Blu Goblin releases Danger Mouse collectibles to raise funds for KidsOut

Direct-to-consumer online platform Blu Gobin is releasing a Danger Mouse original figurine collection to mark the character’s 40th year on our screens, with proceeds helping to support the charity KidsOut.

Blu Goblin creates premium, limited edition, exclusively licensed collectible models, replicas, figures and art, from nostalgia to modern day, across the worlds of entertainment, sport and gaming. Proceeds from every single transaction raise money for good causes.

Blu Goblin’s products, packaging and associated certification are ethically sourced and sustainably manufactured. Each limited edition is available exclusively through, having been created to celebrate a specific event, anniversary, launch or major milestone. Every Blu Goblin drop is unique and availability is strictly limited.

Danger Mouse, one of the stars of The Queen’s Jubilee Pageant, is the centrepiece of an exclusive, limited edition, original figurine collection designed and developed by Blu Goblin to celebrate his 40th year on our screens. Supporting KidsOut, the collection was premiered at the star-studded KidsOut London Question of Sport evening last Thursday. Blu Goblin donated one set of these exclusive figurines to the fundraising auction; the winning bid was an incredible £1,000 towards the amazing fundraising total for the evening of over £50,000.

Gordon Moulds, CEO of KidsOut, says: “We are thrilled to be part of Danger Mouse’s 40th Anniversary. We would like to thank Blu Goblin for bringing together the partnership and developing the exclusive products, and for Boat Rocker’s support in granting the licence for the Danger Mouse figurines to be sold on Blu Goblin’s website. Proceeds from the figurines will go to supporting children who have escaped serious domestic violence and found sanctuary in a women’s refuge”.

Danger Mouse, based on the 1960s TV series Danger Man with Patrick McGoohan, was originally created by Cosgrove Hall and voiced by Sir David Jason. The new generation of the cartoon series is owned by Boatrocker Studios, with Danger Mouse voiced by Alexander Armstrong.

Nicola Herrmann VP, Brand Management & Licensing (UK, AUS, EMEA) Boat Rocker, says: “This partnership with Blu Goblin is a great example of how brands can connect to support charitable causes and we are delighted to be embarking on this exciting new mission that supports KidsOut.”

“We are delighted to have brought together Danger Mouse and KidsOut,” adds Grant Morgan, CEO of Blu Goblin. “The world has changed dramatically, as have consumer habits. Brands must now demonstrate that they care and stand for more than just profit. Consumers want the brands they love to commit to positive social and environmental impact, to make a meaningful contribution to the quality of their lives, while also helping others. Charitable causes benefit from perfectly matched brand partnerships, like this, which bring PR, donor acquisition and most importantly funds to deliver their services.”


UK and US licensing partners line up to celebrate 40 years of Danger Mouse

Boat Rocker Studios is celebrating the 40th anniversary of its classic and iconic animated series, Danger Mouse with a full roster of licensing partners spanning the UK and US markets, while crossing both the generations and categories through gifting, apparel, collectables, and more.

Tapping into the adult, nostalgia market, as well as the children’s space, licensing partners have been lined up from both sides of the Atlantic with a licensing programme reflective of the cross-generational appeal of the Danger Mouse IP as it celebrates its 40th anniversary milestone this year.

Kate Schlomann, EVP brand management and content marketing, Boat Rocker Studios, said: “Danger Mouse is the world’s greatest secret agent and one of TV’s most iconic animations, packed with action, comedy and drama. The show has achieved incredible global success in both its original incarnation and its thrilling reboot.

“We are delighted to be celebrating its 40th anniversary with an epic range of products which really capture the style and wit of the show.”

Leading the charge in the toy aisle, Funko has signed a worldwide deal to produce a new range of Danger Mouse Classic collectables, including its trademark Pop! stylised vinyl figures and its Vinyl SODA figures of the heroes and villains from the series, including a limited edition Evil Danger Mouse.

Meanwhile, Smiffys will continue to offer its dress-up costumes for both adults and kids. In addition, adult t-shirts will continue to be produced by Trademark Products Limited and further celebratory products will be available later in the year across a wide range of categories, including annuals, novelty, cards and gifting, children’s nightwear and babywear and pet apparel and accessories.

This will all be joined by a new range of adult and children’s Danger Mouse apparel and drinkware, including t-shirts, sweats, hoodies, face wear, socks, and underwear from Bioworld, alongside adult joggers, slippers, bags, and headwear.

Truffle Shuffle, home of cool t-shirts, retro gifts and more, will also be launching a new range of T-shirts and clothing, knitwear, pyjamas, tote bags, mugs, art prints, metal signs, lunchboxes, enamel pins and door mats launching from June 2021 exclusively on

The River Group, the UK’s leading independent content innovation agency, will be producing an 84-page Danger Mouse Anniversary Bookazine to launch in October 2021, while Blu Goblin has signed on for a limited-edition anniversary figurine set with proceeds going towards Kids Out Charity.

Over in the US, Redbubble, the leading print-on-demand online marketplace, will be adding Danger Mouse to its extensive range of apparel, accessories and home items.

The Danger Mouse YouTube channel is joining in on the celebrations by showcasing 40 original classic episodes. Fans will have the opportunity to relive some of their hero’s most death-defying and thrilling missions from September 2021.

Both the classic and the new series are widely available to watch on multiple platforms worldwide, including Netflix which holds the global rights for the new Danger Mouse series and also offers the classic seasons.

Originally produced by Cosgrove Hall Films for Thames Television, Danger Mouse ran on ITV from 1981 to 1992 and returned to TV screens with a high-octane 21st-century makeover on CBBC in September 2015.

The rebooted Danger Mouse has proved to be a global hit with 99 new episodes to date over three series.