Art Ask Agency celebrates Frida Kahlo’s licensing success as Calzedonia launch surpasses expectations

Art Ask Agency is celebrating the continued success of its Frida Kahlo licensing programme having most recently watched the Calzedonia Frida Kahlo collection launch and marketing campaign surpass all expectations.

Across all social media platform, the firm has seen high engagement as fans from across the globe welcome the latest product offering from Calzedonia. The officially licensed range features seven pairs of socks, catering for various consumer targets and styles, including casual, elegant and sport, and four pairs of embellished tights.

According to the team, various models in the collection have already sold out, with new stock on its way.

“The Frida Kahlo Corporation is proud to celebrate Frida Kahlo. In her lifetime she would become many women, all of them different and contained within one. Frida was a Woman, a Daughter, a Sister, a Wife, a Friend, and a Lover.  She was an Artist who painted flowers and who today is the muse that inspires this collaboration with Calzedonia for those of us who dare to be different,” said Beatriz Alvarado, head of international affairs, Frida Kahlo Corporation.

Gruppo Calzedonia is a main player in the legwear and beachwear sector on a European level and one of the main ones worldwide. Calzedonia has a well-established online sales channel which is giving Frida fans the possibility to purchase products online and in store, despite any pandemic restrictions.

The Calzedonia press team said in a statement: “Kahlo’s signature style, from long circle skirts to embroidered blouses and intricate floral compositions in her hair, is rich with aesthetic imagery and has allowed the artist to resonate with audiences even in the 21st century, becoming the focus of international fashion and inspiring the collections of haute couturiers and the fashion world in general, from runways to streetwear trends.

“Socks, entirely on-trend today and stars of countless cool outfits in recent months (loungewear and otherwise), come alive with fun, bright prints in true ‘Rebel’ style.”

Frida Kahlo socks it to the man in ‘rebel style’ with new Calzedonia partnership

Art Ask Agency is continuing to grow the Frida Kahlo licensing programme – and socking it the restrictions of the pandemic –  having secured a new collaboration with the global legwear and beachwear retailer, Calzedonia.

Under the new deal, Calzedonia will launch a range of socks featuring seven different Frida Kahlo designs to cater for differing consumer targets and styles, including casual, elegant, and sports. The firm will also launch a collection of four embellished tights in a campaign that will be supplemented with marketing communications in stores worldwide.

“We are extremely proud and honoured to be partnering with the amazing team at Calzedonia for this licensed product collection and we can’t wait for the launch,” said Maria Strid, owner of Art Ask Agency.

“Kahlo’s signature style, from long circle skirts to embroidered blouses and intricate floral compositions in her hair, is rich with aesthetic imagery and has allowed the artist to resonate with audiences even in the 21st century, becoming the focus of international fashion and inspiring the collections of haute couturiers and the fashion world in general, from runways to streetwear trends,” said the Calzedonia press team in a statement.

“Socks, entirely on-trend today and stars of countless cool outfits in recent months (loungewear and otherwise), come alive with fun, bright prints in true ‘Rebel’ style.”