Leading global licensing agency Surge Licensing has been appointed by the Stanley Kubrick Film Archives and Caroline Mickler Ltd, global licensing agent for the brand, to develop a North American licensing and retail programme inspired by six iconic features from the visionary filmmaker: The Shining, Full Metal Jacket, 2001: A Space Odyssey, Barry Lyndon, Eyes Wide Shut and the dystopian masterpiece A Clockwork Orange, which continues its 50th Anniversary celebration this year.
Surge Licensing, collaborating with Mickler, will create a unique licensing and retail campaign across North America that will pay homage to Kubrick’s extraordinary work and its enduring popularity with millions of fans around the world, focusing on the development of merchandise across multiple key categories including apparel/fashion, accessories, toys, games, collectibles, gift, novelty, paper goods and lifestyle collaborations. Products are anticipated to begin debuting at retail in Q4 2022.
“Representing the works of such an evocative and awe-inspiring filmmaker requires creating a strategy that can meet the expectations of his renowned style known to his legions of fans worldwide,” says Caroline Mickler. “I know Mark Freedman and the Surge Licensing team will be up to the task to develop and deliver a truly spectacular merchandise campaign that honours Stanley Kubrick’s legacy.”
Mark Freedman, President, Surge Licensing, adds: “I have been a huge fan of Stanley Kubrick’s legendary filmmaking since I can remember so this is truly a tremendous career opportunity to be able to represent the brand and to bring high quality merchandise representative of Kubrick’s visionary genius to his legions of fans across North America. We have worked with Caroline over many years, starting with Ninja Turtles, and have the upmost respect for her talent so it will truly be an honour to collaborate with her again on such a special campaign.”