Tag Archives: danilo

Andersen Press readies for a bumper Elmer Day celebration

Posted on by

Elmer Day is back on 28 May with a return to in-person and bookshop events around the country, a herd of new and exciting partnerships, and a new paperback edition of the latest Elmer picture book, Elmer and the Bedtime Story, by the late, great David McKee. Rounding off the celebrations is the first Elmer title available on Yoto, the interactive kids’ audio platform.

Elmer Day is Andersen Press‘s annual celebration of David McKee’s iconic patchwork elephant, encouraging bookshops, libraries, schools, nurseries and families at home to celebrate Elmer’s message of friendship, inclusivity and embracing everyone’s colours.

A free activity pack, which has already had over 1,500 downloads in the run-up to the day itself, is available here. The pack is a selection of activity sheets and ideas for games, lessons and story times featuring Elmer, with new resources from charity partners The Sleep Charity, with sleep hints and tips based on the latest Elmer book Elmer and the Bedtime Story, activities from LGBT+ charity Just Like Us extending Elmer Pride activity from 2021, and resources from anti-bullying charity partner Kidscape.

In-person events are also back following their temporary suspension during the COVID-19 pandemic, with Elmer costume appearances and story times in Waterstones stores in Kensington, Altrincham, Manchester Deansgate and the Arndale Centre.

Chessington World of Adventures will celebrate Elmer’s Flying Jumbos ride with its special Mardi Grrra! event from 27 May, which will see Elmer and his own ‘Kolour Krewe’ take centre stage in the park with songs, dance and character meet-and-greets. For more information on the event, click here.

In the licensing space, kids’ audio platform Yoto has launched its first-ever Elmer title. The Elmer Collection will be made available for use with the award-winning Yoto Player and new Yoto Mini.

In addition, Dennicci has launched new babywear ranges with Matalan and Tu at Sainsbury’s, and Robert Frederick has launched Elmer storage boxes with The Works. Plush and toy licensee Rainbow Designs and greetings card licensee Danilo are hosting social media competitions.

Elmer Day is on 28 May 2022. To download a FREE activity pack, click on the link here: https://www.elmer.co.uk/elmer-day/

BBC Studios signs new UK deals for Bluey

Posted on by

BBC Studios has signed UK licensing deals for Bluey with Character Options for Weebles, as well as Danilo (calendars, cards and gift stationary) and Amscan (party wares).

The deal with Character Options should see Bluey versions of classic toy Weebles on UK shelves in July 2022.

Mark Hunt, Marketing Director, Character Options, says: “We are delighted to be a part of the Bluey family. Weebles has heritage with iconic branding that is highly recognisable amongst parents, and we believe Bluey figures that wobble but don’t fall down, is a play pattern that perfectly aligns with the target age group.”

Danilo product lines are set to include calendars, cards, gift wrap and sets and will launch in spring/summer 2022.

Amscan have extended their partnership with BBC Studios to include Bluey, and will have foil/latex balloons, party goods and dress up/costumes available for fans from January 2023.

Mandy Thwaites, Director, Magazines & Consumer Products, UK Division at BBC Studios, says: “Bluey has been a huge success for us in 2021, rounded off with a great performance at Christmas in the UK. We’re delighted to bring new partners on board to continue this growth and can’t wait to work with Character Options, Danilo and Amscan on exciting new products for Bluey fans.”

These new product lines complement a growing range across UK and EMEA which has been bolstered recently by licensing expansion in Italy and Greece. New products will also be launched in Spring 2022 from master toy partner Moose, including talking plush toys and the Bluey caravan. Crayola are also set to launch product lines in the UK in early 2022.

Bluey is produced by multi-Emmy award-winning Ludo Studio for ABC Kids Australia, co-commissioned by ABC Children’s and BBC Studios, and distributed internationally by BBC Studios outside of Australia.

New licensing opportunities for hit animation Bluey as it launches in Italy and Greece

Elmer the Patchwork Elephant welcomes Danilo and Robert Frederick to the licensing roster

Posted on by

Elmer the Patchwork Elephant has welcomed two new licensing partners to its growing roster, as the popular publishing property now makes its way into the calendars and greetings, and gifts and stationery sectors.

A duo of deals brokered by Metrostar, Danilo has joined the line-up to publish calendars, greetings cards, gift wrap and bags, while Robert Frederick will create gifts, arts and crafts, and stationery.

Existing licensees are also busy working on new Elmer products. Amscan has renewed its dress up licence and Rainbow Designs will be adding new lines to its Elmer portfolio. Paul Dennicci has also developed the first Elmer babywear collection for Primark.

New products from all will be launched in 2021.

Claire Potter, Metrostar’s managing director, said: “Elmer is proving to be a very reliable performer in a number of product categories across an increasingly large retail base. Metrostar started working on Elmer in 2016 and in every year since he has gained new licensees and added new retailers to the programme.

“As well as the addition of Danilo and Robert Frederick, in 2021 we will see new Elmer products in Primark, Sainsbury’s, Matalan, John Lewis and Waterstones.”

Paul Black, Andresen Press brand director, added: “We’re absolutely delighted to welcome Danilo and Robert Frederick to our licensing programme.

“Both are perfect partners for Elmer and we look forward to working with them to develop and promote new products. We would also like to thank our family of Elmer licensees for working so hard this year. We know how challenging it has been and really appreciate their continued support and enthusiasm for Elmer.”

Elmer the Patchwork Elephant welcomes Danilo and Robert Frederick to the licensing roster

Posted on by

Elmer the Patchwork Elephant has welcomed two new licensing partners to its growing roster, as the popular publishing property now makes its way into the calendars and greetings, and gifts and stationery sectors.

A duo of deals brokered by Metrostar, Danilo has joined the line-up to publish calendars, greetings cards, gift wrap and bags, while Robert Frederick will create gifts, arts and crafts, and stationery.

Existing licensees are also busy working on new Elmer products. Amscan has renewed its dress up licence and Rainbow Designs will be adding new lines to its Elmer portfolio. Paul Dennicci has also developed the first Elmer babywear collection for Primark.

New products from all will be launched in 2021.

Claire Potter, Metrostar’s managing director, said: “Elmer is proving to be a very reliable performer in a number of product categories across an increasingly large retail base. Metrostar started working on Elmer in 2016 and in every year since he has gained new licensees and added new retailers to the programme.

“As well as the addition of Danilo and Robert Frederick, in 2021 we will see new Elmer products in Primark, Sainsbury’s, Matalan, John Lewis and Waterstones.”

Paul Black, Andresen Press brand director, added: “We’re absolutely delighted to welcome Danilo and Robert Frederick to our licensing programme.

“Both are perfect partners for Elmer and we look forward to working with them to develop and promote new products. We would also like to thank our family of Elmer licensees for working so hard this year. We know how challenging it has been and really appreciate their continued support and enthusiasm for Elmer.”

The RHS appoints Danilo as its diaries and calendars partner

Posted on by

The Royal Horticultural Society has appointed the licensed calendar, greetings cards, gift wrap and diaries publisher as its new calendar and diary partner.

The coming year will see Danilo produce a wide range of 2021 RHS calendars and diaries. The items will feature photographic images of RHS gardens, the RHS Chelsea Flower Show and plant portraits, alongside illustrative images selected from the RHS Lindley Collections.

The range will feature a number of product formats, including the RHS Chelsea Flower Show Slim Calendar, RHS Gardens Square Calendar, and the RHS The Collection A5 Diary. Also available will be the RHS Gardens Slim Diary, RHS Fruit and Flowers Slim Calendar, and the RHS Illustrated Slim Diary.

The collection will be completed with the RHS Easel Calendar and the RHS Family Organiser.

Two deluxe products will also feature under the new partnership: An RHS A3 Calendar with botanical illustrations from the RHS Lindley Collections – in a special tear-off format so the artworks can be framed, and an RHS Collectors Gift Box Set featuring the RHS Gardens Square Calendar, the A5 Diary and a pen in a deluxe box.

The calendars and diaries will be available at a wide range of book, card and gift shops, as well as supermarkets, department stores and RHS shops from September 2020. They will also be widely available at online retail, including rhsshop.co.uk and danilo.com. A selection of these products will launch at the RHS Chelsea Flower Show in May 2020.

The market for the range is expected to be RHS members and gardening enthusiasts as well as gift givers of all ages.

Dan Grant, licensing director, Danilo, said: “Not only is the RHS the world’s best-known gardening charity, enjoying unmatched levels of awareness, but it has supplied an extraordinary selection of beautiful photographic imagery and artwork to inspire the designs of our calendars and diaries. We are delighted to be working with the RHS on this range.”

Cathy Snow, licensing manager, RHS, added: “Danilo is highly recognised and well regarded in its industry, with innovative and award-winning product designs.

“This range wonderfully reflects the varied and inspirational work of the RHS and will be popular not only with lovers of gardens and gardening but with anyone who loves calendars and diaries that are both useful and beautifully designed.”

The RHS appoints Danilo as its diaries and calendars partner

Posted on by

The Royal Horticultural Society has appointed the licensed calendar, greetings cards, gift wrap and diaries publisher as its new calendar and diary partner.

The coming year will see Danilo produce a wide range of 2021 RHS calendars and diaries. The items will feature photographic images of RHS gardens, the RHS Chelsea Flower Show and plant portraits, alongside illustrative images selected from the RHS Lindley Collections.

The range will feature a number of product formats, including the RHS Chelsea Flower Show Slim Calendar, RHS Gardens Square Calendar, and the RHS The Collection A5 Diary. Also available will be the RHS Gardens Slim Diary, RHS Fruit and Flowers Slim Calendar, and the RHS Illustrated Slim Diary.

The collection will be completed with the RHS Easel Calendar and the RHS Family Organiser.

Two deluxe products will also feature under the new partnership: An RHS A3 Calendar with botanical illustrations from the RHS Lindley Collections – in a special tear-off format so the artworks can be framed, and an RHS Collectors Gift Box Set featuring the RHS Gardens Square Calendar, the A5 Diary and a pen in a deluxe box.

The calendars and diaries will be available at a wide range of book, card and gift shops, as well as supermarkets, department stores and RHS shops from September 2020. They will also be widely available at online retail, including rhsshop.co.uk and danilo.com. A selection of these products will launch at the RHS Chelsea Flower Show in May 2020.

The market for the range is expected to be RHS members and gardening enthusiasts as well as gift givers of all ages.

Dan Grant, licensing director, Danilo, said: “Not only is the RHS the world’s best-known gardening charity, enjoying unmatched levels of awareness, but it has supplied an extraordinary selection of beautiful photographic imagery and artwork to inspire the designs of our calendars and diaries. We are delighted to be working with the RHS on this range.”

Cathy Snow, licensing manager, RHS, added: “Danilo is highly recognised and well regarded in its industry, with innovative and award-winning product designs.

“This range wonderfully reflects the varied and inspirational work of the RHS and will be popular not only with lovers of gardens and gardening but with anyone who loves calendars and diaries that are both useful and beautifully designed.”