Tag Archives: children’t tv

British kids’ property Master Moley teases ‘extensive licensing plans’ as it moves into Roblox

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Having successfully premiered on Warner Media’s Boomerang channel across more than 100 territories last month, the new children’s property Master Moley has set its sights high with an innovative new Roblox marketing strategy, as well as a 52 part series to follow in 2021.

Created by the British entrepreneur, James Reatchlous, Master Moley is based on an original idea he conceived as a bedtime story for his daughters Hettie and Tattie some 20 years ago. Following a battle with cancer three years ago, Reatchlous made it his mission to bring Master Moley to a global audience.

It was mission accomplished by summer this year as the IP creator signed an international deal with Warner Media that saw Master Moley make his television debut on November 28th in over 100 countries.

With a voice cast including Warwick Davis, Julie Walters, Charles Dance, Gemma Arterton, and Richard E Grant, Master Moley is due to close the next round of funding of £3 million this month. The IP was recently valued at over £40 million by The Sunday Times.

Now, in addition to setting out an extensive licencing plan for the coming years, the property has launched its own Roblox game, which has received over 60,000 plays in the first week of release.

By tapping into a space in which children are active appears to be paying dividends for the brand in terms of recognition and awareness. The team believes the move is now set to boost future plans for further spin-off properties, including movies, products, and more.

“The journey of Master Moley has been incredible,” commented Reatchlous. “It has been a thrill to see the little mole brought to life and watch him entertain a new generation of children in a new way.

“I’m incredibly grateful that I’ve been given the gift of bringing all these stories to life, so hopefully millions of children around the world can also be taken on adventures with this charming little mole. That is very special.”

Fisher-Price partners with PGS Entertainment to launch Gus – The Itsy Bitsy Knight toy line

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Mattel has entered into a multi-year global licensing agreement with PGS Entertainment to launch a full line of Fisher-Price toys based on the upcoming animated pre-school series, Gus – The Itsy Bitsy Knight.

Under the agreement, Mattel and its Fisher-Price brand will develop new figures, play-sets, plush, vehicles and more. The officially licensed toy range is tipped to launch in 2022.

Gus – The Itsy Bitsy Knight is a comedy adventure series based on a story created by Dankerleroux and Françoise de Guibert for Editions Gulf Stream. Presented in CGI animation, the show, which will initially consist of 52 11-minute episodes, will follow a small grasshopper-sized boy named Gus who wishes to become the greatest knight in all the kingdom of Karamel, a medieval setting with a modern twist.

“We are always looking for new properties that offer strong, toyetic qualities. From the moment we first saw the world of Gus – The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

“We look forward to partnering with the PGS team to develop a range of preschool toys that will bring this new property to life and engage kids through play.”

Philippe Soutter, Co-Founder, PGS Entertainment, added: “We’re extremely pleased with the developments on Gus – The Itsy Bitsy Knight, and with having Mattel on board.

“With leading broadcasters already set up across the world, we’re certain that Gus will bring massive success to both broadcasters and licensees. Having a partner like Mattel to expand the Gus universe is a big milestone for the brand’s growth.”