cuphead, which was so inspired by classic cartoons of the 1930s, become a cartoon of its own made with such craft and care by the amazing team at Netflix Animation,” says Studio MDHR Co-Director Chad Moldenhauer. “We take great care in working closely with our merchandising partners to ensure that we are proud of the things that are created for the Cuphead community, and it’s wonderful to see the same care being taken by great partners to represent the world of The Cuphead Show!

Cuphead’s classic animation style and design will also be featured on new products, including metal art posters from Displate; additional vinyl figures and plushies from Youtooz; puzzles and novelty items from Toynk Toys; and Funko has recently launched new Cuphead collectible figures, apparel and accessories worldwide. Plus, hats, stickers, keychains and more from Scotty Gear Retail Corp will release later this year.

Cuphead publishing is still going strong with the aforementioned Dark Horse programme expansion, a series of game-based prose novels from Little, Brown Young Readers and a mini kit book from Running Press that will launch summer 2022. And in Japan, 1000Toys recently debuted new action figures, while new branded apparel and accessories are set to launch from Kaitentai and Smarprise, as well as new novelties and giftables from Ensky.

Cuphead’s incredible momentum continues with the debut of its groundbreaking animated series on Netflix and the DLC is hot on its heels,” says King Features Vice President, North America Licensing, Jarred Goro. “We are proud to work with these incredible partners to launch products that fans will love. Cuphead is a true pop culture phenomenon and we look forward to expanding the brand’s presence around the world.”

Cuphead is celebrated by fans around the world for its arcade-action gameplay, highly original art design and award-winning soundtrack, featuring almost three hours of original jazz, early big band and ragtime music. A true cultural phenomenon, the game has sold millions of units worldwide and won over 20 major awards. In addition to a wide range of new product releases, this year, fans can look forward to the June 30 release of The Delicious Last Course, the highly anticipated next chapter to the hit video game.


Dark Horse Comics teams with Studio71 Games to launch The Umbrella Academy card game

For everyone who enjoys a bit of pop culture nerdery, Dark Horse Comics is looking to provide your latest fix with the launch of a new battling card game based on the hit comic series-turned Netflix series, The Umbrella Academy. The news arrives as season two of The Umbrella Academy readies to land on Netflix this July 31.

The card game has been developed by the comic book publisher in partnership with Studio71 Games, a Red Arrow Studios company, and aims to bring the fantastical and dysfunctional world of The Umbrella Academy to life in the living room.

“We are thrilled with the continued fan response and reception to The Umbrella Academy. Our love for these stories and characters is what makes us excited for you all to get to experience them firsthand with the Studio71 Umbrella Academy Card Game,” said Gerard Way and Gabriel Bá, creators of The Umbrella Academy comic series.

The game brings together your favourite seven siblings to defeat hordes of villains in cooperative battle. Play as Five, Séance, Space Boy, The Rumor, The Horror, The Kraken, or Vanya, each with their own unique powers. These abilities give players a powerful strategy to follow during the game.

Players will battle deadly villains like Carmichael, Dr. Terminal, Perseus X and Medusa, Hazel & Cha Cha, and more. Based on the number of players, shuffle and place the indicated number of villain cards in the middle of the play area, face down. Those villains will use villain attack cards to battle against the siblings.

‘An Umbrella Academy game would be nothing without a little dysfunction, brothers will fight, there will be confrontation, hopelessness, you might even hit rock bottom,’ reads the game’s description. ‘Throughout the game, dysfunctional family cards bring the comic themes to life and affect each round. The siblings are victorious when all the villain cards are defeated, but if the villains overwhelm the siblings the world will be destroyed.’

The Umbrella Academy Card Game is available to pre-order now.

Asmodee Entertainment stikes deal with Dark Horse Comics to develop tabletop art book series

Asmodee Entertainment is secured a new partnership with Dark Horse Comics to create a series of licensed art books for three of the tabletop gaming titan’s leading gaming properties.

Under the new deal, Dark Horse has tapped into Asmodee’s portfolio of over 300 gaming IPs to curate a collection of unique art books showcasing the artwork from the worlds of Android Universe, Arkham Horror, and KeyForge through a collection of never-before-seen art and commentary.

Delving into the games from the renowned games studio, Fantasy Flight Games, the first of the three art books will debut at the end of this year, or early next year. Dark Horse’s art books have been billed as ‘the perfect companion piece for fans of these beloved game universes.’

“With their amazing range of top-quality art and background books, Dark Horse is a natural partner for capturing the richly detailed and very stylistically different worlds of Arkham Horror, KeyForge and the Android Universe through this first series of artbooks,” said Andy Jones, head of Asmodee Entertainment.

Dark Horse Comics editor, Ian Tucker, added: “As a tabletop gamer with many an Asmodee product populating my overflowing shelves, I’m beyond excited to be working with Asmodee and the rest of the Dark Horse team to bring these books to life.

“Our goal is to showcase these diverse and exciting properties in all their glorious detail, and we can’t wait to share the fruits of this partnership with readers, players and fans.”