Chefclub announces ‘Chefclub Friends’ animation series

Chefclub, the world’s leading ‘eatertainment’ digital brand, has announced its expansion into the world of animation with Chefclub Friends (52 x 11, TBC), an edutainment series for 5 to 7 year olds starring the animated mascots from Chefclub’s dedicated kids’ network, Chefclub Kids.

Chefclub Friends is an action-comedy edutainment series that sets out to build on Chefclub’s guiding principle – having fun in the kitchen – and follows intrepid kitchen enthusiasts Maurice, Lola, Carlton, Colette, Elvis, and the Kikitos as they set out to discover the world.

Chefclub is currently the number-one cooking brand in the world on social media. Since launching in 2016 it has amassed 100 million followers and 2.5 billion global views a month; five themed channels (Original, Kids, Light & Fun, Daily and Cocktails); licensing agents in the UK, Germany, Spain, Portugal, Italy, China, and Benelux; a D2C and D2R consumer product business; a publishing division with 700,000 books sold to date; and two Licensing International Awards for Best Digital Brand in France (2019) and Germany (2021).

Marie-Laure Marchand, SVP Global Consumer Products & Business Development, Chefclub, commented: “The Chefclub Kids’ channel was created to inspire children to cook, become independent and enjoy themselves with their family in the kitchen. Now, with Chefclub Friends, our young viewers can take their culinary adventures all over the world, following their favourite characters to discover new recipes and cultures. An animated series is a natural brand extension for us given the fantastic enthusiasm we see from little chefs every day, as they learn that cooking is one of the healthiest, most sociable and fun ways to play!”

The series is currently being developed by Chefclub’s Paris-based team, in consultancy with Development Executive Maia Tubiana and industry veteran Marie-Laure Marchand. Marchand will present the bible, synopses and script at Kidscreen and Mip TV.

For more info see

Digital food brand Chefclub signs Fashion UK for family apparel range across Europe



Chefclub to serve up first children’s TV series in France as lockdown fuels new cooking craze

The popular cooking brand, Chefclub, has signed an exclusive agreement with the French pay-TV channel, TeleToon+ for the first children’s television series Chefclub Kids, We Have Fun in the Kitchen. The new series will begin broadcasting this month, making its debut on October 12th, during the Week of Taste.

The full series will be available on the SVOD platform myCANAL.

Chefclub is recognised as a world leading producer of culinary videos on social networks, with more than a billion views per month worldwide, including more than 200 million in France. It aims to engage viewers with fun and easy recipes that has already inspired a community of more than 90 million followers across the globe, including 8.6 million in France.

Chefclub Kids, We Have Fun in the Kitchen, aims to serve up recipes in a series that offers a ‘cooking spectacle’ to motivate children to take their turn in the kitchen. Through it, children discover a variety of healthy recipes that have been created especially for them.

Chefclub has previously outlined its mission to ‘transform the kitchen into a game.’ Guided by the Chefclub brigade, children will be immersed into a universe designed to help them discover healthy eating habits and cooking autonomously.

These 21 5-minute episodes are also available for international distribution, giving Chefclub programs a new and even more extensive network of broadcasting.

Marie-Laure Marchand, SVP, global consumer products and business development at Chefclub, said: “We are very pleased to collaborate with the Canal+ group and its children’s channel TéléToon+ in France. Following the craze for cooking during lockdown, Chefclub’s cooking videos have known an unprecedented success, particularly the children’s vertical, Chefclub Kids. It seemed natural to us to offer a format adapted for television that will allow us to promote our brand on all media.”