TOPCAU launches emoji-branded Easter eggs

TOPCAU has teamed with emoji – The Iconic Brand for a new collection of Easter treats. 

Products will be available across multiple sales channels in the Brazilian market, including specialised store chains, supermarkets, hypermarkets, convenience stores and small retailers, covering nationwide distribution.

There are two delicious milk chocolate options in the collection. The highlight is a 90g Easter egg, which includes a fun cup. An 80g egg, with comes with a tattoo, is also available.

“Having TOPCAU as a year-long emoji brand licensee in Brazil in this highly important product category is both exciting and important for the emoji company,” says Celso Rafael, CEO of Lotus Global Mkt, responsible for the brand licensing in Brazil. “Easter is such an important date in Brazil and due to the excellent nationwide distribution TOPCAU offers emoji, products reach consumers in more than 200 cities across the entire country.”


Ethical chocolate and toy brand PlayIn Choc secures crowdfunding to scale business to next level

The ethical confectionery brand, PlayIn Choc has beaten its crowdfunding target of £250,000 to scale up its business and build on the solid foundation it has here in the UK and global markets.

The brand has been championed for its message of sustainability while promoting healthier organic treats and natural ingredients through its chocolate product, as well inspiring creativity and engagement with bio-diversity through the kids’ puzzles included in each box.

Launched to the scene in 2018 by the husband and wife team, Maya and Dominic Simler, PlayIn Choc already exports to 30 countries and is listed with 25 distributors, including a recently secured partnership with Ocado.

The team launched a crowdfunding campaign to the CrowdCube platform earlier this year with a target of £250,000 in order to scale up its business. 

“We currently have a range of 19 products which are all plastic-free, organic, vegan certified, and free from 14 allergens. We estimate that the global chocolate with toy market segment is worth $4bn a year, and PlayIn Choc ToyChoc Box is the only plastic free allergen free product in this market,” read a statement posted on the team’s crowdfunding page.

The company has also estimated that the total market size of stockists is around one million, of which 100,000 are in the UK. PlayIn Choc’s strategy going forward to acquire more stockists will be driven by targeted marketing, key new hires, and automating production and packing processes.

The funding secured via the CrowdCube campaign will enable the business to put this plan into action. PlayIn Choc has now secured 136 per cent of its initial target, completing its crowdfunding campaign with £342,000.

Check out the brand here and its successful crowdfunding campaign here.

Character World tucks in with Swizzels for bedding, blankets, and more

Character World is helping kids tuck in to the confectionery specialist Swizzels Matlow with a new range of bedding, blankets, towels and more based on some of its most popular brands.

In a deal brokered by Blonde Sheep Licensing, the initial range is due to online this year with a focus on the Love Hearts brand, with further lines to be added throughout the year.

Swizzels is the largest independent British owned manufacturer of sugar confectionery in the UK and is still run by members of the families who founded the business back in 1928. The company makes a range of well-known products including Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.

Tim Kilby, eCommerce and brand director at Charter World, said: “Character World is delighted to be working with Swizzles. We are looking forward to bringing Love Hearts to life in homes throughout the UK later this year.”

Natasha Dyson, managing director at Blonde Sheep Licensing, added: “It’s fantastic to have Character World on board for the bedding category. The Swizzels brands have broad appeal and their bright colours paired with Character World’s retail network will add cheer to bedrooms all over the UK.”

Blonde Sheep Licensing continues to investigate other opportunities for Swizzels in categories including jewellery, toys and social greetings. 

Panini makes a move on the confectionery aisle with Easter Egg and Christmas treats

The collectables brand, Panini is making its first move into the confectionery space via a new partnership with Icam S.p.A. a new licensing partner who will take the IP into celebration-themed chocolate items.

Based in Modena, in Italy, Panini is a worldwide leader in collectable stickers and trading cards, while Icam is an outfit known for its production of high quality chocolate. The deal will see the development of a range of Panini branded sweets for Easter and Christmas holidays. The line will first land in stores from Easter 2021.

The first Panini product manufactured by Icam under the Panini license will be the Calciatori Panini Easter 2021 egg, which will launch next March. It will be followed by the launch of Panini Christmas socks featuring branded cholocates.

The Calciatori Panini Easter 2021 egg will feature a surprise set of 20 stickers from the current football 2020/21 collections, plus and exclusive Panini sticker celebrating the company’s 60th anniversary in 2021.

This is the latest development for the Panini who detailed its intentions to commence licensing out the brand name this October, timing its announcement to coincide with the industry’s Festival of Licensing.

Jakks Pacific lands sweet global toy deal with Haribo

The US toymaker, Jakks Pacific, has entered into a multi-year global toy licensing deal with the Haribo Group to create a new toy line based on its popular, continent-spanning gummy confectionery products. Jakks has secured the North American and EMEA rights to manufacture, market, and distribute the range of collectables and activity sets.

The first wave of products to be developed under the partnership is scheduled to land at retailers from August next year and will mark the first partnership of its kind for the Haribo sweet brand.

Haribo was founded by Hans Riegel in the early 1920s when he established a small confectionery factory and produced the world’s first gummy bears. These would go on to become the iconic Haribo Goldbears, now popular around the world.

“We are thrilled to partner with Haribo in bringing to life a truly sweet line of toys and collectables that will appeal to collectors and Haribo fans of all ages,” said Jill Nordquist, SVP marketing, Jakks Pacific.

“The line features consumers’ favourite product pieces from the signature Goldbears to Twinsnakes, Happy-Cola and more. Just as the tagline says, Kids and grown-ups love it so, the happy world of Haribo.”

Haribo is recognised as the world market leader in the segment of gummy candies, distributing the brand name to over 100 countries. The confectioner is celebrating its 100th anniversary this year, celebrating its cross-generational appeal that boasts an impressive 97 per cent awareness in its key markets.

“This is our first-ever launch of Haribo licensing in the US and we’re proud to delight our consumers with collectables that inspire the childlike happiness that our brand is all about,” said Rick LaBerge, EVP and COO, Haribo of America. “We’re looking forward to our strategic partnership with JAKKS Pacific and continued collaboration in the future.”

Additional product extensions are already planned for 2022.